Digital Political Branding: Instagram Strategy of Regional Head Candidates for Electoral Success in Indonesia 2024 DOI Open Access

Taufik Arnandy,

Sri Sutjiatmi,

Unggul Sugi Harto

et al.

Potret Pemikiran, Journal Year: 2024, Volume and Issue: 28(2), P. 291 - 291

Published: Dec. 31, 2024

This research examines the transformation of political communication strategies in digital era, specifically use Instagram by Tegal Regency's candidate Regents 2024 Regional Election. The high social media penetration Indonesia, with 97% users actively interacting, creates new opportunities and challenges regional-level communication. aims to analyze personal branding effectiveness both candidates through Instagram. method employs a descriptive qualitative approach content analysis using Nvivo 12 Pro, focusing on accounts @bimasakti19 @ischak.mr during September-October period. Research findings show significant strategy differences between two candidates: implements an interactive consistent hashtag #LOKENPANKAYAKIEBAE reposts community support, while focuses field activity documentation direct interaction. Word cloud reveals dominance keywords related public service local issues. In conclusion, has become vital instrument transformation, creating more dynamic dialogue space voters, although still requiring balance message authenticity.

Language: Английский

Impact of Digital Integration on the Small and MediumSized Enterprises in Arab Countries DOI

Mokhtar Alkhattali

SSRN Electronic Journal, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 1, 2025

Language: Английский

Citations

0

Digital technologies for the Sustainable Development Goals DOI Creative Commons
Dharmendra Hariyani, Poonam Hariyani, Sanjeev Mishra

et al.

Green Technologies and Sustainability, Journal Year: 2025, Volume and Issue: unknown, P. 100202 - 100202

Published: March 1, 2025

Language: Английский

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Unlocking Digital Potential: Technological Capability as a Key Moderator-Mediator in Migrant Workers' Use of JMO Mobile DOI

Tarimantan Sanberto Saragih,

Ratminto Ratminto,

Achmad Djunaedi

et al.

Data & Metadata, Journal Year: 2025, Volume and Issue: 4, P. 727 - 727

Published: March 28, 2025

This study aims to examine the factors influencing technology adoption (TA) among Indonesian migrant workers, particularly in use of JMO Mobile application. The research integrates technological capability (TC) as both a moderating and mediating variable within TAM provide more comprehensive understanding behavior. Specifically, investigates impact Perceived Ease Use (PEOU), Benefits (PB), organizational support on TC TA. employs quantitative approach using survey method, collecting data from workers who PLS-SEM is applied analyze links variables. findings reveal that PEOU, PB, significantly influence Furthermore, serves moderator, strengthening link between PEOU TA, well PB Additionally, functions mediator indicating its critical role facilitating process. These have practical implications for improving engagement workers. By enhancing user-friendly features, providing clear benefits, offering through training programs, applications like can better meet workers' needs. contributes theoretical expansion by incorporating key factor adoption. originality this lies focus group has received limited attention TA studies, integration variable.

Language: Английский

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Barriers and Opportunities in CSR Adoption Among Latin American SMEs in the AI Age DOI
Eduardo Carlos Dittmar, Víctor Manuel Castillo Girón

Advances in computational intelligence and robotics book series, Journal Year: 2025, Volume and Issue: unknown, P. 339 - 372

Published: March 7, 2025

In the era of Artificial Intelligence (AI), this study examines Corporate Social Responsibility (CSR) adoption among Small and Medium-sized Enterprises (SMEs) in Latin America. CSR American SMEs represents a complex interplay global standards local realities, shaped by unique socio-economic contexts developmental challenges. The literature reveals significant gap understanding practices developing regions. empirical study, using quantitative approach with 306 SME directors from six countries, increasing engagement, primarily focused on environmental driven ethical reputational concerns. Key barriers include implementation costs lack knowledge. Findings highlight need for tailored approaches America, considering SMEs' motivations, barriers, operational offering insights policymakers, business support organizations, leaders as they navigate AI age.

Language: Английский

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The impact of digital transformation on organisational dynamics, HR practices, and wellbeing in Ghana's healthcare sector: a social exchange perspective DOI Creative Commons
Ernest Kumi, George Kofi Amoako, Thomas Appiah

et al.

Future Business Journal, Journal Year: 2025, Volume and Issue: 11(1)

Published: April 9, 2025

Abstract The paper investigates the influence of digital transformation on organisational dynamics (organisational commitment, culture, and professional development) human resource practices (HRP) in Ghanaian healthcare sector. Based social exchange perspective, we suggest that these can improve how employees perceive assess HR practices, which turn affects their wellbeing. In this study, adopt a quantitative approach, collecting data from 509 professionals Ghana through survey questionnaire. This study uses two analytical methods: partial least squares structural equation modelling (PLS-SEM) fuzzy-set qualitative comparative analysis (fsQCA). PLS-SEM tests variable relationships validates hypotheses, while fsQCA explores factor combinations leading to same outcome. We hypothesise indirect effects HRPs are stronger when is high. hypotheses were validated sample health workers Ghana, with 5 out 12 receiving strong support. findings provide valuable insights for managers policymakers developing countries, emphasising importance integrating strategies enhance effectiveness employee concludes theoretical practical ramifications findings. contributes literature by demonstrating significant impact country’s sector, offering novel perspective lens theory. one pioneering efforts employ both methodologies examining intricate relationships.

