Yildiz Social Science Review,
Год журнала:
2024,
Номер
unknown
Опубликована: Окт. 16, 2024
This
study
aims
to
create
a
holistic
viewpoint
by
concentrating
on
two
dynamic
areas
of
artificial
intelligence
and
entrepreneurship
with
bibliometric
analysis.
The
concept
intelligence,
which
is
constantly
heard
as
the
digital
world
gradually
penetrates
our
lives,
entrepreneurship,
referred
atomic
element
economic
infrastructure,
are
addressed
in
same
pot
this
research.
attitude
both
against
varying
circumstances
constitutes
essential
basis
examination.
view
that
effectiveness
can
be
increased
synergy
created
between
focuses
supported.
With
intention,
commences
an
informative
literature
section,
where
introductory
elements
conveyed.
Afterward,
it
tries
clarify
why
these
zones
need
examined
together.
Following
this,
analysis
study,
frequently
used
bring
unfamiliar
kinds
jointly,
conducted
using
data
obtained
from
Web
Science
database
subjected
various
analyses.
In
last
stage,
completed
examining
outputs
analyzes.
As
result,
conclusions
support
“the
duo”
investigated
jointly.
contributes
idea
wings
working
synchrony
for
requirement
success.
Business Horizons,
Год журнала:
2024,
Номер
67(5), С. 549 - 559
Опубликована: Апрель 21, 2024
Generative
artificial
intelligence
(Gen
AI)
presents
a
disruptive
innovation
for
brands
and
society,
the
power
of
which
is
still
yet
to
be
realized.
In
context
customer
service,
Gen
AI
affords
companies
new
possibilities
communicate,
connect,
engage
customers.
This
article
draws
on
scholarly
research
consultation
with
service
leaders
present
discuss
in
specifically
chatbots.
Importantly,
this
potential
paradoxes
enabled
adding
debate
about
role
impact
brands.
Specifically,
we
six
namely:
connected
isolated,
lower
cost
higher
price,
quality
less
empathy,
satisfied
frustrated,
personalized
intrusive,
powerful
vulnerable.
For
each
paradox,
suggest
brand
response
strategies
mitigate
downside
manage
upside.
Business Horizons,
Год журнала:
2024,
Номер
67(5), С. 615 - 627
Опубликована: Май 24, 2024
The
new
generative
AI
paradigm
offers
unprecedented
opportunities
for
users
to
tap
into.
capabilities
are
increasingly
helpful
in
creative
and
knowledge-intensive
domains
that
have
long
been
considered
a
territory
of
human
expertise.
breed
chatbots
is
based
on
large
language
models,
they
overcome
many
constraints
plague
the
everyday
use
previous
technologies.
This
article
employs
theory
affordances
understand
how
ChatGPT
facilitates
(i.e.,
affords)
disaffords)
usefulness
chatbots.
We
further
divide
two
distinct
yet
interrelated
dimensions
affordances:
creational
conversational.
Using
29
interviews
with
professionals
using
various
sectors,
we
identify
three
(content
creation
enhancement,
knowledge
acquisition
creativity
augmentation,
task
automation)
conversational
(contextual
sensitivity,
interactive
accessibility,
human–AI
workflow
synergy)
affordances.
Creational
refer
system's
ability
produce
novel
outputs
as
well
automate
routine
work,
whereas
encompass
variety
interaction
possibilities
an
system.
Interestingly,
both
also
involve
disaffordances
limit
types
systems.
Furthermore,
introduce
integrated
framework
shows
reinforce
each
other
via
meta-affordances
accumulation,
adaptability.
illustrate
our
findings
practical
examples
offer
guidelines
these
emerging
company
settings.
Business Horizons,
Год журнала:
2024,
Номер
67(5), С. 511 - 523
Опубликована: Апрель 6, 2024
Generative
AI,
particularly
ChatGPT,
creates
new
managerial
concerns.
This
article
addresses
a
crucial
challenge:
While
employees
are
including
the
tool
as
their
private
knowledge
assistant
in
many
aspects
of
daily
work,
it
is
difficult
for
managers
to
see
and
understand
impact
within
organization.
There
more
literature
on
what
ChatGPT
means
business,
but
we
cannot
say
much
long
uninformed
about
its
actual
use.
So,
getting
an
insider's
perspective
needed
think
consequences
organizations.
The
grounded
qualitative
study
employees'
experiences
interacting
with
among
50
early
adopters.
First,
show
how
employee-ChatGPT
relations
develop
from
private,
experimental
use
into
integral
part
work.
Second,
identify
six
affordances:
searching
information,
brainstorming
ideas,
structuring
content,
writing
first
draft,
embellishing
text,
proofing
Further,
highlight
three
looming
side
effects
that
threaten
ties,
quality
organizations,
work
roles
configured.
