The Brain as a Market DOI

Sesha Sai Nikitha Balanagu,

Jaswanthi Boppisetty

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 61 - 92

Опубликована: Дек. 13, 2024

The integration of quantum AI and neuromarketing heralds a new direction in the analysis forecast consumer behavior. MRI EEG techniques were beneficial discovering structural paths involved decisions, but enhances accuracy data depth to decoding underlying consumers' responses. Relatively, this chapter explains historical development neuromarketing, incorporating basic ideas computing its relevance marketing. To illustrate approach we examine real world, practical applications how these innovative tools are being used create unique messaging that appeals emotions effective reasoning consumer. also includes discussions on other concerns linked utilization such strong technologies, relating privacy autonomy. With rise for future developments behavior analysis, it is important researchers, marketers, policymakers follow structured which made available chapter.

Язык: Английский

Addressing Privacy Setting Loopholes Challenges and the Need for Enhanced Data Protection DOI

L.M.L. NARAYANA REDDY L.M.L. NARAYANA REDDY,

Rajesh Kanna Rajendran

Advances in information security, privacy, and ethics book series, Год журнала: 2024, Номер unknown, С. 335 - 364

Опубликована: Дек. 6, 2024

This chapter explores the challenges and solutions related to privacy setting loopholes need for enhanced data protection. Despite efforts provide users with control over their data, settings often suffer from usability issues, technical loopholes, inconsistent regulatory compliance. These flaws leave vulnerable exposure misuse. Privacy fatigue, caused by overwhelming choices, dark patterns in design further hinder users' ability protect effectively. Additionally, rapid advancements tracking technologies outpace existing regulations, creating gaps Privacy-by-design principles, user education, improved transparency are key strategies address these issues. By embedding into process, simplifying settings, improving literacy, can gain better data. paper highlights importance of stronger measures, ethical design, continuous adaptation laws.

Язык: Английский

Процитировано

1

The Brain as a Market DOI

Sesha Sai Nikitha Balanagu,

Jaswanthi Boppisetty

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 61 - 92

Опубликована: Дек. 13, 2024

The integration of quantum AI and neuromarketing heralds a new direction in the analysis forecast consumer behavior. MRI EEG techniques were beneficial discovering structural paths involved decisions, but enhances accuracy data depth to decoding underlying consumers' responses. Relatively, this chapter explains historical development neuromarketing, incorporating basic ideas computing its relevance marketing. To illustrate approach we examine real world, practical applications how these innovative tools are being used create unique messaging that appeals emotions effective reasoning consumer. also includes discussions on other concerns linked utilization such strong technologies, relating privacy autonomy. With rise for future developments behavior analysis, it is important researchers, marketers, policymakers follow structured which made available chapter.

Язык: Английский

Процитировано

1