Human-machine dialogues unveiled: an in-depth exploration of individual attitudes and adoption patterns toward AI-powered ChatGPT systems
Digital Policy Regulation and Governance,
Год журнала:
2024,
Номер
26(4), С. 435 - 449
Опубликована: Апрель 4, 2024
Purpose
ChatGPT
is
an
advanced
artificial
intelligence
(AI)
form
that
can
generate
human-like
text
based
on
large
amounts
of
data.
This
paper
aims
to
empirically
examine
the
adoption
level
among
Indian
individuals
by
considering
key
factors
in
determining
individuals’
attitudes
and
intentions
toward
newly
emerged
AI
tools.
Design/methodology/approach
used
“partial
least
square
structural
equation
modeling”
(PLS-SEM)
investigate
relation
several
latent
applying
a
representative
sample
351
individuals.
Findings
study
found
trialability,
performance
expectancy
personal
innovativeness
significantly
influence
individuals'
attitudes,
while
compatibility
effort
do
not
impact
attitudes.
Additionally,
expectancy,
attitude
behavioral
intentions.
However,
has
insignificant
intention.
Moreover,
research
highlights
intention
directly
correlate
with
actual
use.
Specifically,
absence
makes
people
hesitate
use
technology
does
meet
their
specific
needs.
Practical
implications
These
unique
findings
provide
valuable
insights
for
service
providers
government
entities.
They
this
information
shape
policies,
deliver
timely
relevant
updates
enhance
strategies
boost
ChatGPT.
Originality/value
one
pioneering
attempts
exhibit
stream
understand
individual
acceptance
emerging
country.
it
gained
significant
attention
from
delivering
experience
promising
solutions.
Язык: Английский
Factors influencing consumers’ continuance purchase intention of local food via online food delivery services: the moderating role of gender
Cogent Business & Management,
Год журнала:
2024,
Номер
11(1)
Опубликована: Фев. 20, 2024
In
a
post-pandemic
era,
digitalization
is
embedded
in
all
service
sectors,
including
the
food
industries.
Today's
restaurant
industry
faces
increased
competition
and
need
to
adapt
changing
consumer
preferences
for
competitive
pricing,
convenience,
reliable
delivery.
this
study,
we
explore
factors
that
shape
continued
purchase
intention
of
local
via
online
delivery
(OFD)
services.
Two
hundred
valid
responses
were
acquired
from
Malaysian
customers
with
experience
ordering
through
OFD
Data
analysis
SmartPLS
revealed
perceived
ease
use
was
only
insignificant
predictor,
while
health
aspects,
quality,
price
value
significantly
influenced
customer
intention.
Notably,
emerged
as
most
dominant
determinant
Gender
moderates
effects
quality
on
continuance
The
framework
provides
more
robust
explanation
females,
being
their
primary
focus,
males
prioritize
values.
These
findings
offer
valuable
insights
restaurants
providers
striving
remain
epoch.
Язык: Английский
Research on the Impact of Store Sales Share on Consumer Purchase Intentions in the Catering Industry
Transactions on Economics Business and Management Research,
Год журнала:
2024,
Номер
7, С. 402 - 407
Опубликована: Июнь 6, 2024
Over
the
past
few
years,
with
rapid
development
of
catering
industry
and
continuous
expansion
market,
consumer
demands
have
become
increasingly
diverse.
For
businesses
to
develop
steadily
amidst
fierce
competition,
it
is
crucial
enhance
store
sales
share
boost
purchase
intentions.
This
can
be
achieved
by
grounding
strategies
in
trends
unique
characteristics
business.
As
consumers'
material
standards
risen,
higher
expectations
been
set
for
brands,
pricing,
menu
uniqueness,
service
quality.
Therefore,
enterprises
should
clearly
define
their
brand
positioning,
employ
diverse
measures
image
recognition,
understand
varying
impacts
on
intentions
across
different
types
businesses,
innovate
upon
existing
pricing
strategies,
emphasize
uniqueness
menu,
bring
fresh
experiences
consumers.
Additionally,
leveraging
modern
information
technology
digital
marketing
expand
impact,
establish
a
positive
corporate
image,
win
trust.
Язык: Английский