Accordingly,
this
offers
guidance
managing
ChatGPT-empowered
workforce
way
aims
mitigate
these
while
harnessing
opportunities.
Business Horizons,
Год журнала:
2024,
Номер
67(5), С. 571 - 581
Опубликована: Май 10, 2024
Generative
AI
technology
is
evoking
both
excitement
and
fear
about
its
potential
impact
across
a
host
of
industries
including
advertising
where
it
expected
to
have
significant
disruptive
effect.
This
article
utilizes
the
paradox
lens
explore
implications
text-to-text
generative
in
form
ChatGPT
for
industry.
Drawing
on
48
interviews
with
professionals,
we
identify
three
operational
paradoxes
which
are
associated
conducting
research,
creativity,
efficiency,
one
psychological
related
work
identity.
To
gain
competitive
advantage
urge
practitioners
adopt
confrontation-based
'coping
strategy'
navigate
these
paradoxes.
can
be
mobilized
through
either
an
ambidexterity
or
contingency
management
approach.
Specific
tactics
outlined.
Business Horizons,
Год журнала:
2024,
Номер
67(5), С. 537 - 548
Опубликована: Апрель 17, 2024
This
article
explores
the
evolution
and
prospects
of
conversational
chatbots,
specifically
latest
generation
referred
to
as
Generative
Artificial
Intelligence
(GenAI)
chatbots.
comprehensively
examines
GenAI
chatbots'
business
applications
impact
across
macro,
meso,
micro
levels
organizations.
At
Macro
level,
this
how
chatbots
reshapes
industry
dynamics.
The
Meso
perspective
delves
into
organizational
changes,
while
Micro
lens
focuses
on
enhancing
individual
productivity,
learning,
creativity.
However,
immense
potential
is
accompanied
by
risks
in
four
META
areas
–
Matching,
Ethics,
Technology,
Adaptability.
In
response
these
challenges,
introduces
a
human-centric
CARE
framework
Collaboration,
Accountability,
Responsiveness,
Empowerment
mitigate
optimize
impacts
brought
work
provides
practical
guidelines
navigate
complex
landscape
implementation.
Business Horizons,
Год журнала:
2024,
Номер
67(5), С. 595 - 606
Опубликована: Май 21, 2024
The
ubiquity
of
chatbots
continues
to
expand
offering
a
multitude
benefits
for
firms.
While
acknowledging
the
capabilities
AI
handle
customer
interactions
and
improve
response
times,
we
critically
examine
several
challenges
they
present
-
including
interoperability
challenges,
data
protection
concerns,
biased
output.
This
research
presents
novel
framework
managers
assess
firm's
readiness
adopt
chatbot
technology
through
lens
Technology
Acceptance
Model
(TAM)
which
has
been
adapted
account
critical
associated
with
emerging
technology.
Incorporating
four
factors
namely
subjective
norms,
compatibility,
facilitating
conditions
trust
allows
more
holistic
assessment
framework,
together
tool,
provides
comprehensive
mechanism
managerial
decision-making,
focusing
on
adoption
enhancing
strategic
implementation
these
technologies
in
service,
sales,
marketing
business
functions.
By
exploring
extended
factors,
our
article
offers
an
in-depth
perspective
implications
integrating
into
processes,
ensuring
informed
approach
adoption.
Journal of Consumer Marketing,
Год журнала:
2025,
Номер
unknown
Опубликована: Янв. 31, 2025
Purpose
This
research
focuses
on
developing
and
testing
a
conceptual
model
that
explores
customer
behavioural
responses
(engagement,
experience
recommendation)
towards
generative
artificial
intelligence
(AI)-enabled
chatbots.
It
highlights
the
significant
influence
of
anthropomorphic
characteristics
in
enhancing
perceptions
competence
warmth,
further
perceived
authenticity.
In
addition,
this
study
aims
to
investigate
how
need
for
social
interactions
moderates
these
relationships.
Design/methodology/approach
used
self-administered
questionnaire
distributed
Prolific
Academic
gather
data
from
282
eligible
participants
worldwide.
uses
structural
equation
modelling
approach
answer
questions.
Findings
The
findings
reveal
AI-enabled
chatbots
are
positively
associated
with
competence.
Moreover,
show
warmth
significantly
Furthermore,
results
highlight
authenticity
is
engagement,
recommendation.
Finally,
illustrate
impact
moderated
by
interaction.
Originality/value
enriches
AI
literature
guides
organizations
understanding
consumer
leveraging
contributes
response
theory
as
investigates
user
intentions
influenced
their
level
characteristics.
