Smart Tourism for Competitive Territories: Enhancing Marketing Strategies with Intelligent Digital Technologies DOI

Ali El-Alaoui,

Khalid Lali, Yousef Farhaoui

и другие.

Salud Ciencia y Tecnología - Serie de Conferencias, Год журнала: 2024, Номер 4, С. 1351 - 1351

Опубликована: Дек. 25, 2024

Territorial decision-makers are aware that investing in intelligent digital technologies and human skills is now a priority order to value distinctive high-quality territorial cultural offer, this will allow them effectively meet the challenge of tourist attraction. It thus an orientation toward establishment smart tourism culture capable facilitating creation use rich diverse base data. This then be transported via channels facilitate development flexible effective marketing strategies aimed at quickly profitably satisfying these customers' needs expectations. work has been opportunity highlight benefits provided by technologies, including strengthening competitiveness improvement their resilience attractiveness; personalization offerings; valuation successful experiences; and, finally, identification assets each site.

Язык: Английский

Digital-Based Sustainable Tourism Security through Pentahelix Collaboration in Samalona Island, Makassar, Indonesia DOI Creative Commons

Seniwati,

Rahmatia Rahmatia,

Khairul Amri

и другие.

Journal of Ecohumanism, Год журнала: 2024, Номер 3(4), С. 2227 - 2237

Опубликована: Авг. 17, 2024

Samalona Island is a tourist destination in Makassar City, South Sulawesi Province, Indonesia. This study aims to identify the potential and challenges developing digital innovation-based tourism on Island. The of includes sense security beauty its underwater nature. island favorite place for foreign domestic tourists because feel safe when visiting island. involvement all actors, such as stakeholders, industry, media, academics, local communities, supports development novelty this lack articles discussing based pentahelix model. found that Island's applies ecotourism principle focuses environment. role media marketing attracts

Язык: Английский

Процитировано

3

DETERMINANTS OF TOURISM DEVELOPMENT IN THE ASPECT OF THE CHALLENGES OF THE 21ST CENTURY DOI
Agnieszka Brelik, Irena Łącka

Annals of the Polish Association of Agricultural and Agribusiness Economists, Год журнала: 2024, Номер XXVI(2), С. 20 - 37

Опубликована: Июнь 5, 2024

The paper aims to present the determinants of tourism development in context challenges today’s economy, i.e. impact coronavirus pandemic and war Ukraine, need for sector prepare climate change digital transformation economy. study is scoping. To achieve research objective, a domestic foreign literature, induction, deduction, generalisation synthesis, results other authors were used. used studies from UNWTO, World Travel & Tourism Council, Statista, Trends 2023 (Simon-Kuchner), European Commission report author’ research. showed that third decade 21st century, affected by health (COVID-19 pandemic), military geopolitical threats, inflation, technologies. These phenomena influence behaviour attitudes tourists worldwide shape opportunities developing each country at macro-, meso- micro levels. identified have created, some will continue create, crisis risks tourism. It calls building more robust, sustainable resilient economy future. require appropriate economic, climate, energy policies governments many countries.

Язык: Английский

Процитировано

0

Smart Tourism for Competitive Territories: Enhancing Marketing Strategies with Intelligent Digital Technologies DOI

Ali El-Alaoui,

Khalid Lali, Yousef Farhaoui

и другие.

Salud Ciencia y Tecnología - Serie de Conferencias, Год журнала: 2024, Номер 4, С. 1351 - 1351

Опубликована: Дек. 25, 2024

Territorial decision-makers are aware that investing in intelligent digital technologies and human skills is now a priority order to value distinctive high-quality territorial cultural offer, this will allow them effectively meet the challenge of tourist attraction. It thus an orientation toward establishment smart tourism culture capable facilitating creation use rich diverse base data. This then be transported via channels facilitate development flexible effective marketing strategies aimed at quickly profitably satisfying these customers' needs expectations. work has been opportunity highlight benefits provided by technologies, including strengthening competitiveness improvement their resilience attractiveness; personalization offerings; valuation successful experiences; and, finally, identification assets each site.

Язык: Английский

Процитировано

0