Impact of metaverse technology on hospitality and tourism industry: an interplay of social media marketing on hotel booking in India DOI
Khalil Ahmad, Bhuvanesh Kumar Sharma, Ritesh Khatwani

и другие.

International Journal of Tourism Cities, Год журнала: 2024, Номер 10(4), С. 1533 - 1550

Опубликована: Май 7, 2024

Purpose This paper aims to explore the impact of metaverse technology on hospitality and tourism industry. The introduction has revolutionised way industry works. In present study, authors have investigated role social media marketing in adoption hotel booking India. Design/methodology/approach An extended acceptance model was proposed for an empirical investigation Indian context. Sample 344 respondents collected across India using a purposive sampling technique purpose data analysis. structural analysis is used analyse from SmartPLS software check measurement fit model. Findings intentions were largely influenced by utility, attitude (ATT) ease use technology, plays major influencing perceived usefulness (PU) (PEU). study finds positive ATTs customers their hotels. PU PEU significantly influence ATT consumer indicating traveller’s perception towards adoption. Originality/value Influence at nascent stage specifically tourism. discriminant validity criteria both square root average variance extracted heterotrait–monotrait ratio tests, results suggest that constructs research are distinct other.

Язык: Английский

The Impact of Proactive Personality on Career Decision-Making Self-Efficacy: The Role of AI Acceptance and Innovation Skills DOI Creative Commons
Kaigeng Li, Jeffery D. Houghton, Siyu Chen

и другие.

Behavioral Sciences, Год журнала: 2025, Номер 15(4), С. 538 - 538

Опубликована: Апрель 16, 2025

This study aimed to investigate the relationship between proactive personality and career-related decision-making self-efficacy, with generative artificial intelligence acceptance serving as a mediating factor. Additionally, examined moderating effect of innovation competencies on this mediation pathway, utilizing moderated framework. The included 501 university students from Guangdong Province, China, who completed validated measures personality, acceptance, competencies. Data analysis was conducted using SPSS (Version 26) PROCESS macro evaluate mediation, moderation, effects. Moreover, confirmatory factor performed Amos 28.0) assess validity measurement models. results indicate that exerts an indirect self-efficacy via acceptance. strength by competencies, indicating is stronger at higher levels These findings contribute more nuanced understanding particularly within context technological adaptability.

Язык: Английский

Процитировано

0

Psychological dynamics in the metaverse: evaluating perceived values, attitude, and behavioral intention in metaverse events DOI
Miju Choi, Youngjoon Choi, Saeid Nosrati

и другие.

Journal of Travel & Tourism Marketing, Год журнала: 2023, Номер 40(7), С. 602 - 618

Опубликована: Сен. 2, 2023

ABSTRACTThis study investigated the underlying psychological mechanisms associated with metaverse events. By adopting a mixed methods approach, Study 1 found three major themes: "immersive experience", "escapism", and "game changer". 2 highlighted substantial influence of traditional metaverse-specific perceived values on attitude, exception functional value relating to price. In addition, moderating roles playfulness (high vs. low) distance were be significant in relationship between attitude behavior. The results provide meaningful implications light event participants' reactions novel technology that enables events.KEYWORDS: Metaverse eventperceived valueMICEpsychological distanceconstrual level theory Disclosure statementNo potential conflict interest was reported by author(s).

Язык: Английский

Процитировано

10

How to use augmented reality to promote a destination? The mediating role of augmented reality attachment DOI
Chris Zhu, Man-U Io, C. Michael Hall

и другие.

International Journal of Tourism Research, Год журнала: 2023, Номер 26(1)

Опубликована: Ноя. 9, 2023

Abstract Augmented reality (AR) is gaining attention as one of the methods for realizing metaverse experiences. Although previous studies identified authenticity and narrative transportation positive predictors tourist behaviors in AR tourism, few have explained why can affect tourism. To fill research gap, drawing upon attachment theory, this study aims to examine mediating role between authenticity, transportation, word mouth. Through structural equation modeling analysis, findings indicated mediated This advanced theory by proposing a new concept, attachment, tested its mediation effect. Furthermore, are beneficial heritage tourism managers understand marketing.

Язык: Английский

Процитировано

10

Impacts of User Personality Traits on Their Contributions in Idea Implementation: A Moderated Mediation Model DOI Creative Commons

Xuejiao Mi,

Huiying Zhang,

Fei Qu

и другие.

Behavioral Sciences, Год журнала: 2024, Номер 14(3), С. 210 - 210

Опубликована: Март 6, 2024

In the realm of open innovation, users have emerged as a significant external source innovation that enterprises cannot afford to overlook. Implemented ideas play pivotal role in driving iterative products within enterprises. However, existing literature still lacks an exploration specific impact mechanisms on contributions idea implementation. This study presents model delineates user personality traits implementation contributions, drawing upon theories such trait theory, engagement perspective, and activation theory. Empirical research was carried out by utilizing data obtained from Chinese high-tech company Xiaomi’s MIUI community. Personality indicators were developed through application text mining machine learning techniques. To evaluate models, negative binomial regression model, which is well-suited for handling discrete data, employed. The findings this indicate openness conscientiousness positively influence their contribution, whereas neuroticism has contribution. Additionally, it observed plays partial mediating relationship between openness, conscientiousness, neuroticism, Community incentives can moderate conscientious expands analysis mechanism important theoretical guidance practical implications accurately identifying leading communities enhancing contributions.

Язык: Английский

Процитировано

3

Impact of metaverse technology on hospitality and tourism industry: an interplay of social media marketing on hotel booking in India DOI
Khalil Ahmad, Bhuvanesh Kumar Sharma, Ritesh Khatwani

и другие.

International Journal of Tourism Cities, Год журнала: 2024, Номер 10(4), С. 1533 - 1550

Опубликована: Май 7, 2024

Purpose This paper aims to explore the impact of metaverse technology on hospitality and tourism industry. The introduction has revolutionised way industry works. In present study, authors have investigated role social media marketing in adoption hotel booking India. Design/methodology/approach An extended acceptance model was proposed for an empirical investigation Indian context. Sample 344 respondents collected across India using a purposive sampling technique purpose data analysis. structural analysis is used analyse from SmartPLS software check measurement fit model. Findings intentions were largely influenced by utility, attitude (ATT) ease use technology, plays major influencing perceived usefulness (PU) (PEU). study finds positive ATTs customers their hotels. PU PEU significantly influence ATT consumer indicating traveller’s perception towards adoption. Originality/value Influence at nascent stage specifically tourism. discriminant validity criteria both square root average variance extracted heterotrait–monotrait ratio tests, results suggest that constructs research are distinct other.

Язык: Английский

Процитировано

3