Industrial Marketing Management, Год журнала: 2023, Номер 113, С. 180 - 201
Опубликована: Июнь 19, 2023
Язык: Английский
Journal of Hospitality and Tourism Management, Год журнала: 2023, Номер 58, С. 96 - 114
Опубликована: Дек. 19, 2023
Язык: Английский
Процитировано
34
Journal of Global Marketing, Год журнала: 2023, Номер 36(4), С. 268 - 283
Опубликована: Фев. 6, 2023
With the rise of internet, online brand communities have gained popularity among users. However, continue to face difficulties in engagement and usage despite advantages it offers. This study examines dark side communities. A total 316 responses from community members were collected examine proposed hypotheses based on Technology–Personal–Environment (TPE) framework. The also moderating effect culture (individualism uncertainty avoidance). findings suggest that perceived compatibility, inertia social influence impact users' disengagement intention toward Also, individualism avoidance moderated association between complexity intention. contributes brand-based literature suggests marketers how reduce customer
Язык: Английский
Процитировано
25
Journal of Hospitality Marketing & Management, Год журнала: 2023, Номер 32(6), С. 818 - 842
Опубликована: Май 16, 2023
This study is dedicated to m-commerce and examines the key factors determining loyalty online food delivery (OFD) services in Indonesia, Taiwan, New Zealand, as these countries have faced varying degrees of pandemic severity. The data analysis using Partial Least Square Structural Equation Modeling (PLS-SEM) shows that quality both e-service, satisfaction, perceived value, trust are significant predictors all countries. Food drives consumer loyalty, contentment, value Indonesia but e-service main determinant Zealand. These differences can be attributed status quo OFD service market three pre-Covid, cultural factors, severity, access other distribution channels. Best practice recommendations for marketing managers associated with presented.
Язык: Английский
Процитировано
23
Information Systems and e-Business Management, Год журнала: 2023, Номер unknown
Опубликована: Март 17, 2023
Язык: Английский
Процитировано
22
Psychology and Marketing, Год журнала: 2024, Номер 41(8), С. 1769 - 1791
Опубликована: Май 8, 2024
Abstract The study explores the reasons that drive and hinder consumers' willingness to migrate metaverse. To determine them, a mixed‐methods approach is used: phase 1 (qualitative) involves conceptual development of model based on in‐depth consumer interviews, in 2, empirically tested via structural equation modeling. Results show social presence crucial enabler, while realistic symbolic threats are significant inhibitors migrate. Preusage cognitive dissonance significantly mediates relationships between escapism, pressure, threat, Specifically, mediating influence empowerment higher for individuals with low metaverse anxiety. artificial neural network technique indicate most antecedent migrate, results fuzzy‐set qualitative comparative analysis highlight six distinct configurations high This enriches behavioral reasoning theory by examining interplay influencing Further, it contributes intergroup threat investigating potential link threats.
Язык: Английский
Процитировано
14
Journal of Destination Marketing & Management, Год журнала: 2024, Номер 32, С. 100877 - 100877
Опубликована: Март 7, 2024
Язык: Английский
Процитировано
11
Cogent Business & Management, Год журнала: 2024, Номер 11(1)
Опубликована: Фев. 20, 2024
In a post-pandemic era, digitalization is embedded in all service sectors, including the food industries. Today's restaurant industry faces increased competition and need to adapt changing consumer preferences for competitive pricing, convenience, reliable delivery. this study, we explore factors that shape continued purchase intention of local via online delivery (OFD) services. Two hundred valid responses were acquired from Malaysian customers with experience ordering through OFD Data analysis SmartPLS revealed perceived ease use was only insignificant predictor, while health aspects, quality, price value significantly influenced customer intention. Notably, emerged as most dominant determinant Gender moderates effects quality on continuance The framework provides more robust explanation females, being their primary focus, males prioritize values. These findings offer valuable insights restaurants providers striving remain epoch.
Язык: Английский
Процитировано
9
Marketing Intelligence & Planning, Год журнала: 2025, Номер unknown
Опубликована: Янв. 30, 2025
Purpose The aim of this study is to perform a systematic literature review on retail agglomeration and present an agenda future research in domain. Design/methodology/approach To synthesize evaluate the literature, adopts structured approach. Additionally, employs Theory-Context-Characteristics-Methodology (TCCM) framework directions Findings This proposes conceptual showing relationships between antecedents, mediators consequences reported literature. Lexicometric analysis shows that key themes are store selection performance, location strategy format, customer perceptions, behavior expectations. Research limitations/implications Specific criteria used for inclusion limits articles considered current review. Also, only those published English were considered. Practical implications Based proposed model, presents strategies enhance performance agglomeration. Originality/value has systematically synthesized explore its development over time which provides comprehensive understanding
Язык: Английский
Процитировано
1
Information Technology & Tourism, Год журнала: 2025, Номер unknown
Опубликована: Фев. 4, 2025
Язык: Английский
Процитировано
1
Technovation, Год журнала: 2022, Номер 117, С. 102606 - 102606
Опубликована: Июль 30, 2022
Increasing food waste is a major threat to sustainability and security. Recognizing the issue, United Nations Sustainable Development Goal (SDG) 12 mandates reducing global by 50 percent 2030. This situation has also given impetus academic research on consumer in both household out-of-home settings. However, delivery apps (FDAs) remain under-researched from this perspective. serious gap because operating under business model that inherently facilitates over-ordering, FDAs can be source of waste. Understanding demand-side factors drive consumers order more than required satiate their hunger useful mitigating such wasteful indulgences. Noting this, we extend seminal theory planned behavior (TPB) propose direct intervening mechanisms better explicate why indulge 'shopping routine' ordering required. We analyzed data 487 FDA users test proposed hypotheses. Our results reveal positive associations (a) attitude subjective norms with usage intentions (b) trust, intentions, leftover reuse routine shopping routine. In addition, moderators—i.e., willingness pay for eco-friendly packaging number years usage—do, fact, moderate These findings help marketers policymakers devise appropriate strategies promote pro-environmental green behaviors among without harming commercial interests sector.
Язык: Английский
Процитировано
36