Conversational and generative artificial intelligence and human–chatbot interaction in education and research DOI Creative Commons
Ikpe Justice Akpan, Yawo M. Kobara, Josiah Owolabi

и другие.

International Transactions in Operational Research, Год журнала: 2024, Номер unknown

Опубликована: Июль 31, 2024

Abstract Artificial intelligence (AI) as a disruptive technology is not new. However, its recent evolution, engineered by technological transformation, big data analytics, and quantum computing, produces conversational generative AI (CGAI/GenAI) human‐like chatbots that disrupt conventional operations methods in different fields. This study investigates the scientific landscape of CGAI human–chatbot interaction/collaboration evaluates use cases, benefits, challenges, policy implications for multidisciplinary education allied industry operations. The publications trend showed just 4% ( n = 75) occurred during 2006–2018, while 2019–2023 experienced astronomical growth 1763 or 96%). prominent cases (e.g., ChatGPT) teaching, learning, research activities computer science (multidisciplinary AI; 32%), medical/healthcare (17%), engineering (7%), business fields (6%). intellectual structure shows strong collaboration among eminent sources business, information systems, other areas. thematic highlights including improved user experience human–computer interaction, programs/code generation, systems creation. Widespread usefulness teachers, researchers, learners includes syllabi/course content testing aids, academic writing. concerns about abuse misuse (plagiarism, integrity, privacy violations) issues misinformation, danger self‐diagnoses, patient applications are prominent. Formulating strategies policies to address potential challenges teaching/learning practice priorities. Developing discipline‐based automatic detection GenAI contents check proposed. In operational/operations areas, proper CGAI/GenAI integration with modeling decision support requires further studies.

Язык: Английский

Understanding students’ adoption of the ChatGPT chatbot in higher education: the role of anthropomorphism, trust, design novelty and institutional policy DOI Creative Commons
Athanasios Polyportis, Nikolaos Pahos

Behaviour and Information Technology, Год журнала: 2024, Номер unknown, С. 1 - 22

Опубликована: Фев. 16, 2024

The present research aims to highlight the underlying factors that drive students' adoption of ChatGPT chatbot in higher education. This study extends meta-UTAUT framework by including additional exogenous anthropomorphism, trust, design novelty, and institutional policy. Empirical examination with Structural Equation Modelling among 355 students Dutch education institutions revealed attitude behavioural intention as significant positive predictors use behaviour. Institutional policy negatively moderated effect on Behavioural was significantly positively influenced attitude, performance expectancy, social influence, facilitating conditions. Anthropomorphism, effort expectancy were unveiled antecedents attitude. central theoretical contributions this include investigating behaviour instead intention, establishing a core construct, underlining highlighting importance contributes prior technology adoption, especially area artificial intelligence findings yield valuable insights for designers, product managers, writers.

Язык: Английский

Процитировано

47

Assessing the impact of AI-chatbot service quality on user e-brand loyalty through chatbot user trust, experience and electronic word of mouth DOI
Muhammad Farrukh Shahzad, Shuo Xu, Xin An

и другие.

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103867 - 103867

Опубликована: Апрель 22, 2024

Язык: Английский

Процитировано

42

Implication of Artificial Intelligence in Hospitality Marketing DOI
Iva Rani Das, Mohammad Badruddoza Talukder, Sanjeev Kumar

и другие.

Advances in hospitality, tourism and the services industry (AHTSI) book series, Год журнала: 2024, Номер unknown, С. 291 - 310

Опубликована: Март 6, 2024

The chapter investigates the impact of artificial intelligence (AI) on marketing strategies in hospitality industry. It discusses how AI technologies like machine learning, natural language processing, and computer vision have transformed customer interactions. emphasizes importance learning adapting to behavior standards, highlighting its significant role This explores practical applications industry, potential creating unique profiles providing personalized tips. Predictive analytics reveals AI's ability anticipate vacation patterns enable dynamic pricing, enabling businesses adapt market changes. significance augmented virtual reality, their provide immersive experiences influence decisions through tours. concludes by industry's progress need for further research.

Язык: Английский

Процитировано

35

A longitudinal study on artificial intelligence adoption: understanding the drivers of ChatGPT usage behavior change in higher education DOI Creative Commons
Athanasios Polyportis

Frontiers in Artificial Intelligence, Год журнала: 2024, Номер 6

Опубликована: Янв. 5, 2024

As the field of artificial intelligence (AI) continues to progress, use AI-powered chatbots, such as ChatGPT, in higher education settings has gained significant attention. This paper addresses a well-defined problem pertaining critical need for comprehensive examination students' ChatGPT adoption education. To examine adoption, it is imperative focus on measuring actual user behavior. While usage behavior at specific point time can be valuable, more holistic approach necessary understand temporal dynamics AI adoption. address this need, longitudinal survey was conducted, examining how changes over among students, and unveiling drivers change. The empirical 222 Dutch students revealed decline an 8 month period. period defined by two distinct data collection phases: initial phase (T1) follow-up conducted months later (T2). Furthermore, results demonstrate that trust, emotional creepiness, Perceived Behavioral Control significantly predicted observed change findings research carry academic managerial implications, they advance our comprehension aspects also provide actionable guidance developers educational institutions seeking optimize student engagement with technologies.

Язык: Английский

Процитировано

23

Conversational and generative artificial intelligence and human–chatbot interaction in education and research DOI Creative Commons
Ikpe Justice Akpan, Yawo M. Kobara, Josiah Owolabi

и другие.

International Transactions in Operational Research, Год журнала: 2024, Номер unknown

Опубликована: Июль 31, 2024

Abstract Artificial intelligence (AI) as a disruptive technology is not new. However, its recent evolution, engineered by technological transformation, big data analytics, and quantum computing, produces conversational generative AI (CGAI/GenAI) human‐like chatbots that disrupt conventional operations methods in different fields. This study investigates the scientific landscape of CGAI human–chatbot interaction/collaboration evaluates use cases, benefits, challenges, policy implications for multidisciplinary education allied industry operations. The publications trend showed just 4% ( n = 75) occurred during 2006–2018, while 2019–2023 experienced astronomical growth 1763 or 96%). prominent cases (e.g., ChatGPT) teaching, learning, research activities computer science (multidisciplinary AI; 32%), medical/healthcare (17%), engineering (7%), business fields (6%). intellectual structure shows strong collaboration among eminent sources business, information systems, other areas. thematic highlights including improved user experience human–computer interaction, programs/code generation, systems creation. Widespread usefulness teachers, researchers, learners includes syllabi/course content testing aids, academic writing. concerns about abuse misuse (plagiarism, integrity, privacy violations) issues misinformation, danger self‐diagnoses, patient applications are prominent. Formulating strategies policies to address potential challenges teaching/learning practice priorities. Developing discipline‐based automatic detection GenAI contents check proposed. In operational/operations areas, proper CGAI/GenAI integration with modeling decision support requires further studies.

Язык: Английский

Процитировано

23