A text mining approach to explore factors influencing consumer intention to use metaverse platform services: Insights from online customer reviews

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 103967 - 103967

Опубликована: Июнь 27, 2024

Язык: Английский

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Assessing the intention to adopt computational intelligence in interactive marketing

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103765 - 103765

Опубликована: Фев. 24, 2024

Язык: Английский

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Assessing the usage of ChatGPT on life satisfaction among higher education students: The moderating role of subjective health

Technology in Society, Год журнала: 2024, Номер 78, С. 102655 - 102655

Опубликована: Июль 9, 2024

Язык: Английский

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Responsible metaverse: Ethical principles for guiding decision-making and maintaining complex relationships for businesses in 3D virtual spaces

Decision Support Systems, Год журнала: 2024, Номер unknown, С. 114337 - 114337

Опубликована: Сен. 1, 2024

Язык: Английский

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Digital Marketing Strategies in Sustainable Tourism

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2025, Номер unknown, С. 129 - 164

Опубликована: Фев. 7, 2025

This chapter explores the transformative impact of Metaverse on sustainable tourism through innovative digital marketing strategies. It delves into how immersive virtual environments revolutionize tourist experiences and destination while enhancing initiatives. The integration technologies offers both challenges opportunities, encompassing technological, operational, regulatory, economic, social dimensions. Central to discussion are strategic recommendations for harnessing develop environmentally friendly solutions. role storytelling tours is underscored, with real-world applications such as Nike's NIKELAND Roblox illustrating effective utilization technologies. supported by a comprehensive literature review, which highlights Metaverse's potential foster new engagement pathways promote sustainability within sector.

Язык: Английский

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Customers’ metaverse service encounter perceptions: sentiment analysis and topic modeling

Journal of Hospitality Marketing & Management, Год журнала: 2024, Номер unknown, С. 1 - 23

Опубликована: Июль 29, 2024

Using machine learning, we examined customers' opinions about the metaverse in hospitality industry (encompassing hotels, restaurant, gaming, virtual events, tours and travel). A total of 8,855 tweets were collected from Twitter (now called X), learning algorithms such as sentiment analysis topic modeling performed using Python libraries to capture important topics related applications. Nearly two thirds (60.9%) contained a mostly positive general toward use metaverse. Six emerged modeling: sightseeing, travel, business blockchain. Despite numerous studies on proper integration metaverse, VR AR, best our knowledge, this is one first conducted determine customer experience social media data.

Язык: Английский

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The impact of the metaverse on the future business of professional football clubs – A prospective study

Technological Forecasting and Social Change, Год журнала: 2024, Номер 208, С. 123573 - 123573

Опубликована: Авг. 29, 2024

Язык: Английский

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Exploring the Impact of Perceived Usefulness and Enjoyment to Enhance Intention to Use and Satisfaction among Metaverse Travellers

Journal of Ecohumanism, Год журнала: 2024, Номер 3(8)

Опубликована: Дек. 9, 2024

Orientation: This study explored metaverse travelers focusing on the platform of Worderverse Indonesia to enhance intention use and satisfaction. Purpose study: First, this verifies influence travellers’ perceived usefulness travellers' Moreover, it investigates impact enjoyment Finally, framework explores Research approach/design method: Employing a simple random sampling method, sample includes 183 travellers who Wondersverse Indonesia. analysed data employing confirmatory factor analysis structural equation modelling via Amos program. Main Findings: The results showed that positively significantly impacts Similarly, substantially affects travelers’s metarverse Practical/managerial implications: research findings afford significant understandings into management implications for enhancing platforms like

Язык: Английский

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The Impact of Metaverse-Enabled Digital Transformation on Tourism Marketing

Tourism Review International, Год журнала: 2024, Номер 28(2), С. 149 - 162

Опубликована: Июнь 22, 2024

This exploratory study aims to provide a comprehensive overview of the published academic material on metaverse in context tourism marketing. is done by examining leading journals with articles related phenomenon, authors shaping discourse and conducting coauthorship analysis reveal collaborative networks. Additionally, identified common themes among documents comprehensively understand metaverse’s multifaceted impact. Drawing from peer‐reviewed research until November 1, 2023 prominent scientific databases, bibliometric content 26 was performed. Findings revealed that use industry still its infancy, studies only gaining momentum 2023. Despite transformative potential metaverse, this sheds light current state marketing, providing insights into key contributors thematic trends. The bridges gaps existing knowledge contributes explicating an avenue guides future advances understanding field. argues causing paradigm shift making relevant practitioners interested digital transformations thus have managerial policy implications.

Язык: Английский

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Evaluation of Metaverse-Based Digital Transformation Strategies via an Interval-Valued Q-Rung Orthopair Fuzzy Methodology

Applied Soft Computing, Год журнала: 2024, Номер unknown, С. 112566 - 112566

Опубликована: Ноя. 1, 2024

Язык: Английский

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