Linking consumer attitude with purchasing behavior via interpersonal influences: the role of corporate social responsibility DOI
Sikandar Ali Qalati, Faiza Siddiqui, Yusheng Kong

и другие.

Journal of Contemporary Marketing Science, Год журнала: 2024, Номер 7(2), С. 184 - 199

Опубликована: Апрель 2, 2024

Purpose Consumer purchasing behavior (CPB) plays a crucial role within the hospitality sector, specifically in restaurants situated China, as it directly impacts performance and profitability of businesses. In this context, there is need to assess factors influencing CPB. Therefore, research seeks inspect influence consumer attitudes (CA) on interpersonal influences (II) Additionally, explore mediation II moderation corporate social responsibility (CSR). Design/methodology/approach This study utilized cross-sectional data obtained through online surveys. To analyze data, structural equation modeling was employed. Findings The unveils substantial positive association between CA, It also found that partially mediates CA CPB association. Moreover, CSR identified moderator connection Practical implications are great significance for companies operating industry. They indicate cultivating favorable promoting II, while considering initiatives, can effectively augment overall behavior. As result, contribute achievement business success. Originality/value offers unique perspective driving behavior, shedding light how businesses enhance their specific setting.

Язык: Английский

Visual cues and consumer's booking intention in P2P accommodation: Exploring the role of social and emotional signals from hosts' profile photos DOI
Tianyu Han, Jian-Wu Bi, Zi‐Han Wei

и другие.

Tourism Management, Год журнала: 2024, Номер 102, С. 104884 - 104884

Опубликована: Янв. 11, 2024

Язык: Английский

Процитировано

17
The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement DOI
Naeem Akhtar, Umar Iqbal Siddiqi,

Ritika Gugnani

и другие.

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103807 - 103807

Опубликована: Март 19, 2024

Язык: Английский

Процитировано

10
Discovering how digital attitudes, control, self-efficacy and social norms influence the digital behavior decision-making of leisure and recreation activities participants DOI
Tai‐Yi Yu, Chih‐Hsing Liu, Jeou‐Shyan Horng

и другие.

Current Psychology, Год журнала: 2025, Номер unknown

Опубликована: Янв. 2, 2025

Язык: Английский

Процитировано

2
The mediating effect of trust in meal-sharing platforms on individuals’ intention to experience local meals DOI
Yeliz DEMİR, Serkan Bertan

Journal of Foodservice Business Research, Год журнала: 2025, Номер unknown, С. 1 - 15

Опубликована: Янв. 7, 2025

Thanks to meal-sharing apps, tourists can experience meals in the homes of local people cities they visit. In addition, it is also seen that participate various cooking workshops or visit markets with them and buy food beverages. Therefore, meal sharing an important gastronomy experience. The aim examine mediating effect trust applications on individuals' intention within scope theory planned behavior by focusing offered economic practices. Questionnaires were collected from 397 Turkish participants. It was found participants mostly used economy for accommodation (Airbnb) transportation (Uber), but some applications, albeit different platforms. study attitudes toward digital platforms subjective norms are strongest factors taste meals. concluded factor has a partial role relationship between intention, attitude, norm, perceived behavioral control.

Язык: Английский

Процитировано

1
How self-gratification and social values shape revisit intention and customer loyalty of Airbnb customers DOI
Kayhan Tajeddini, Thilini Chathurika Gamage, Waseem Ul Hameed

и другие.

International Journal of Hospitality Management, Год журнала: 2021, Номер 100, С. 103093 - 103093

Опубликована: Окт. 28, 2021

Язык: Английский

Процитировано

48
Tourism promotion through vlog advertising and customer engagement behaviours of generation Z DOI
Amir Zaib Abbasi, Khalil Hussain,

Tooba Kaleem

и другие.

