Analyzing User Engagement with TikTok's Short Format Video Recommendations using Data Donations

Опубликована: Май 11, 2024

Short-format videos have exploded on platforms like TikTok, Instagram, and YouTube. Despite this, the research community lacks large-scale empirical studies into how people engage with short-format role of recommendation systems that offer endless streams such content. In this work, we analyze user engagement TikTok using data collect via a donation system allows users to donate their data. We recruited 347 collected 9.2M video recommendations they received. By analyzing engagement, find average daily usage time increases over users' lifetime while attention remains stable at around 45%. also more uploaded by follow than those recommended do not follow. Our study offers valuable insights lessons learned from designing system.

Язык: Английский

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Adolescent user behaviors on short video application, cognitive functioning and academic performance

Computers & Education, Год журнала: 2023, Номер 203, С. 104865 - 104865

Опубликована: Июнь 22, 2023

Язык: Английский

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How Do Users Experience Moderation?: A Systematic Literature Review

Proceedings of the ACM on Human-Computer Interaction, Год журнала: 2023, Номер 7(CSCW2), С. 1 - 30

Опубликована: Сен. 28, 2023

Researchers across various fields have investigated how users experience moderation through different perspectives and methodologies. At present, there is a pressing need of synthesizing extracting key insights from prior literature to formulate systematic understanding what constitutes explore such could further inform moderation-related research practices. To answer this question, we conducted review (SLR) by analyzing 42 empirical studies related experiences published between January 2016 March 2022. We describe these studies' characteristics they characterize users' experiences. identify five primary that researchers use conceptualize These findings suggest an expansive scope interests in considering moderated as important stakeholder group reflect on current design but also pertain the dominance punitive, solutionist logic ample implications for future research, design, practice.

Язык: Английский

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Platform visibility and the making of an issue: Vernaculars of hereditary cancer on Facebook, Instagram, TikTok and Twitter

New Media & Society, Год журнала: 2024, Номер unknown

Опубликована: Фев. 19, 2024

We investigate the relationship between platform visibility and meaning making. Drawing on a quanti-quali investigation of hashtag practices in cross-platform dataset, we explore how hereditary cancer is constructed, as an issue, social media. Our findings provide strong evidence significant variations across Instagram, TikTok Twitter, with these platforms tapping into platform-specific understandings cancer: pink ribbon issue opportunity for non-normative exposures bodies, pain acceptance scientific matter Twitter. Platforms do not dictate choice, but their encounter user interpretations, given similar material constraints (hashtag technology), lead to very different affordances. These affordances shape and, ultimately, While raising concerns impact might have experiences cancer, our work suggests broader implications imagine respond issues care about.

Язык: Английский

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The sound of disinformation: TikTok, computational propaganda, and the invasion of Ukraine

New Media & Society, Год журнала: 2024, Номер 26(9), С. 5081 - 5106

Опубликована: Авг. 30, 2024

TikTok has emerged as a powerful platform for the dissemination of mis- and disinformation about war in Ukraine. During initial three months after Russian invasion February 2022, videos under hashtag #Ukraine garnered 36.9 billion views, with individual scaling up to 88 million views. Beyond traditional methods spreading misleading information through images text, medium sound novel, platform-specific audiovisual technique. Our analysis distinguishes various war-related sounds utilized by both Ukraine Russia classifies them into typology. We use computational propaganda features—automation, scalability, anonymity—to explore how TikTok’s auditory practices are exploited exacerbate disorders context ongoing events. These include reusing coordinated campaigns, creating audio meme templates rapid amplification distribution, deleting original conceal orchestrators’ identities. conclude that recommendation system (the “for you” page) acts space where exposure is strategically navigated users’ intervention, enabling semi-automated “soft” thrive leveraging its features.

