Культура и искусство,
Год журнала:
2024,
Номер
6, С. 213 - 224
Опубликована: Июнь 1, 2024
The
article
is
devoted
to
the
study
of
conditions
for
ensuring
information
security
Russian
citizens
when
using
generative
"artificial
intelligence"
technologies
in
socio-cultural
sphere.
relevance
topic
due
modern
high
rates
development
computer
neural
networks
that
generate
multimedia
content:
texts,
images,
sounds
and
videos.
developers
classify
as
intelligence",
position
them
a
"new
nuclear
project"
capable
radically
increasing
productivity
creativity,
receive
significant
government,
corporate
investment
financing.
object
models,
subject
possibility
their
use
sphere
creativity
associated
risks
security.
purpose
determine
multimodal
research
materials
are
scientific
publications
recent
years
(2021–2024)
journals
HAC
list
(categories
K1,
K2)
international
Scopus
(quartiles
Q1,
Q2)
critical
analysis
possibilities
tools.
philosophical
methodology
applied:
theoretical
cultural
analysis,
synthesis.
novelty
application
comparison
declarations
actual
potential
applications
technologies.
result
an
assessment
how
greatly
exaggerated
predicted
based
on
positioning
question
intelligence".
real
proposed
include:
incompatibility
costs
with
usefulness
results;
lowering
level
professional
amateur
worsening
tastes
mass
audience;
"social
engineering",
fraud,
disinformation,
fake
news,
manipulation
public
consciousness,
"cancellation
culture",
destruction
traditional
values
substitution
identity.
means
safety
recommended.
Business Horizons,
Год журнала:
2024,
Номер
67(5), С. 549 - 559
Опубликована: Апрель 21, 2024
Generative
artificial
intelligence
(Gen
AI)
presents
a
disruptive
innovation
for
brands
and
society,
the
power
of
which
is
still
yet
to
be
realized.
In
context
customer
service,
Gen
AI
affords
companies
new
possibilities
communicate,
connect,
engage
customers.
This
article
draws
on
scholarly
research
consultation
with
service
leaders
present
discuss
in
specifically
chatbots.
Importantly,
this
potential
paradoxes
enabled
adding
debate
about
role
impact
brands.
Specifically,
we
six
namely:
connected
isolated,
lower
cost
higher
price,
quality
less
empathy,
satisfied
frustrated,
personalized
intrusive,
powerful
vulnerable.
For
each
paradox,
suggest
brand
response
strategies
mitigate
downside
manage
upside.
Business Horizons,
Год журнала:
2024,
Номер
67(5), С. 615 - 627
Опубликована: Май 24, 2024
The
new
generative
AI
paradigm
offers
unprecedented
opportunities
for
users
to
tap
into.
capabilities
are
increasingly
helpful
in
creative
and
knowledge-intensive
domains
that
have
long
been
considered
a
territory
of
human
expertise.
breed
chatbots
is
based
on
large
language
models,
they
overcome
many
constraints
plague
the
everyday
use
previous
technologies.
This
article
employs
theory
affordances
understand
how
ChatGPT
facilitates
(i.e.,
affords)
disaffords)
usefulness
chatbots.
We
further
divide
two
distinct
yet
interrelated
dimensions
affordances:
creational
conversational.
Using
29
interviews
with
professionals
using
various
sectors,
we
identify
three
(content
creation
enhancement,
knowledge
acquisition
creativity
augmentation,
task
automation)
conversational
(contextual
sensitivity,
interactive
accessibility,
human–AI
workflow
synergy)
affordances.
Creational
refer
system's
ability
produce
novel
outputs
as
well
automate
routine
work,
whereas
encompass
variety
interaction
possibilities
an
system.
Interestingly,
both
also
involve
disaffordances
limit
types
systems.
Furthermore,
introduce
integrated
framework
shows
reinforce
each
other
via
meta-affordances
accumulation,
adaptability.
illustrate
our
findings
practical
examples
offer
guidelines
these
emerging
company
settings.
