A systematic literature review on network marketing: What do we know and where should we be heading? DOI
Ishani Patharia, Charles Jebarajakirthy,

Moumita Acharyya

et al.

Industrial Marketing Management, Journal Year: 2023, Volume and Issue: 113, P. 180 - 201

Published: June 19, 2023

Language: Английский

Value co-creation research in tourism and hospitality management: A systematic literature review DOI
Surej P. John, Sivakumari Supramaniam

Journal of Hospitality and Tourism Management, Journal Year: 2023, Volume and Issue: 58, P. 96 - 114

Published: Dec. 19, 2023

Language: Английский

Citations

34

Disengagement toward brand-based online communities: The role of culture DOI
Aman Kumar, Amit Shankar

Journal of Global Marketing, Journal Year: 2023, Volume and Issue: 36(4), P. 268 - 283

Published: Feb. 6, 2023

With the rise of internet, online brand communities have gained popularity among users. However, continue to face difficulties in engagement and usage despite advantages it offers. This study examines dark side communities. A total 316 responses from community members were collected examine proposed hypotheses based on Technology–Personal–Environment (TPE) framework. The also moderating effect culture (individualism uncertainty avoidance). findings suggest that perceived compatibility, inertia social influence impact users' disengagement intention toward Also, individualism avoidance moderated association between complexity intention. contributes brand-based literature suggests marketers how reduce customer

Language: Английский

Citations

25

Determinants of customer loyalty to online food service delivery: evidence from Indonesia, Taiwan, and New Zealand DOI Creative Commons
Meike Rombach, Ani Kartikasari, David Dean

et al.

Journal of Hospitality Marketing & Management, Journal Year: 2023, Volume and Issue: 32(6), P. 818 - 842

Published: May 16, 2023

This study is dedicated to m-commerce and examines the key factors determining loyalty online food delivery (OFD) services in Indonesia, Taiwan, New Zealand, as these countries have faced varying degrees of pandemic severity. The data analysis using Partial Least Square Structural Equation Modeling (PLS-SEM) shows that quality both e-service, satisfaction, perceived value, trust are significant predictors all countries. Food drives consumer loyalty, contentment, value Indonesia but e-service main determinant Zealand. These differences can be attributed status quo OFD service market three pre-Covid, cultural factors, severity, access other distribution channels. Best practice recommendations for marketing managers associated with presented.

Language: Английский

Citations

23

Understanding dark side of online community engagement: an innovation resistance theory perspective DOI Open Access
Aman Kumar, Amit Shankar, Aviral Kumar Tiwari

et al.

Information Systems and e-Business Management, Journal Year: 2023, Volume and Issue: unknown

Published: March 17, 2023

Language: Английский

Citations

22

The bold decision to go “all in”: Understanding the reasons behind consumers' willingness to migrate to the metaverse DOI
Aman Kumar, Amit Shankar

Psychology and Marketing, Journal Year: 2024, Volume and Issue: 41(8), P. 1769 - 1791

Published: May 8, 2024

Abstract The study explores the reasons that drive and hinder consumers' willingness to migrate metaverse. To determine them, a mixed‐methods approach is used: phase 1 (qualitative) involves conceptual development of model based on in‐depth consumer interviews, in 2, empirically tested via structural equation modeling. Results show social presence crucial enabler, while realistic symbolic threats are significant inhibitors migrate. Preusage cognitive dissonance significantly mediates relationships between escapism, pressure, threat, Specifically, mediating influence empowerment higher for individuals with low metaverse anxiety. artificial neural network technique indicate most antecedent migrate, results fuzzy‐set qualitative comparative analysis highlight six distinct configurations high This enriches behavioral reasoning theory by examining interplay influencing Further, it contributes intergroup threat investigating potential link threats.

Language: Английский

Citations

14

Consumers' concerns and the role of blockchain technology in mobile food delivery applications DOI
Khuram Shahzad, Qingyu Zhang,

Abaid Ullah Zafar

et al.