Language: Английский

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Social by Nature: How Socio-tecture Shapes the Work of SMBs and Considerations for Reimagining Collaborative Human-AI Systems DOI
Elizabeth A. Ankrah, Kagonya Awori,

Stephanie Nyairo

et al.

Published: April 25, 2025

Language: Английский

Citations

0

Mapping the landscape of digital transformation and digital technologies in the hotel industry: a comprehensive bibliometric analysis DOI Creative Commons

K. Mavitha,

Suraj Kushe Shekhar

Digital Transformation and Society, Journal Year: 2025, Volume and Issue: unknown

Published: May 2, 2025

Purpose The study examines the hotel industry’s digital transformation, emphasizing its impact on customer interaction, operational efficiency, and competitive advantage. It highlights vital role of Artificial Intelligence, technologies, platforms in maintaining relevance, enhancing service delivery, increasing profitability. Design/methodology/approach utilized Scopus database to identify 239 articles related keywords “Digital Transformation,” “digital technology,” “digitalization,” “hotel,” or “Hospitality.” used VOS viewer R studio biblioshiny software analyze publication citation patterns, integrating bibliometric factors bibliographic coupling. Findings reveal a significant increase research transformation since 2018, with prominent contributors like Buhalis D Dwivedi YK. Key hubs include UK, US, India, but collaboration developing countries remains limited needs more. integration technologies fostering sustainable development sector. Six main clusters focus future topics Virtual Avatar, Digital platform sharing economy, Intelligence Big Data, travelers hospitality, IoTs travel, Hospitality Tourism education. Research limitations/implications This review paper lacks primary data advantage, highlighting limitations methodology generalizability. Future should consider studies address these limitations. Practical implications offers insights into industry, which can enhance pricing, guest experiences, efficiency by optimizing personalizing engagement through mobile apps, chatbots, social media key trends strategies for improving delivery growth, thereby guiding industry stakeholders stay competitive. Social hotels improve raises concerns privacy breaches environmental impacts. To foster trust, equity, sustainability, must promote balanced technology use preserve cultural authenticity, employee satisfaction. Originality/value examination from 2004 2024 analysis was conducted highlight study’s contribution. Through comprehensive assessment this study, essential concerning sector are revealed. Additionally, recommendations prospective avenues put forth.

Language: Английский

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The Moderating Effects of Operations and Supply Chain Issues on Digital Readiness, Value Creation, and Firm Satisfaction DOI Creative Commons
Rob Kim Marjerison,

Jin Young Jun,

Jong Min Kim

et al.

Systems, Journal Year: 2025, Volume and Issue: 13(5), P. 369 - 369

Published: May 12, 2025

Research on the effects of digital transformation in micro and small enterprises (MSEs) is growing, yet remains underdeveloped, particularly context emerging economies. While previous studies highlight performance benefits readiness, they often overlook how sector-specific challenges influence these outcomes. This study investigates relationship between readiness firm among MSEs Bhutan, with a focus moderating roles internal (operational) external (supply chain) issues. Drawing data from 217 survey responses collected owners operators, this compares tourism non-tourism sectors to reveal sectoral asymmetries The results show that positively associated across both sectors. However, strength differentially moderated by contextual challenges: issues negatively moderate readiness–performance link sector, while play similar role sector. Additionally, firms sector report higher levels satisfaction digitalization than their counterparts. These findings contribute Diffusion Innovation Theory emphasizing contingent asymmetric nature adoption industry offers practical implications for managers policymakers underscoring need sector-sensitive strategies support mechanisms.

Language: Английский

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Digital Divide in the Hospitality Industry: Perspective from Türkiye DOI
Furkan Baltacı,

Bünyamin Özlü

Published: Oct. 25, 2024

Abstract This study aims to address the variables that cause digital divide in hospitality industry within framework of Technology Readiness (TR). In this context, a comparative analysis Generations Y (GEN Y) and Z Z) was conducted. An online survey conducted with 880 people living Gaziantep/Türkiye who had previously experienced tourism. The data obtained analyzed using SPSS AMOS. As result, it determined TR levels GEN were different from each other. evaluates technology as discomfort insecurity. focuses on innovative practical aspects. According Tri-reference point (TRP) theory, condition for individuals is feel trust comfort. Z, other hand, does not pay much attention these two factors Y. prerequisites are utilitarianism innovation. TRP, security comfort should be prioritized direct usage behavior. For plans made emphasize utilitarian

Language: Английский

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Mapping Technology Acceptance Research in MSMEs DOI Creative Commons

Rifki Rahmanda Putra,

Nono Rahmat Jaya,

Adi Setiawan

et al.

International Journal of Engineering Science and Information Technology, Journal Year: 2024, Volume and Issue: 5(1), P. 202 - 209

Published: Dec. 21, 2024

MSMEs contribute significantly to the Indonesian economy but often face challenges in technology adoption. This research identifies factors and barriers acceptance MSMEs, aims formulate support strategies, highlights role of all increasing acceptance. The results are expected provide practical solutions for MSME sector. uses qualitative methods with bibliometric techniques using Vosviewers application. Searches used keywords such as external stimuli, Obstacle, Opportunity, Challenge, Cognitive response, Readiness. idea was search articles via Publish or Perish 762 articles, which were then processed VosViewers. analysis found that scientific mapping possibility future regarding could be a recommendation variable researchers reference subsequent articles.

Language: Английский

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