Business Horizons,
Год журнала:
2024,
Номер
67(5), С. 511 - 523
Опубликована: Апрель 6, 2024
Generative
AI,
particularly
ChatGPT,
creates
new
managerial
concerns.
This
article
addresses
a
crucial
challenge:
While
employees
are
including
the
tool
as
their
private
knowledge
assistant
in
many
aspects
of
daily
work,
it
is
difficult
for
managers
to
see
and
understand
impact
within
organization.
There
more
literature
on
what
ChatGPT
means
business,
but
we
cannot
say
much
long
uninformed
about
its
actual
use.
So,
getting
an
insider's
perspective
needed
think
consequences
organizations.
The
grounded
qualitative
study
employees'
experiences
interacting
with
among
50
early
adopters.
First,
show
how
employee-ChatGPT
relations
develop
from
private,
experimental
use
into
integral
part
work.
Second,
identify
six
affordances:
searching
information,
brainstorming
ideas,
structuring
content,
writing
first
draft,
embellishing
text,
proofing
Further,
highlight
three
looming
side
effects
that
threaten
ties,
quality
organizations,
work
roles
configured.
Accordingly,
this
offers
guidance
managing
ChatGPT-empowered
workforce
way
aims
mitigate
these
while
harnessing
opportunities.
Business Horizons,
Год журнала:
2024,
Номер
67(5), С. 537 - 548
Опубликована: Апрель 17, 2024
This
article
explores
the
evolution
and
prospects
of
conversational
chatbots,
specifically
latest
generation
referred
to
as
Generative
Artificial
Intelligence
(GenAI)
chatbots.
comprehensively
examines
GenAI
chatbots'
business
applications
impact
across
macro,
meso,
micro
levels
organizations.
At
Macro
level,
this
how
chatbots
reshapes
industry
dynamics.
The
Meso
perspective
delves
into
organizational
changes,
while
Micro
lens
focuses
on
enhancing
individual
productivity,
learning,
creativity.
However,
immense
potential
is
accompanied
by
risks
in
four
META
areas
–
Matching,
Ethics,
Technology,
Adaptability.
In
response
these
challenges,
introduces
a
human-centric
CARE
framework
Collaboration,
Accountability,
Responsiveness,
Empowerment
mitigate
optimize
impacts
brought
work
provides
practical
guidelines
navigate
complex
landscape
implementation.
Journal of Systems and Information Technology,
Год журнала:
2025,
Номер
unknown
Опубликована: Янв. 14, 2025
Purpose
The
purpose
of
this
study
is
to
investigate
the
primary
determinants
influencing
acceptance
generative
artificial
intelligence
(GAI)
adoption
within
Blockchain-enabled
environments.
Further
research
will
examine
impact
GAI
on
supply
chain
efficiency
(SCE)
through
enhancement
Blockchain.
Design/methodology/approach
Drawing
innovation
diffusion
theory
(IDT),
used
partial
least
square
structural
equation
modelling
(PLS-SEM)
look
into
hypotheses.
data
were
gathered
via
online
questionnaires
from
employers
Chinese
enterprises
that
have
already
integrated
Findings
findings
demonstrate
relative
advantages
(RAs),
compatibility,
trialability
and
observability
a
significant
positive
effect
adoption,
while
complexity
harms
adoption.
Above
all,
has
significantly
enhanced
Blockchain,
thus
effectively
improving
SCE.
Practical
implications
outcomes
furnish
organizations
with
valuable
insights
proficiently
integrate
Blockchain
capability,
optimize
management
bolster
market
competitiveness.
Also,
help
accelerate
successful
integration
business
processes
attain
Sustainability
Development
Goals
9,
industrial
growth
diversification.
Originality/value
To
extent
author’s
knowledge,
current
status
remains
largely
exploratory,
there
limited
empirical
evidence
integrating
capability
GAI.
This
bridges
knowledge
gap
by
fully
revealing
optimal
these
two
transformative
technologies
leverage
their
potential
in
management.
