Ethical deployment of cognitive biases in marketing a framework for responsible influence DOI
Mohammad Shahidul Islam, Fariba Azizzadeh, Muhammad Ali

и другие.

Deleted Journal, Год журнала: 2024, Номер 3(2), С. 1363 - 1363

Опубликована: Июль 22, 2024

This paper examines the intersection of cognitive biases and ethical marketing practices, highlighting how psychological principles can influence consumer behavior within boundaries. Cognitive such as scarcity bias, authority halo effect, confirmation bias significantly shape perceptions decisions. However, their application in raises complex concerns, particularly regarding autonomy potential for manipulation. study proposes a conceptual framework that integrates guidelines with strategies utilize biases. Through comprehensive literature review theoretical analysis, this outlines implications these marketing, develops set guidelines, discusses broader impacts on trust brand integrity. The findings give marketers practical insights ethically harnessing biases, ensuring practices drive business success maintain respect loyalty.

Язык: Английский

Eliciting the Nexus Between Hotel Service Attributes and Customer Advocacy: Moderating Effect of Brand Resonance DOI
Muhammad Haroon Shoukat, Kareem M. Selem, Hossein Olya

и другие.

Journal of Quality Assurance in Hospitality & Tourism, Год журнала: 2025, Номер unknown, С. 1 - 26

Опубликована: Янв. 24, 2025

Язык: Английский

Процитировано

1

Influences of atmospherics on customer satisfaction and behavioural intentions in the restaurant industry: Evidence from an emerging economy DOI Creative Commons
Mananage Shanika Hansini Rathnasiri, Pawan Kumar, Bindu Aggarwal

и другие.

PLoS ONE, Год журнала: 2025, Номер 20(4), С. e0319948 - e0319948

Опубликована: Апрель 4, 2025

The emergence of the food service industry is among most promising sectors that open many great opportunities for its development. Restaurants are also a part world’s economy. This reflected in increasing demand high-quality, upscale dining experiences. restaurant well-positioned future growth. However, few researchers have explored impact attributes on overall customer satisfaction and behavioural intentions context fine restaurants. study investigates how influence an emerging economy such as India. To explore this relationship, we adopted Stimulus-Organism-Response (SOR) theory proposed by Mehrabian Russell (1974) [1]. results show can lead to higher rates, benefiting industry. Restaurant play essential role creating positive experience. help provide thoughtful service, assisting with menu items, remembering customers’ names, or providing helpful suggestions, which customers they valued.

Язык: Английский

Процитировано

1

Gaps between customer compatibility and usage intentions: The moderation function of subjective norms towards chatbot-powered hotel apps DOI
Mohammad Shahidul Islam, Chai Ching Tan, Rupa Sinha

и другие.

International Journal of Hospitality Management, Год журнала: 2024, Номер 123, С. 103910 - 103910

Опубликована: Сен. 6, 2024

Язык: Английский

Процитировано

9

Towards achieving university sustainability! Linking social responsibility with knowledge sharing in Saudi universities DOI
Afroze Nazneen, Islam Elgammal, Zubair Rashid Khan

и другие.

Journal of Cleaner Production, Год журнала: 2023, Номер 428, С. 139288 - 139288

Опубликована: Окт. 24, 2023

Язык: Английский

Процитировано

16

From workplace to home: consequences of supervisor bullying in the hospitality setting DOI
Kareem M. Selem, Muhammad Haroon Shoukat, Ali Elsayed Shehata

и другие.

Evidence-based HRM a Global Forum for Empirical Scholarship, Год журнала: 2024, Номер unknown

Опубликована: Янв. 29, 2024

Purpose This paper highlights the effects of supervisor bullying (SBL) on work–family conflict (WFC), employee voice behavior (EVB), working compulsively (WCO) and excessively (WEX), as well WFC, EVB WEX employees' sleeping problems. Design/methodology/approach Data were gathered from 473 five-star hotel employees, their responses analyzed using AMOS v.23. Findings SBL significantly lowers while increasing WFC. increases WCO levels, which may be considered a short-term positive outcome SBL. Originality/value will help improve understanding reactions to an emotionally charged workplace occurrence.

Язык: Английский

Процитировано

6

The dark side of co-worker friendship in the restaurant context: roles of gender and promotion focus DOI Creative Commons
Muhammad Haroon Shoukat, Kareem M. Selem, Mukaram Ali Khan

и другие.

