Assessing antecedents of Google shopping ads intention to purchase: a multigroup analysis of generation Y and Z DOI Creative Commons
Rodney Graeme Duffett,

Jaydi Rejuan Charles

Young Consumers Insight and Ideas for Responsible Marketers, Год журнала: 2024, Номер 26(7), С. 1 - 21

Опубликована: Апрель 29, 2024

Purpose The substantial expansion of technology and the efficacy digital platforms in reaching young audiences have led to enhanced targeting customization promotional communications. Notwithstanding contemporary advertising platforms, scholarly attention has not kept pace with this domain inquiry. This study aims assess antecedents Google Shopping Ads (GSA) on intention purchase behavior among Generation Y Z cohorts. Design/methodology/approach current used a quantitative approach snowball sampling technique gather primary data via questionnaire Forms, which resulted collection 5,808 questionnaires cohort members. A principal component analysis multigroup confirmatory structural equation modeling (between Z) were research model. Findings results show positive trust perceived value associations purchase, particularly consumers. findings also negative irritation, product risk time especially cohort, indicates that consumers generally do observe due usage GSA. Originality/value GSA will continue grow become an increasingly important integrated marketing communications tool as landscape develops. It can be concluded high degree low levels use study, therefore, promotes improved understanding academics, marketers businesses search engine cohorts (Generation developing country context.

Язык: Английский

Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision DOI Creative Commons
Yi Qu, Jashim Khan,

Yuyang Su

и другие.

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 75, С. 103534 - 103534

Опубликована: Авг. 25, 2023

Despite the prevalence of scarcity-induced sales promotion in live commerce, scholarly inquiry began to address impulsive buying recently. This research traces live-stream shopping experiences purchase decisions. Grounded stimulus-Organism-Response paradigm, this examines mediating role viewing frequency relationship between past purchases and impulse tendency. The aim is unravel tendency decisions by examining mediation anticipated emotions. A self-administered online survey with 376 respondents using criterion-based judgment sampling techniques. data was validated through a two-step SEM approach SmartPLS3 package. result supports that emotions fully mediated future study contributes appreciating importance commerce strengthening performance triggering (regret rejoices) decision.

Язык: Английский

Процитировано

56
How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku DOI
Yihan Zhang, Kai Li, Qian Chen

и другие.

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103793 - 103793

Опубликована: Март 9, 2024

Язык: Английский

Процитировано

27
Can we engage players with extended reality in gaming applications? A Stimulus-Organism-Response framework DOI

Sri Mala Kalaiarasan,

Ali Vafaei-Zadeh, Haniruzila Hanifah

и другие.

Entertainment Computing, Год журнала: 2024, Номер 50, С. 100651 - 100651

Опубликована: Март 1, 2024

Язык: Английский

Процитировано

20
The influence of network anchor traits on shopping intentions in a live streaming marketing context: The mediating role of value perception and the moderating role of consumer involvement DOI
Ying Zhou, Wenmin Huang

Economic Analysis and Policy, Год журнала: 2023, Номер 78, С. 332 - 342

Опубликована: Март 2, 2023

Язык: Английский

Процитировано

42
The factors influencing STD through SOR theory DOI Creative Commons

Sergio Nieves-Pavón,

Natalia López-Mosquera, Héctor V. Jiménez-Naranjo

и другие.

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 75, С. 103533 - 103533

Опубликована: Авг. 24, 2023

Smart Tourist Destinations (STDs) are revolutionising the tourism landscape by leveraging technology to enhance experiences. Nonetheless, this study shows that little attention has been paid how tourists' perceptions impact use of applications within STDs. To address gap, introduces a unique conceptual framework based on Stimulus–Organism–Response (SOR) model. This approach considers various aspects, such as social, cultural, physical and environmental stimuli, while also considering satisfaction perceived value internal responses loyalty ultimate response. A quantitative 554 tourists visiting STD Cáceres was conducted validate framework. The findings provide insights into relationships among mobile apps loyalty, offering transformative potential for shaping attitudes behaviours. Overall, sheds light technological solutions in STDs presents practical implications destination management development effective strategies improve

Язык: Английский

Процитировано

28
How do short videos influence users’ tourism intention? A study of key factors DOI Creative Commons
Jing Liu, Yujie Wang,

Liyan Chang

и другие.

Frontiers in Psychology, Год журнала: 2023, Номер 13

Опубликована: Янв. 17, 2023

Short videos play a key role in the process of tourism destination promotion, and attractive short can bring tourist flow economic income growth to attractions. Many attractions China have achieved remarkable success through video promotion.The purpose this study was investigate behavioral characteristics users browsing explore what factors affected users' intention. This also compared which were most important triggering intention marketing communication via order shed light on strategy facilitate adaptation market development trends.This developed conceptual model by extending stimulus-organism-response (SOR) with technology acceptance (perceived usefulness, perceived ease use) enjoyment, professionalism, interactivity) examine A convenience random sampling technique used distribute questionnaire Chinese city Nanjing. Four hundred twenty-one respondents participated questionnaire, 395 providing valid data.The results SEM analysis show that all posed hypotheses (Perceived professionalism - > Telepresence, Perceived interactivity enjoyment use Flow experience, Telepresence Tourism intention, experience intention) are confirmed except for usefulness intention), is not confirmed.The findings will help fill gap previous research relationship between influencing thus contributing academic emerging endorsement destinations promoted technological innovation.

