Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation DOI Creative Commons

Gohar Mahmood,

Allah Ditta,

Muhammad Ramzan

и другие.

Journal of Accounting and Finance in Emerging Economies, Год журнала: 2024, Номер 10(4)

Опубликована: Дек. 31, 2024

Purpose: adoption and digital transformation on sustainable firm performance, with a specific focus the mediating role of green innovation practices. It aims to uncover how advanced technologies AI can drive sustainability through in manufacturing firms. Design/Methodology/Approach: The research employs quantitative, questionnaire-based survey conducted among 311 Structural equation modeling (SEM) was utilized analyze relationships between adoption, transformation, practices, performance. Findings: findings reveal that both significantly enhance Green practices partially mediate this relationship by leveraging capabilities develop environmentally friendly products processes. Originality/Value: This contributes growing literature introducing as mediator AI, provides novel perspective advancements enable sector.

Язык: Английский

Driving effect of government environmental protection expenditure on green technology from the perspective of fiscal transparency DOI Creative Commons
Chao Zhou, Min Li, Yongheng Zhao

и другие.

Humanities and Social Sciences Communications, Год журнала: 2025, Номер 12(1)

Опубликована: Апрель 8, 2025

Язык: Английский

Процитировано

0
Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation DOI Creative Commons

Gohar Mahmood,

Allah Ditta,

Muhammad Ramzan

и другие.

Journal of Accounting and Finance in Emerging Economies, Год журнала: 2024, Номер 10(4)

Опубликована: Дек. 31, 2024

Purpose: adoption and digital transformation on sustainable firm performance, with a specific focus the mediating role of green innovation practices. It aims to uncover how advanced technologies AI can drive sustainability through in manufacturing firms. Design/Methodology/Approach: The research employs quantitative, questionnaire-based survey conducted among 311 Structural equation modeling (SEM) was utilized analyze relationships between adoption, transformation, practices, performance. Findings: findings reveal that both significantly enhance Green practices partially mediate this relationship by leveraging capabilities develop environmentally friendly products processes. Originality/Value: This contributes growing literature introducing as mediator AI, provides novel perspective advancements enable sector.

Язык: Английский

Процитировано

1