Journal of Destination Marketing & Management, Journal Year: 2024, Volume and Issue: 32, P. 100877 - 100877

Published: March 7, 2024

Language: Английский

Citations

11

Factors influencing consumers’ continuance purchase intention of local food via online food delivery services: the moderating role of gender DOI Creative Commons
Siew Chein Teo, Tze Wei Liew,

Hong Yik Lim

et al.

Cogent Business & Management, Journal Year: 2024, Volume and Issue: 11(1)

Published: Feb. 20, 2024

In a post-pandemic era, digitalization is embedded in all service sectors, including the food industries. Today's restaurant industry faces increased competition and need to adapt changing consumer preferences for competitive pricing, convenience, reliable delivery. this study, we explore factors that shape continued purchase intention of local via online delivery (OFD) services. Two hundred valid responses were acquired from Malaysian customers with experience ordering through OFD Data analysis SmartPLS revealed perceived ease use was only insignificant predictor, while health aspects, quality, price value significantly influenced customer intention. Notably, emerged as most dominant determinant Gender moderates effects quality on continuance The framework provides more robust explanation females, being their primary focus, males prioritize values. These findings offer valuable insights restaurants providers striving remain epoch.

Language: Английский

Citations

9

Systematic literature review on retail agglomeration marketing DOI

K. Manjunath,

Shatha Habeeb, Priya Solomon

et al.

Marketing Intelligence & Planning, Journal Year: 2025, Volume and Issue: unknown

Published: Jan. 30, 2025

Purpose The aim of this study is to perform a systematic literature review on retail agglomeration and present an agenda future research in domain. Design/methodology/approach To synthesize evaluate the literature, adopts structured approach. Additionally, employs Theory-Context-Characteristics-Methodology (TCCM) framework directions Findings This proposes conceptual showing relationships between antecedents, mediators consequences reported literature. Lexicometric analysis shows that key themes are store selection performance, location strategy format, customer perceptions, behavior expectations. Research limitations/implications Specific criteria used for inclusion limits articles considered current review. Also, only those published English were considered. Practical implications Based proposed model, presents strategies enhance performance agglomeration. Originality/value has systematically synthesized explore its development over time which provides comprehensive understanding

Language: Английский

Citations

1

Examining the effects of values and risks on outdoor food delivery robot adoption using mixed methods: different stakeholders’ perspectives DOI
Boyu Lin, Woojin Lee, Rui Yang

et al.

Information Technology & Tourism, Journal Year: 2025, Volume and Issue: unknown

Published: Feb. 4, 2025

Language: Английский

Citations

1

Balancing food waste and sustainability goals in online food delivery: Towards a comprehensive conceptual framework DOI Creative Commons
Amit Shankar, Amandeep Dhir, Shalini Talwar

et al.

Technovation, Journal Year: 2022, Volume and Issue: 117, P. 102606 - 102606

Published: July 30, 2022

Increasing food waste is a major threat to sustainability and security. Recognizing the issue, United Nations Sustainable Development Goal (SDG) 12 mandates reducing global by 50 percent 2030. This situation has also given impetus academic research on consumer in both household out-of-home settings. However, delivery apps (FDAs) remain under-researched from this perspective. serious gap because operating under business model that inherently facilitates over-ordering, FDAs can be source of waste. Understanding demand-side factors drive consumers order more than required satiate their hunger useful mitigating such wasteful indulgences. Noting this, we extend seminal theory planned behavior (TPB) propose direct intervening mechanisms better explicate why indulge 'shopping routine' ordering required. We analyzed data 487 FDA users test proposed hypotheses. Our results reveal positive associations (a) attitude subjective norms with usage intentions (b) trust, intentions, leftover reuse routine shopping routine. In addition, moderators—i.e., willingness pay for eco-friendly packaging number years usage—do, fact, moderate These findings help marketers policymakers devise appropriate strategies promote pro-environmental green behaviors among without harming commercial interests sector.

Language: Английский

Citations

36