An Investigation of Gender Differences in E-Commerce Shopping Frequency During COVID-19: Evidence From Türkiye DOI Creative Commons
Gökhan Tutar, Hasan Küçükoğlu, Adem Özdemir

et al.

SAGE Open, Journal Year: 2024, Volume and Issue: 14(4)

Published: Oct. 1, 2024

Due to the effects of COVID-19 pandemic on people’s daily lives, individuals’ shopping habits have begun change. This study investigates factors associated with citizens’ e-commerce frequency, taking into account gender differences during COVID-19. The utilized Household Information Technologies Usage Survey microdata set conducted by TurkStat in 2021. Various related specifically considering period, were examined using generalized ordered logit model. According research results, frequency inversely decreases age for both men and women. number purchases made individuals, regardless gender, increases direct proportion their education levels. Additionally, as incomes rise, engagement increases. Men who actively search information about products services are more likely participate compared those do not. dynamic differs women based quantity intakes. Regarding distribution, it was determined that, moving from east west, make than men. For local governments service providers, developing healthier, sustainable, predictable policies strategies extraordinary situations such pandemics is crucial. Businesses recommended build customer supplier portfolios, focusing areas platform accessibility, inventory management, transportation, payment methods. Strengthening infrastructure keeping systems up-to-date also crucial effectively responding consumer demands.

Language: Английский

Impulse buying tendency in live-stream commerce: The role of viewing frequency and anticipated emotions influencing scarcity-induced purchase decision DOI Creative Commons
Yi Qu, Jashim Khan,

Yuyang Su

et al.

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 75, P. 103534 - 103534

Published: Aug. 25, 2023

Despite the prevalence of scarcity-induced sales promotion in live commerce, scholarly inquiry began to address impulsive buying recently. This research traces live-stream shopping experiences purchase decisions. Grounded stimulus-Organism-Response paradigm, this examines mediating role viewing frequency relationship between past purchases and impulse tendency. The aim is unravel tendency decisions by examining mediation anticipated emotions. A self-administered online survey with 376 respondents using criterion-based judgment sampling techniques. data was validated through a two-step SEM approach SmartPLS3 package. result supports that emotions fully mediated future study contributes appreciating importance commerce strengthening performance triggering (regret rejoices) decision.

Language: Английский

Citations

53
How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku DOI
Yihan Zhang, Kai Li, Qian Chen

et al.

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103793 - 103793

Published: March 9, 2024

Language: Английский

Citations

25
Can we engage players with extended reality in gaming applications? A Stimulus-Organism-Response framework DOI

Sri Mala Kalaiarasan,

Ali Vafaei-Zadeh, Haniruzila Hanifah

et al.

Entertainment Computing, Journal Year: 2024, Volume and Issue: 50, P. 100651 - 100651

Published: March 1, 2024

Language: Английский

Citations

18
Unveiling the Metaverse retail environments: understanding consumer gratifications and buying behavior DOI
Kanchan Patil, Justin Paul, S. Vijayakumar Bharathi

et al.

Journal of Research in Interactive Marketing, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 10, 2025

Purpose Consumers in a Metaverse have an immersive engagement with products and services. This study aims to explore the multidimensional features of that influence consumers’ usage gratifications, leading their purchase behavior. Design/methodology/approach uses gratifications theory examine how hedonic, utilitarian social retail Empirical analysis ( N = 291) using structural equation modeling via SmartPLS PLSpredict validated model’s robustness predictive accuracy. Findings authenticity virtuality influenced hedonic gratifications; autonomy affected gratification. Hedonic drove purchases, while gratification had no significant effect. Originality/value applies identify Metaverse-specific motivation factors, contributing literature aiding practical design development environments.

Language: Английский

Citations

2
The influence of network anchor traits on shopping intentions in a live streaming marketing context: The mediating role of value perception and the moderating role of consumer involvement DOI
Ying Zhou, Wenmin Huang

Economic Analysis and Policy, Journal Year: 2023, Volume and Issue: 78, P. 332 - 342

Published: March 2, 2023

Language: Английский

Citations

40
The factors influencing STD through SOR theory DOI Creative Commons

Sergio Nieves-Pavón,

Natalia López-Mosquera, Héctor V. Jiménez-Naranjo

et al.

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 75, P. 103533 - 103533

Published: Aug. 24, 2023

Smart Tourist Destinations (STDs) are revolutionising the tourism landscape by leveraging technology to enhance experiences. Nonetheless, this study shows that little attention has been paid how tourists' perceptions impact use of applications within STDs. To address gap, introduces a unique conceptual framework based on Stimulus–Organism–Response (SOR) model. This approach considers various aspects, such as social, cultural, physical and environmental stimuli, while also considering satisfaction perceived value internal responses loyalty ultimate response. A quantitative 554 tourists visiting STD Cáceres was conducted validate framework. The findings provide insights into relationships among mobile apps loyalty, offering transformative potential for shaping attitudes behaviours. Overall, sheds light technological solutions in STDs presents practical implications destination management development effective strategies improve

Language: Английский

Citations

25
The Influence of Short Video Platform Characteristics on Users’ Willingness to Share Marketing Information: Based on the SOR Model DOI Open Access
Rui Shi, Minghao Wang, Chang Liu

et al.