Язык: Английский

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Platform gaslighting: A user-centric insight into social media corporate communications of content moderation

Deleted Journal, Год журнала: 2025, Номер 2

Опубликована: Янв. 1, 2025

This paper delves into communications dynamics between social media platforms and their users as they navigate the opacity of governance policies. Using Meta TikTok case studies, we reveal that gaslighting – traditionally linked with relationship abuse where one partner undermines validity other's experience has become a pervasive communication strategy for platforms, manifesting in numerous instances automated human platform have directly contradicted users’ experiences, evidence research. We analyse 36 diverse interview datasets six public responses to content moderation issues, highlighting systemic nature this phenomenon within digital spaces. By moving beyond shadowbanning isolated platform-to-user dialogue, expand scholarly understanding encompass broader spectrum governance-related communications. Our dataset draws from seemingly disparate groups who share experiences: Jewish creators engaged combating antisemitism, Palestinian advocating rights sex-positive creators, whose expertise stories are dismissed belittled by platforms. participants' experiences demonstrate conceptualising can help expose corporate power imbalances platform-user interactions, particularly cases govern through undisclosed practices such de-platforming triggered malicious flagging, along ambiguous representatives. how dismissal or minimisation participants’ traumatic platforms’ processes teams is weaponised inflict epistemic injustice, consolidate power, safeguard image evade accountability.

Язык: Английский

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TikTok Shop Thailand Market SWOT Analysis and Countermeasures Research

E-Commerce Letters, Год журнала: 2025, Номер 14(01), С. 2228 - 2234

Опубликована: Янв. 1, 2025

Язык: Английский

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Children as concealed commodities: Ethnographic nuances and legal implications of kidfluencers’ monetisation on TikTok

New Media & Society, Год журнала: 2025, Номер unknown

Опубликована: Янв. 19, 2025

Our article delves into the emergence of ‘kidfluencers’ within content creator economy, highlighting how children’s participation intertwines their identities with monetisation strategies on platforms. Focusing TikTok, we blend ethnographic and legal analysis 215 videos from 23 kidfluencers in Israel, New Zealand Unites States, illuminating complexities monetising childhood across cultures. We highlight four visibility practices which children are exposed, mobilised commodified parents’ content: (1) kids as props; brands playmates, (2) transactional childhood, (3) aspirational child-ification (4) regulative parenthood. shows become concealed commodities, varying degrees (in)visibility practices, playful branded to embodying idealised notions for brand visibility. situate our regulatory frameworks, revealing TikTok’s policies conceal role monetised content, reflect platform liability under European Union’s Digital Services Act.

Язык: Английский

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After visibility: Data as a factor of production in Douyin e-commerce

Big Data & Society, Год журнала: 2025, Номер 12(1)

Опубликована: Янв. 29, 2025

Since 2020, Douyin, an app known for its interactive entertainment and vibrant youth cultures, has risen to dominance in the retail sector. Douyin stands out by making paid traffic a significant revenue stream alongside commissions. This strategy, which restricts organic growth, compels sellers make additional investments traffic. Drawing from walkthroughs company's business development presentations, this article analyzes how audience attention platform are manufactured integrated with context of China's recent national policy that positions data as factor production equal labor, land, technology, capital. In contrast Instagram, conversion into sales takes precedence over product visibility on Douyin. process, actively uses user manufacture high-traffic keywords buying intent. involves measurements employing surveillance technologies span image speech recognition, keywords, performance metrics, pricing algorithms. The argues e-commerce cannot be fully explained current research paradigm centered metrics such likes, shares, comments, considered indications interests preferences. It is suggested historical invoke momentary produce desired actions conversion. Traffic investment alone result sales; it needs combined incorporates discounts, coupons, reductions. integration strategy emerged dominant practice fosters growth.

Язык: Английский

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“When pigs fly”: Resources swapping, affordable marketing, and the transformation of Douyin from short video sharing to online shopping

New Media & Society, Год журнала: 2025, Номер unknown

Опубликована: Янв. 28, 2025

With 600 million daily users in 2020, Douyin faced monetization challenges after increased advertising led to a decline user engagement. The app pivoted successfully “shoppable videos” and livestream shopping by operating as retail infrastructure. This article analyzes this transformation, arguing that strategically limits data availability, creating an artificial scarcity for capturing infrastructural rents. approach is sustained Douyin’s carefully crafted vision career business success derived from data’s speculative value. established reciprocal relationships with music creators later video sellers through reward programs, contractual deals, online workshops. However, often remains unattainable due the uneven growth between continuous influx of creators/sellers stalled growth. disparity allows incorporate paid traffic into its model, perpetuating manufactured obscuring exploitative practices making essential component success.

Язык: Английский

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