European Journal of Management and Business Economics, Год журнала: 2024, Номер unknown

Опубликована: Май 7, 2024

Purpose This paper investigates the focal role of close co-worker friendship in reducing incivility. Furthermore, this examines negative workplace gossip as a mediator and gender promotion focus moderators. Design/methodology/approach Using time-lagged approach, 553 full-service restaurant front-line co-workers Greater Cairo responded. Further, data were analyzed using SmartPLS v.4. Findings Promotion weakened co-workers’ friendships, causing them to speak negatively about each other with co-workers. Multi-group analysis showed that males more likely spread their thus subjected incivility-related behaviors by Originality/value is an early attempt explore context. adds affective events theory (AET) limited understanding explaining predicting

Язык: Английский

Процитировано

6

Potential effects of customer-brand identification and self-representation on Aliexpress advocacy: a comparative study DOI
Safdar Hussain, Muhammad Haroon Shoukat, Islam Elgammal

и другие.

Global Knowledge Memory and Communication, Год журнала: 2024, Номер unknown

Опубликована: Янв. 2, 2024

Purpose Drawing on social identity theory (SIT), the current research highlights sequential mediation effects of customer interaction, functional value and hedonic in linking customer-brand identification self-representation with online brand advocacy (OBA). Design/methodology/approach Data were gathered from 483 Egyptian 595 non-Egyptian Aliexpress shopping platform customers, then analyzed using SmartPLS 4. Findings The multigroup analysis findings revealed that interaction functional/hedonic values sequentially mediated linkages self-presentation OBA for user groups. Originality/value novelty this study is it tested validated service scale, allowing reflection interactive nature between customers. SIT also lends credence to idea mediates effect Aliexpress’s OBA, potentially shedding new light understudied dimension a theoretical framework.

Язык: Английский

Процитировано

3

Decoding tourist experiences in the digital age: An introductory guide to conducting interviews in smart tourism research DOI Creative Commons
Mohammad Shahidul Islam

Smart Tourism, Год журнала: 2024, Номер 4(2), С. 2533 - 2533

Опубликована: Фев. 17, 2024

<p>This paper introduces a comprehensive interview guide aimed at enhancing smart tourism research. It discusses the integration of digital technology in tourism, highlighting importance understanding tourists’ experiences this evolving landscape. By focusing on qualitative research through interviews, study delves into perceptions, attitudes, and behaviors toward tourism. underscores necessity flexible thorough for capturing complexities transformation industry, providing valuable insights improving experiences. This contributes to academic discourse offering systematic approach exploring technology’s impact suggesting future directions enrich field further.</p>

Язык: Английский

Процитировано

3

Customers’ acceptance of AI-powered robot chefs in casual dining restaurants DOI
M. Omar Parvez, Md Sazzad Hossain, Mohammad Shahidul Islam

и другие.

Journal of Hospitality and Tourism Insights, Год журнала: 2024, Номер unknown

Опубликована: Дек. 23, 2024

Purpose This study examines the complex realm of customers’ acceptance AI-powered robot chefs. It aims to enhance understanding motivational factors that influence their robots for food preparation in casual-dining restaurants. Design/methodology/approach research was conducted using a comprehensive approach. Data were collected from 520 participants at casual dining restaurants Florida, USA. After rigorous data cleaning, 489 valid responses obtained. The employed partial least squares structural equation modeling (PLS-SEM) utilizing SmartPLS Ver. 4.0 examine both measurement and proposed model, ensuring thorough robust investigation. Findings results show factors, such as functionality hedonic cognitive innovativeness, positively knowledge attitude toward accepting robotic chefs Social motivation negatively impacts knowledge, but on other hand, it affects attitudes. In addition, customer attitudes behavior Practical implications provides practical presence embodiment restaurant industry, intention accept is significant factor, this not only sheds light crucial aspect also actionable insights industry professionals researchers. Originality/value Based existing hospitality literature, one first address issue. presents antecedents motivated based addressed chef

Язык: Английский

Процитировано

3

Utilization of Video Reflexive Ethnography in Hospitality and Tourism Research DOI
Shahidul M. Islam

Journal of Quality Assurance in Hospitality & Tourism, Год журнала: 2024, Номер unknown, С. 1 - 34

Опубликована: Март 25, 2024

This scholarly article investigates the application of Video Reflexive Ethnography (VRE) in hospitality and tourism research. VRE, an innovative approach, employs ethnographic video recordings to facilitate in-depth participant discussions dissect complex social interactions. The research underscores VRE's capability reveal intricate dynamics, thus significantly enhancing service quality customer experience these sectors. study acknowledges that while VRE has proven effective healthcare education, its integration into represents emerging field inquiry. paper advocates provides a more comprehensive knowledge interpersonal interactions, contributing improved heightened consumer satisfaction. It explores theoretical underpinnings integrating insights from anthropology, sociology, communication studies. interdisciplinary approach enables demonstrate potential offer deeper delivery, experiences, employee performance. Additionally, addresses practical challenges ethical considerations associated with practice, emphasizing transformative reshaping is pivotal contribution methodological innovation said fields, suggesting adeptly captures nuanced subtleties fostering industry advancement excellence.

Язык: Английский

Процитировано

2