Current Issues in Tourism, Год журнала: 2022, Номер 26(22), С. 3651 - 3670

Опубликована: Ноя. 19, 2022

This study investigates the effectiveness of Vlogs as an advertising tool to promote tourism sector in Pakistan using Ducoffe’s Advertising Value Model and stimulus-organism-response (S-O-R) framework, its subsequent effect on customer engagement behaviours (CEBs). Data were collected from generation Z through both online offline medium, 230 students approached; 206 questionnaires usable for analysis. Partial least squares–structural equation modelling (PLS-SEM) was used model assessment. The results indicated that all relationships are supported: informativeness, entertainment, credibility irritation significantly influence value; adverting value influences attitude towards Vlog; finally, Vlog electronic word-of-mouth (eWOM), positive (PWOM), referral, destination visit intention. is first this domain measures importance shaping toward advertising, especially context Pakistan, a developing economy. theoretical practical implications findings, limitations suggestions future research directions also discussed.

Язык: Английский

Процитировано

39
The role emotions play in loyalty and WOM intention in a Smart Tourism Destination Management DOI Creative Commons

Sergio Nieves-Pavón,

Natalia López-Mosquera, Héctor V. Jiménez-Naranjo

и другие.

Cities, Год журнала: 2023, Номер 145, С. 104681 - 104681

Опубликована: Ноя. 30, 2023

This study applies an extension of the theory planned behaviour (TPB) by including moral regulation and negative positive emotions to determine attitudinal emotional factors that influence tourist loyalty word-of-mouth. Structural equation modeling was applied a sample 303 face-to-face interviews with tourists visiting smart tourism destination Cáceres, city has also been declared World Heritage site. The results indicate original components TPB, norms significantly impact intention recommend destination. Additionally, proportion variance explained shows improve explanatory power model. joint communication information in local campaigns through social networks offering memorable experiences is main strategy managers should follow order promote socially environmentally responsible attitudes, emotions, greater build it.

Язык: Английский

Процитировано

22
Beyond taste: examining sustainable value, perceived CSR and consumer behaviour in the restaurant industry DOI
Wanyu Mou, S. Mostafa Rasoolimanesh, Stephanie Hui-Wen Chuah

и другие.

Journal of Hospitality and Tourism Insights, Год журнала: 2024, Номер 7(2), С. 844 - 867

Опубликована: Фев. 5, 2024

Purpose As perceived corporate social responsibility (CSR) has become one of the long-term sustainable development strategies for many companies, this paper investigates interrelationships between values (SVs), CSR and customer behaviour in restaurant industry. Design/methodology/approach To gather data needed to meet study aims, we conducted an online survey patrons China, used partial least squares structural equation modelling (PLS-SEM) analyse proposed models test hypotheses. Findings The obtained findings confirm that three studied SV dimensions (equality, respect nature shared responsibility) have positive effects on CSR, which turn significantly affects word mouth (WOM). Moreover, mediates relationship SVs WOM but no impact revisit intention. Practical implications results practical managers Restaurant can prioritize their efforts based relative importance dimensions, is useful generating WOM. Originality/value Even though widely recognised, it insufficiently from perspective customers. This research not only addresses gap, also expands current understanding CSR.

Язык: Английский

Процитировано

9
Enhancing the Combined-TAM-TPB model with trust in the sharing economy context: A meta-analytic structural equation modeling approach DOI
Li Tang, Jiang Jiang

Journal of Cleaner Production, Год журнала: 2024, Номер 442, С. 141168 - 141168

Опубликована: Фев. 1, 2024

Язык: Английский

Процитировано

8
Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity DOI Creative Commons
Yunfeng Shang, Khalid Mehmood, Yaser Iftikhar

и другие.

Frontiers in Psychology, Год журнала: 2021, Номер 12

Опубликована: Ноя. 23, 2021

This study aimed to examine the impact of information publicity on intention tourists visit rural destinations in developing countries. Based theory planned behavior (TPB), we examined indirect effect via subjective norms and further investigated moderating social media disposition use. The used data from a time-lagged design with three waves which supported hypothesized model. findings revealed that has an influence through mediating norms. Moreover, strengthened relationship between Furthermore, use positively moderated visit. Besides core TPB constructs, added variables indeed exerted substantial tourists. contributed tourism-related literature practical implications were discussed.

Язык: Английский

Процитировано

38