Published: Jan. 1, 2020

The biodiversity crisis demands greater engagement in pro-nature conservation behaviours. Research has examined factors which account for general pro-environmental behaviour; that is, behaviour geared to minimizing one's impact on the environment. Yet, a dearth of research exists examining factors that account for pro-nature conservation behaviour specifically—behaviour that directly and actively supports conservation of biodiversity. This study is the first of its kind to use a validated scale of pro-nature conservation behaviour. Using online data from a United Kingdom population survey of 1,298 adults (16+ years), we examined factors (composed of nine variable-blocks of items) that accounted for pro-nature conservation behaviour. …

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