International Journal of Tourism Cities,
Год журнала:
2024,
Номер
10(4), С. 1533 - 1550
Опубликована: Май 7, 2024
Purpose
This
paper
aims
to
explore
the
impact
of
metaverse
technology
on
hospitality
and
tourism
industry.
The
introduction
has
revolutionised
way
industry
works.
In
present
study,
authors
have
investigated
role
social
media
marketing
in
adoption
hotel
booking
India.
Design/methodology/approach
An
extended
acceptance
model
was
proposed
for
an
empirical
investigation
Indian
context.
Sample
344
respondents
collected
across
India
using
a
purposive
sampling
technique
purpose
data
analysis.
structural
analysis
is
used
analyse
from
SmartPLS
software
check
measurement
fit
model.
Findings
intentions
were
largely
influenced
by
utility,
attitude
(ATT)
ease
use
technology,
plays
major
influencing
perceived
usefulness
(PU)
(PEU).
study
finds
positive
ATTs
customers
their
hotels.
PU
PEU
significantly
influence
ATT
consumer
indicating
traveller’s
perception
towards
adoption.
Originality/value
Influence
at
nascent
stage
specifically
tourism.
discriminant
validity
criteria
both
square
root
average
variance
extracted
heterotrait–monotrait
ratio
tests,
results
suggest
that
constructs
research
are
distinct
other.
Behavioral Sciences,
Год журнала:
2025,
Номер
15(4), С. 538 - 538
Опубликована: Апрель 16, 2025
This
study
aimed
to
investigate
the
relationship
between
proactive
personality
and
career-related
decision-making
self-efficacy,
with
generative
artificial
intelligence
acceptance
serving
as
a
mediating
factor.
Additionally,
examined
moderating
effect
of
innovation
competencies
on
this
mediation
pathway,
utilizing
moderated
framework.
The
included
501
university
students
from
Guangdong
Province,
China,
who
completed
validated
measures
personality,
acceptance,
competencies.
Data
analysis
was
conducted
using
SPSS
(Version
26)
PROCESS
macro
evaluate
mediation,
moderation,
effects.
Moreover,
confirmatory
factor
performed
Amos
28.0)
assess
validity
measurement
models.
results
indicate
that
exerts
an
indirect
self-efficacy
via
acceptance.
strength
by
competencies,
indicating
is
stronger
at
higher
levels
These
findings
contribute
more
nuanced
understanding
particularly
within
context
technological
adaptability.
Journal of Travel & Tourism Marketing,
Год журнала:
2023,
Номер
40(7), С. 602 - 618
Опубликована: Сен. 2, 2023
ABSTRACTThis
study
investigated
the
underlying
psychological
mechanisms
associated
with
metaverse
events.
By
adopting
a
mixed
methods
approach,
Study
1
found
three
major
themes:
"immersive
experience",
"escapism",
and
"game
changer".
2
highlighted
substantial
influence
of
traditional
metaverse-specific
perceived
values
on
attitude,
exception
functional
value
relating
to
price.
In
addition,
moderating
roles
playfulness
(high
vs.
low)
distance
were
be
significant
in
relationship
between
attitude
behavior.
The
results
provide
meaningful
implications
light
event
participants'
reactions
novel
technology
that
enables
events.KEYWORDS:
Metaverse
eventperceived
valueMICEpsychological
distanceconstrual
level
theory
Disclosure
statementNo
potential
conflict
interest
was
reported
by
author(s).
International Journal of Tourism Research,
Год журнала:
2023,
Номер
26(1)
Опубликована: Ноя. 9, 2023
Abstract
Augmented
reality
(AR)
is
gaining
attention
as
one
of
the
methods
for
realizing
metaverse
experiences.
Although
previous
studies
identified
authenticity
and
narrative
transportation
positive
predictors
tourist
behaviors
in
AR
tourism,
few
have
explained
why
can
affect
tourism.
To
fill
research
gap,
drawing
upon
attachment
theory,
this
study
aims
to
examine
mediating
role
between
authenticity,
transportation,
word
mouth.
Through
structural
equation
modeling
analysis,
findings
indicated
mediated
This
advanced
theory
by
proposing
a
new
concept,
attachment,
tested
its
mediation
effect.
Furthermore,
are
beneficial
heritage
tourism
managers
understand
marketing.
Behavioral Sciences,
Год журнала:
2024,
Номер
14(3), С. 210 - 210
Опубликована: Март 6, 2024
In
the
realm
of
open
innovation,
users
have
emerged
as
a
significant
external
source
innovation
that
enterprises
cannot
afford
to
overlook.
Implemented
ideas
play
pivotal
role
in
driving
iterative
products
within
enterprises.
However,
existing
literature
still
lacks
an
exploration
specific
impact
mechanisms
on
contributions
idea
implementation.
This
study
presents
model
delineates
user
personality
traits
implementation
contributions,
drawing
upon
theories
such
trait
theory,
engagement
perspective,
and
activation
theory.
Empirical
research
was
carried
out
by
utilizing
data
obtained
from
Chinese
high-tech
company
Xiaomi’s
MIUI
community.
Personality
indicators
were
developed
through
application
text
mining
machine
learning
techniques.
To
evaluate
models,
negative
binomial
regression
model,
which
is
well-suited
for
handling
discrete
data,
employed.
The
findings
this
indicate
openness
conscientiousness
positively
influence
their
contribution,
whereas
neuroticism
has
contribution.
Additionally,
it
observed
plays
partial
mediating
relationship
between
openness,
conscientiousness,
neuroticism,
Community
incentives
can
moderate
conscientious
expands
analysis
mechanism
important
theoretical
guidance
practical
implications
accurately
identifying
leading
communities
enhancing
contributions.
International Journal of Tourism Cities,
Год журнала:
2024,
Номер
10(4), С. 1533 - 1550
Опубликована: Май 7, 2024
Purpose
This
paper
aims
to
explore
the
impact
of
metaverse
technology
on
hospitality
and
tourism
industry.
The
introduction
has
revolutionised
way
industry
works.
In
present
study,
authors
have
investigated
role
social
media
marketing
in
adoption
hotel
booking
India.
Design/methodology/approach
An
extended
acceptance
model
was
proposed
for
an
empirical
investigation
Indian
context.
Sample
344
respondents
collected
across
India
using
a
purposive
sampling
technique
purpose
data
analysis.
structural
analysis
is
used
analyse
from
SmartPLS
software
check
measurement
fit
model.
Findings
intentions
were
largely
influenced
by
utility,
attitude
(ATT)
ease
use
technology,
plays
major
influencing
perceived
usefulness
(PU)
(PEU).
study
finds
positive
ATTs
customers
their
hotels.
PU
PEU
significantly
influence
ATT
consumer
indicating
traveller’s
perception
towards
adoption.
Originality/value
Influence
at
nascent
stage
specifically
tourism.
discriminant
validity
criteria
both
square
root
average
variance
extracted
heterotrait–monotrait
ratio
tests,
results
suggest
that
constructs
research
are
distinct
other.