Язык: Английский

Процитировано

25
Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective DOI Creative Commons
Chenyu Gu,

Qiuting Duan

Humanities and Social Sciences Communications, Год журнала: 2024, Номер 11(1)

Опубликована: Май 8, 2024

Abstract Influencer advertising has emerged as an integral part of social media marketing. Within this realm, consumer engagement is a critical indicator for gauging the impact influencer advertisements, it encompasses proactive involvement consumers in spreading advertisements and creating value. Therefore, investigating mechanisms behind holds significant relevance formulating effective strategies. The current study, grounded self-determination theory employing stimulus-organism-response framework, constructs general model to assess factors, advertisement information, factors on engagement. Analyzing data from 522 samples using structural equation modeling, findings reveal: (1) Social influencers are at generating initial online traffic but have limited influence deeper levels engagement, cautioning advertisers against overestimating their impact; (2) essence higher-level lies ad information factor, affirming that new era, content remains ‘king’; (3) Interpersonal should also be given importance, influencing surrounding groups one ways enhance advertising. Theoretically, research broadens scope both effectiveness studies, forming bridge between marketing Practically, offer macro-level strategic insights

Язык: Английский

Процитировано

12
Augmented Reality Versus Web-Based Shopping: How Does AR Improve User Experience and Online Purchase Intention DOI Creative Commons

Fatemeh Zare Ebrahimabad,

Hamid Reza Yazdani, Amin Hakim

и другие.

Telematics and Informatics Reports, Год журнала: 2024, Номер 15, С. 100152 - 100152

Опубликована: Июнь 27, 2024

Augmented Reality (AR) is an appropriate technology that allows users to place virtual products in their physical environment (e.g., a piece of furniture), helping them visualize the before making purchase. The objective this study was examine comparison between AR mode and web-based online shopping impact six underlying mechanisms, which we have named attributes (interactivity, information, enjoyment, novelty, vividness, intrusiveness), on user experience purchase intention. To achieve this, two distinct electronic questionnaires were developed. first group focused mode, 204 individuals who utilized IKEA website participated. second 206 Place app collected data underwent analysis using structured equation modeling multi-group techniques, enabling comparative evaluation questionnaire outcomes. modes revealed when participants use interactivity novelty positive significant impact, while intrusiveness has negative It important note research conducted developing country, understanding people's behavior habits such context can unveil new aspects adoption emerging technologies. These results implications for retailers concerning practical implementation countries, providing insights into its potential enhance drive intentions.

Язык: Английский

Процитировано

11
The Impact of AI-Personalized Recommendations on Clicking Intentions: Evidence from Chinese E-Commerce DOI Creative Commons
Jiwang Yin, Xiaodong Qiu, Ya Wang

и другие.

Journal of theoretical and applied electronic commerce research, Год журнала: 2025, Номер 20(1), С. 21 - 21

Опубликована: Фев. 5, 2025

AI-personalized recommendation technology offers more accurate and diverse choices to consumers increases click-through rates sales on e-commerce platforms. Yet, data consumers’ experiences of recommendations their impact path clicking intention are scarce. This article addressed these issues through three studies. In study 1, we adopted the Grounded Theory approach conduct in-depth interviews with 30 Chinese constructed a scale measure consumer experience click intention. 2, empirical research method reliability validity tests 347 valid questionnaires finalize officially. 3, based SOR theory, model formulated hypotheses then conducted analysis using 1097 questionnaires. We found that relevance, inspiration, insightful can significantly promote Moreover, immersive mediates between former factors intention, acceptance When perceive high degree information privacy infringement, experience’s positive will be weakened. Meanwhile, promoting effect also inhibited. quality improves, enhanced. fills gap in literature clarifies how affect It valuable insights for platforms continuously optimize personalized algorithms boost conversion rate online shopping.

Язык: Английский

Процитировано

2
Unveiling the Metaverse retail environments: understanding consumer gratifications and buying behavior DOI
Kanchan Patil, Justin Paul, S. Vijayakumar Bharathi

и другие.

Journal of Research in Interactive Marketing, Год журнала: 2025, Номер unknown

Опубликована: Фев. 10, 2025

Purpose Consumers in a Metaverse have an immersive engagement with products and services. This study aims to explore the multidimensional features of that influence consumers’ usage gratifications, leading their purchase behavior. Design/methodology/approach uses gratifications theory examine how hedonic, utilitarian social retail Empirical analysis ( N = 291) using structural equation modeling via SmartPLS PLSpredict validated model’s robustness predictive accuracy. Findings authenticity virtuality influenced hedonic gratifications; autonomy affected gratification. Hedonic drove purchases, while gratification had no significant effect. Originality/value applies identify Metaverse-specific motivation factors, contributing literature aiding practical design development environments.

Язык: Английский

Процитировано

2