Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation DOI Creative Commons

Gohar Mahmood,

Allah Ditta,

Muhammad Ramzan

et al.

Journal of Accounting and Finance in Emerging Economies, Journal Year: 2024, Volume and Issue: 10(4)

Published: Dec. 31, 2024

Purpose: adoption and digital transformation on sustainable firm performance, with a specific focus the mediating role of green innovation practices. It aims to uncover how advanced technologies AI can drive sustainability through in manufacturing firms. Design/Methodology/Approach: The research employs quantitative, questionnaire-based survey conducted among 311 Structural equation modeling (SEM) was utilized analyze relationships between adoption, transformation, practices, performance. Findings: findings reveal that both significantly enhance Green practices partially mediate this relationship by leveraging capabilities develop environmentally friendly products processes. Originality/Value: This contributes growing literature introducing as mediator AI, provides novel perspective advancements enable sector.

Language: Английский

Driving effect of government environmental protection expenditure on green technology from the perspective of fiscal transparency DOI Creative Commons
Chao Zhou, Min Li, Yongheng Zhao

et al.

Humanities and Social Sciences Communications, Journal Year: 2025, Volume and Issue: 12(1)

Published: April 8, 2025

Language: Английский

Citations

0
Role of Artificial Intelligence (AI) Adoption and Digital Transformation in Enhancing Sustainable Business Performance: The Mediating Effect of Green Product Innovation DOI Creative Commons

Gohar Mahmood,

Allah Ditta,

Muhammad Ramzan

et al.

Journal of Accounting and Finance in Emerging Economies, Journal Year: 2024, Volume and Issue: 10(4)

Published: Dec. 31, 2024

Purpose: adoption and digital transformation on sustainable firm performance, with a specific focus the mediating role of green innovation practices. It aims to uncover how advanced technologies AI can drive sustainability through in manufacturing firms. Design/Methodology/Approach: The research employs quantitative, questionnaire-based survey conducted among 311 Structural equation modeling (SEM) was utilized analyze relationships between adoption, transformation, practices, performance. Findings: findings reveal that both significantly enhance Green practices partially mediate this relationship by leveraging capabilities develop environmentally friendly products processes. Originality/Value: This contributes growing literature introducing as mediator AI, provides novel perspective advancements enable sector.

Language: Английский

Citations

2