Education Sciences,
Год журнала:
2024,
Номер
14(12), С. 1363 - 1363
Опубликована: Дек. 12, 2024
Student
gender
differences
in
technology
acceptance
and
use
have
persisted
for
years,
giving
rise
to
equity
concerns
higher
education
(HE).
To
explore
if
such
extend
generative
artificial
intelligence
(genAI)
chatbot
use,
we
surveyed
a
large
Norwegian
HE
student
sample
(n
=
2692)
using
fully
mixed
concurrent
equal
status
design.
Our
findings
show
that
men
exhibit
more
frequent
engagement
with
genAI
chatbots
across
broader
spectrum
of
applications.
Further,
demonstrate
heightened
interest
as
tools
their
relevance
future
career
prospects.
Women
primarily
utilize
text-related
tasks
express
greater
regarding
critical
independent
thinking.
also
stronger
need
learn
how
determine
when
it
is
wise
trust
chatbots.
Consequences
are
discussed
the
individual,
society,
institutions
terms
social
reproduction,
diversity
competence,
equitable
teaching
practices.
Information,
Год журнала:
2024,
Номер
15(11), С. 676 - 676
Опубликована: Окт. 28, 2024
(1)
Background:
The
development
of
generative
artificial
intelligence
(GAI)
is
transforming
higher
education.
This
systematic
literature
review
synthesizes
recent
empirical
studies
on
the
use
GAI,
focusing
its
impact
teaching,
learning,
and
institutional
practices.
(2)
Methods:
Following
PRISMA
guidelines,
a
comprehensive
search
strategy
was
employed
to
locate
scientific
articles
GAI
in
education
published
by
Scopus
Web
Science
between
January
2023
2024.
(3)
Results:
identified
102
articles,
with
37
meeting
inclusion
criteria.
These
were
grouped
into
three
themes:
application
technologies,
stakeholder
acceptance
perceptions,
specific
situations.
(4)
Discussion:
Key
findings
include
GAI’s
versatility
potential
use,
student
acceptance,
educational
enhancement.
However,
challenges
such
as
assessment
practices,
strategies,
risks
academic
integrity
also
noted.
(5)
Conclusions:
help
identify
directions
for
future
research,
including
pedagogical
ethical
considerations
policy
development,
teaching
learning
processes,
perceptions
students
instructors,
technological
advancements,
preparation
skills
workforce
readiness.
study
has
certain
limitations,
particularly
due
short
time
frame
criteria,
which
might
have
varied
if
conducted
different
researchers.
Spanish Journal of Marketing - ESIC,
Год журнала:
2025,
Номер
unknown
Опубликована: Янв. 16, 2025
Purpose
This
study
aims
to
explore
how
ephemeral
content
marketing
enhances
brand
love
and
customer
engagement,
with
a
focus
on
the
mediating
role
of
authenticity,
self-brand
connection
advertising
value.
Design/methodology/approach
research
was
conducted
using
quantitative
method
through
an
online
questionnaire
sample
728
in
Vietnam,
analyzing
data
by
partial
least
squares
structural
equation
modeling
model.
Findings
evaluates
six
dimensions:
entertainment,
trendiness,
informativeness,
interactivity,
aesthetic
quality
perceived
relevance.
The
findings
indicate
positive
roles
value,
authenticity
impact
engagement.
Research
limitations/implications
provides
comprehensive
model
factors
affecting
consumer
perceptions
marketing,
which
can
help
businesses
proactively
formulate
strategic
responses
for
consumers
social
media
platforms
features.
also
allows
them
precisely
target
their
audience,
avoiding
ineffective
costly
efforts
when
is
lacking.
Originality/value
sheds
light
essential
dimensions
effective
that
adds
value
customers,
ultimately
leading
active
substantial
addition
field
opens
up
possibilities
further
investigation
dynamics
across
different
forms
such
as
short-form
videos
or
various
contexts
tourism,
fashion,
food
products
education,
particularly
context
emerging
markets
Vietnam.
ChatGPT,
an
AI
chatbot
created
by
OpenAI
in
November
2022,
has
caught
the
attention
of
scholars
due
to
its
potential
higher
education.
Despite
benefits
personalized
learning,
academic
assistance,
and
task
automation,
concerns
remain
regarding
impact
on
students'
logical
reasoning
integrity.
Drawing
Technology
Acceptance
Model
(TAM),
this
study
explored
predictors
behavioral
intention
use
ChatGPT
(BIU)
for
purposes
among
university
students
Mogadishu,
Somalia.
Using
a
cross-sectional
quantitative
design,
we
gathered
data
via
online
survey
299
from
four
universities
Structural
equation
modeling
with
SmartPLS
4
was
used
analyze
proposed
relationships.
The
results
uncovered
that
perceived
usefulness,
ease
use,
social
influence,
hedonic
motivation,
credibility
have
positively
significantly
impacted
ChatGPT.
Surprisingly,
findings
depicted
information
accuracy
negatively
moderates
association
between
study's
result
implies
explicit
guidelines
should
be
established
Somali
education
facilitate
proper
utilization
ensuring
it
improves
learning
while
mitigating
issues
over
Internet Reference Services Quarterly,
Год журнала:
2025,
Номер
unknown, С. 1 - 20
Опубликована: Фев. 13, 2025
This
study
investigates
the
influence
of
institutional
support
and
peer
dynamics
in
adopting
ChatGPT
Indonesian
higher
education.
Narrative
reflections
from
44
lecturers
across
15
provinces,
analyzed
through
thematic
analysis,
reveal
that
strong
enhances
creative
effective
use
ChatGPT,
while
inadequate
resources
hinder
its
adoption.
Peer
collaboration
fosters
positive
attitudes
integration,
whereas
absence
leads
to
skepticism.
The
findings
highlight
critical
need
for
robust
policies
supportive
academic
communities
maximize
educational
potential
generative
AI
tools
such
as
ChatGPT.
Scientific Reports,
Год журнала:
2025,
Номер
15(1)
Опубликована: Март 14, 2025
Abstract
University
students
have
begun
to
use
Artificial
Intelligence
(AI)
in
many
different
ways
their
undergraduate
education,
some
beneficial
learning,
and
simply
expedient
completing
assignments
with
as
little
work
possible.
This
exploratory
qualitative
study
examines
how
used
AI
a
large
General
Education
course
on
sustainability
technology
at
research
university
the
United
States
2023.
Thirty-nine
documented
of
final
project,
which
involved
analyzing
conceptual
networks
connecting
core
concepts.
Through
iterative
coding,
we
identified
key
patterns
students’
use,
including
higher-order
writing
tasks
(understanding
complex
topics,
finding
evidence),
lower-order
(revising,
editing,
proofreading),
other
learning
activities
(efficiency
enhancement,
independent
research).
Students
primarily
improve
communication
original
ideas,
though
leveraged
it
for
more
like
evidence
developing
arguments.
Many
expressed
skepticism
about
AI-generated
content
emphasized
maintaining
intellectual
independence.
While
viewed
vital
improving
work,
others
explicitly
distinguished
between
AI-assisted
editing
thinking.
analysis
provides
insight
into
navigate
when
is
permitted
coursework,
implications
effectively
integrating
higher
education
support
student
learning.
