Miles Richardson, Human Sciences Research Centre, University of Derby, Derby, UK
Holli-Anne Passmore, Human Sciences Research Centre, University of Derby, Derby, UK
Lea Barbett, Human Sciences Research Centre, University of Derby, Derby, UK
Ryan Lumber, Human Sciences Research Centre, University of Derby, Derby, UK
Rory Thomas, Insight and Data, National Trust, Swindon, UK
Alex Hunt Insight and Data, National Trust, Swindon, UK
People and Nature, Journal Year: 2020, Volume and Issue: 2(3), P. 821 - 839

Published: Jan. 1, 2020

The biodiversity crisis demands greater engagement in pro-nature conservation behaviours. Research has examined factors which account for general pro-environmental behaviour; that is, behaviour geared to minimizing one's impact on the environment. Yet, a dearth of research exists examining factors that account for pro-nature conservation behaviour specifically—behaviour that directly and actively supports conservation of biodiversity. This study is the first of its kind to use a validated scale of pro-nature conservation behaviour. Using online data from a United Kingdom population survey of 1,298 adults (16+ years), we examined factors (composed of nine variable-blocks of items) that accounted for pro-nature conservation behaviour. …

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