Sustainability, Journal Year: 2023, Volume and Issue: 15(3), P. 2448 - 2448

Published: Jan. 30, 2023

User marketing information sharing plays a significant role in boosting the effectiveness of short video marketing. Exploring factors influencing willingness to share has become meaningful way improve dissemination information. This study examines how characteristics platforms affect users’ and investigates mediating flow experience. We adopted qualitative quantitative analyses explore issue. Twelve participants were recruited conduct online interviews 306 valid data points on obtained through questionnaire. The was conducted using structural equation modelling (SEM) effect tests. verified that quality, service system quality are essential well-established platform. results empirical analysis showed have positive impact perceived control pleasure, respectively. desire is strongest. provides reference for optimize their effectiveness.

Language: Английский

Citations

23
Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective DOI Creative Commons
Chenyu Gu,

Qiuting Duan

Humanities and Social Sciences Communications, Journal Year: 2024, Volume and Issue: 11(1)

Published: May 8, 2024

Abstract Influencer advertising has emerged as an integral part of social media marketing. Within this realm, consumer engagement is a critical indicator for gauging the impact influencer advertisements, it encompasses proactive involvement consumers in spreading advertisements and creating value. Therefore, investigating mechanisms behind holds significant relevance formulating effective strategies. The current study, grounded self-determination theory employing stimulus-organism-response framework, constructs general model to assess factors, advertisement information, factors on engagement. Analyzing data from 522 samples using structural equation modeling, findings reveal: (1) Social influencers are at generating initial online traffic but have limited influence deeper levels engagement, cautioning advertisers against overestimating their impact; (2) essence higher-level lies ad information factor, affirming that new era, content remains ‘king’; (3) Interpersonal should also be given importance, influencing surrounding groups one ways enhance advertising. Theoretically, research broadens scope both effectiveness studies, forming bridge between marketing Practically, offer macro-level strategic insights

Language: Английский

Citations

12
Augmented Reality Versus Web-Based Shopping: How Does AR Improve User Experience and Online Purchase Intention DOI Creative Commons

Fatemeh Zare Ebrahimabad,

Hamid Reza Yazdani, Amin Hakim

et al.

Telematics and Informatics Reports, Journal Year: 2024, Volume and Issue: 15, P. 100152 - 100152

Published: June 27, 2024

Augmented Reality (AR) is an appropriate technology that allows users to place virtual products in their physical environment (e.g., a piece of furniture), helping them visualize the before making purchase. The objective this study was examine comparison between AR mode and web-based online shopping impact six underlying mechanisms, which we have named attributes (interactivity, information, enjoyment, novelty, vividness, intrusiveness), on user experience purchase intention. To achieve this, two distinct electronic questionnaires were developed. first group focused mode, 204 individuals who utilized IKEA website participated. second 206 Place app collected data underwent analysis using structured equation modeling multi-group techniques, enabling comparative evaluation questionnaire outcomes. modes revealed when participants use interactivity novelty positive significant impact, while intrusiveness has negative It important note research conducted developing country, understanding people's behavior habits such context can unveil new aspects adoption emerging technologies. These results implications for retailers concerning practical implementation countries, providing insights into its potential enhance drive intentions.

Language: Английский

Citations

9
Emotional Solidarity and Co-creation of Experience as Determinants of Environmentally Responsible Behavior: A Stimulus-Organism-Response Theory Perspective DOI
Sujie Wang, Adiyukh Berbekova, Muzaffer Uysal

et al.

Journal of Travel Research, Journal Year: 2022, Volume and Issue: 63(1), P. 115 - 135

Published: Dec. 26, 2022

Effective approaches to mitigate the adverse environmental impacts of tourism development have become one most prevalent topics in tourism. However, limited research analyzes role social interactions tourists’ environmentally responsible behavior. This study is first investigate two distinct antecedents representing visitors’ with service providers and residents explain Drawing on Stimulus-Organism-Response theory, a mixed-methods sequential explanatory design was employed by collecting quantitative data through survey following up qualitative from in-depth interviews. Based 441 respondents, confirmed positive effects co-creation experiences between tourists providers, as well emotional solidarity visitors residents, behavior at destinations. An analysis 10 interviews reveals new important factors contributing its outcomes.

Language: Английский

Citations

37