Journal of Business Research, Год журнала: 2025, Номер 191, С. 115276 - 115276
Опубликована: Март 1, 2025
Язык: Английский
Business Horizons, Год журнала: 2024, Номер 67(5), С. 499 - 510
Опубликована: Апрель 4, 2024
The democratization of powerful artificial intelligence (AI) tools, including ChatGPT, has sparked the interest business practitioners given their ability to fundamentally change way we work. While AI tools are positioned augment human capabilities, effective implementation requires skill understand where, when and how best utilize them efficiently. Furthermore, meaningful engagement with content produced by generative (GenAI) necessitates intricacy appropriate prompt engineering optimize learning process. As field GenAI continues advance, art developing impactful prompts become a necessary for harnessing its full potential. This research develops an prompting protocol through constructivist theory lens. Based on principles constructivism, where individuals assimilate new knowledge bridging it existing understanding, this suggests active process in human-AI co-construction GenAI. goal is empower managers teams construct validate responses, thereby enhancing user interaction, optimizing workflows, maximizing potential outcomes chatbots.
Язык: Английский
Процитировано
34
Business Horizons, Год журнала: 2024, Номер 67(5), С. 471 - 486
Опубликована: Март 20, 2024
Язык: Английский
Процитировано
33
Business Horizons, Год журнала: 2024, Номер 67(5), С. 583 - 594
Опубликована: Май 20, 2024
Язык: Английский
Процитировано
29
Business Horizons, Год журнала: 2024, Номер 67(5), С. 615 - 627
Опубликована: Май 24, 2024
The new generative AI paradigm offers unprecedented opportunities for users to tap into. capabilities are increasingly helpful in creative and knowledge-intensive domains that have long been considered a territory of human expertise. breed chatbots is based on large language models, they overcome many constraints plague the everyday use previous technologies. This article employs theory affordances understand how ChatGPT facilitates (i.e., affords) disaffords) usefulness chatbots. We further divide two distinct yet interrelated dimensions affordances: creational conversational. Using 29 interviews with professionals using various sectors, we identify three (content creation enhancement, knowledge acquisition creativity augmentation, task automation) conversational (contextual sensitivity, interactive accessibility, human–AI workflow synergy) affordances. Creational refer system's ability produce novel outputs as well automate routine work, whereas encompass variety interaction possibilities an system. Interestingly, both also involve disaffordances limit types systems. Furthermore, introduce integrated framework shows reinforce each other via meta-affordances accumulation, adaptability. illustrate our findings practical examples offer guidelines these emerging company settings.
Язык: Английский
Процитировано
20
Business Horizons, Год журнала: 2024, Номер 67(5), С. 561 - 570
Опубликована: Апрель 24, 2024
This article focuses on how recent advances in artificial intelligence (AI), particularly chatbots based large language models (LLMs), such as ChatGPT, can be used for innovation purposes. The begins with a brief overview of the development and characteristics generative AI (GenAI). Elaborating implications GenAI, we provide examples to demonstrate four mechanisms LLMs: translation, summarization, classification, amplification. These inform framework that highlights LLMs enable creation innovative solutions organizations through capacities two dimensions: context awareness content awareness. strength lies combination both these dimensions, which enables them comprehend amplify content. Four managerial suggestions are presented, ranging from starting out small-scale projects data exploration, scaling integration efforts educating prompt engineers. By presenting framework, recommendations, use cases various contexts, contributes emerging literature GenAI innovation.
Язык: Английский
Процитировано
19
Business Horizons, Год журнала: 2024, Номер 67(5), С. 511 - 523
Опубликована: Апрель 6, 2024
Generative AI, particularly ChatGPT, creates new managerial concerns. This article addresses a crucial challenge: While employees are including the tool as their private knowledge assistant in many aspects of daily work, it is difficult for managers to see and understand impact within organization. There more literature on what ChatGPT means business, but we cannot say much long uninformed about its actual use. So, getting an insider's perspective needed think consequences organizations. The grounded qualitative study employees' experiences interacting with among 50 early adopters. First, show how employee-ChatGPT relations develop from private, experimental use into integral part work. Second, identify six affordances: searching information, brainstorming ideas, structuring content, writing first draft, embellishing text, proofing Further, highlight three looming side effects that threaten ties, quality organizations, work roles configured. Accordingly, this offers guidance managing ChatGPT-empowered workforce way aims mitigate these while harnessing opportunities.
Язык: Английский
Процитировано
17
Business Horizons, Год журнала: 2024, Номер 67(5), С. 571 - 581
Опубликована: Май 10, 2024
Generative AI technology is evoking both excitement and fear about its potential impact across a host of industries including advertising where it expected to have significant disruptive effect. This article utilizes the paradox lens explore implications text-to-text generative in form ChatGPT for industry. Drawing on 48 interviews with professionals, we identify three operational paradoxes which are associated conducting research, creativity, efficiency, one psychological related work identity. To gain competitive advantage urge practitioners adopt confrontation-based 'coping strategy' navigate these paradoxes. can be mobilized through either an ambidexterity or contingency management approach. Specific tactics outlined.
Язык: Английский
Процитировано
17
Business Horizons, Год журнала: 2024, Номер 67(5), С. 453 - 459
Опубликована: Июнь 1, 2024
Язык: Английский
Процитировано
17
International Journal of Tourism Cities, Год журнала: 2024, Номер unknown
Опубликована: Окт. 29, 2024
Purpose The purpose of this paper is to explore how GenAI can help companies achieve a higher level hyper-segmentation and hyper-personalization in the tourism industry, as well show importance disruptive tool for marketing. Design/methodology/approach This used Web Science Google Scholar databases provide updated studies expert authors industry. Analysing modalities through their new challenges tourists, cities companies. Findings reveal that technology exponentially improves consumers’ segmentation personalization products services, allowing organizations create tailored content real-time. That why concept substantially focused on customer (understood segment one) his or her preferences, needs, personal motivations purchase antecedents, it encourages design services with high individual scalability performance called hyper-personalization, never before seen Indeed, contextualizing experience an important way enhance personalization. Originality/value also contributes enhancing bootstrapping literature industry because field study, its functional operability incubation stage. Moreover, viewpoint facilitate researchers successfully integrate into different travel activities without expecting utopian results. Recently, there have been no tackle methodologies
Язык: Английский
Процитировано
15
Business Horizons, Год журнала: 2024, Номер 67(5), С. 487 - 498
Опубликована: Март 21, 2024
Язык: Английский
Процитировано
13