Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy

International Journal of Information Management, Год журнала: 2023, Номер 71, С. 102642 - 102642

Опубликована: Март 11, 2023

Transformative artificially intelligent tools, such as ChatGPT, designed to generate sophisticated text indistinguishable from that produced by a human, are applicable across wide range of contexts. The technology presents opportunities well as, often ethical and legal, challenges, has the potential for both positive negative impacts organisations, society, individuals. Offering multi-disciplinary insight into some these, this article brings together 43 contributions experts in fields computer science, marketing, information systems, education, policy, hospitality tourism, management, publishing, nursing. contributors acknowledge ChatGPT's capabilities enhance productivity suggest it is likely offer significant gains banking, industries, business activities, management marketing. Nevertheless, they also consider its limitations, disruptions practices, threats privacy security, consequences biases, misuse, misinformation. However, opinion split on whether use should be restricted or legislated. Drawing these contributions, identifies questions requiring further research three thematic areas: knowledge, transparency, ethics; digital transformation organisations societies; teaching, learning, scholarly research. avenues include: identifying skills, resources, needed handle generative AI; examining biases AI attributable training datasets processes; exploring societal contexts best suited implementation; determining optimal combinations human various tasks; ways assess accuracy uncovering legal issues using different

Язык: Английский

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Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Psychology and Marketing, Год журнала: 2022, Номер 40(4), С. 750 - 776

Опубликована: Дек. 16, 2022

Abstract The initial hype and fanfare from the Meta Platforms view of how metaverse could be brought to life has evolved into an ongoing discussion not only metaverse's impact on users organizations but also societal cultural implications widespread usage. potential consumer interaction with brands within engendered significant debate marketing‐focused discourse key challenges transformative opportunities for marketers. Drawing insights expert contributors, this study examines marketing hypothetical adoption metaverse. We identify new research directions propose a framework offering valuable contributions academia, practice, policy makers. Our future agenda culminates in checklist researchers which clarifies can beneficial digital advertising, branding, services, value creation, wellbeing.

Язык: Английский

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Metaverse as a disruptive technology revolutionising tourism management and marketing

Tourism Management, Год журнала: 2023, Номер 97, С. 104724 - 104724

Опубликована: Янв. 17, 2023

Metaverse is the next disruptive technology that will impact society in coming decades, by enabling immersive experiences both virtual and physical environments. Although still conceptual, converges digital universe, allowing users to seamlessly traverse between them. Digital immersion offers opportunities for people travel time, supporting experience virtually ancient encounters, space explorations or dangerous natural phenomena, such as volcano eruptions. Users can explore environments working, learning, transacting, exploring interests socialising with others. This already evident gaming ecosystems, where gamers effectively interact metaverse. experimental, expected revolutionize tourism management marketing. It empowers destination awareness, positioning branding, well coordination management, through twins. provides support trip planning, interaction engagement, transforming consumer behaviour. Visiting engaging destinations motivate real travel, rather than replace it. paper a vision of how transform Drawing on systematic review scholarly works, articles from media industry reports, this study defines conceptualizes ecosystem travel. explores foundations disruptions brings organisations identifies building blocks tourism. The outlines research directions so take full advantage capabilities emerging identify challenges future.

Язык: Английский

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Marketing in the Metaverse: Conceptual understanding, framework, and research agenda

Journal of Business Research, Год журнала: 2022, Номер 155, С. 113420 - 113420

Опубликована: Ноя. 18, 2022

Язык: Английский

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Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

Journal of Computer Information Systems, Год журнала: 2023, Номер 63(3), С. 735 - 765

Опубликована: Фев. 3, 2023

The term metaverse is described as the next iteration of Internet. Metaverse a virtual platform that uses extended reality technologies, i.e. augmented reality, mixed 3D graphics, and other emerging technologies to allow real-time interactions experiences in ways are not possible physical world. Companies have begun notice impact how it may help maximize profits. purpose this paper offer perspectives on several important areas, marketing, tourism, manufacturing, operations management, education, retailing industry, banking services, healthcare, human resource management likely be impacted by adoption use metaverse. Each includes an overview, opportunities, challenges, potential research agenda.

Язык: Английский

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The metaverse in education: Definition, framework, features, potential applications, challenges, and future research topics

Frontiers in Psychology, Год журнала: 2022, Номер 13

Опубликована: Окт. 11, 2022

The declaration of the COVID-19 pandemic forced humanity to rethink how we teach and learn. metaverse, a 3D digital space mixed with real world virtual world, has been heralded as trend future education great potential. However, an emerging item, rarely did existing study discuss metaverse from perspective education. In this paper, first introduce visions including its origin, definitions, shared features. Then, in is clearly defined, detailed framework proposed, along in-depth discussions addition, four potential applications are described reasons cases: blended learning, language competence-based education, inclusive Moreover, challenges for educational purposes also presented. Finally, range research topics related proposed studies. We hope that, via researchers both computer science technology backgrounds could have clear vision provide stepping stone expect more interested topic can commence their studies inspired by paper.

Язык: Английский

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Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing

International Journal of Contemporary Hospitality Management, Год журнала: 2022, Номер 35(2), С. 701 - 716

Опубликована: Сен. 22, 2022

Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality customers organizations facilitate co-creation of transformational experiences values. This paper aims to explore opportunities challenges that introduces for tourism management marketing as part customer experience value process. also discusses advent development can potentially transform co-creation. Design/methodology/approach A comprehensive literature review was undertaken conceptual developments on best practice examples from around world. Findings not only opens many exciting but poses some great challenges. Hospitality need use strategically customize co-create hybrid experiences, allowing consumers engage with them other before, during after their visit. range research emerge adoption operationalization Metaverse. Research limitations/implications critically analyzes early applications in well promotes future solutions marketing. The model this study help different stakeholders better understand flow, logic potential industry. Originality/value defines conceptualizes Besides putting forward a agenda further exploiting full both organizations, elucidates impacts management, rooted previous technology-enhanced experience.

Язык: Английский

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The Potential of Generative Artificial Intelligence Across Disciplines: Perspectives and Future Directions

Journal of Computer Information Systems, Год журнала: 2023, Номер unknown, С. 1 - 32

Опубликована: Окт. 5, 2023

ABSTRACTIn a short span of time since its introduction, generative artificial intelligence (AI) has garnered much interest at both personal and organizational levels. This is because potential to cause drastic widespread shifts in many aspects life that are comparable those the Internet smartphones. More specifically, AI utilizes machine learning, neural networks, other techniques generate new content (e.g. text, images, music) by analyzing patterns information from training data. enabled have wide range applications, creating personalized improving business operations. Despite benefits, there also significant concerns about negative implications AI. In view this, current article brings together experts variety fields expound provide multi-disciplinary insights on opportunities, challenges, research agendas specific industries (i.e. marketing, healthcare, human resource, education, banking, retailing, workplace, manufacturing, sustainable IT management).KEYWORDS: Generative intelligencemachine learninglarge language modelChatGPTBard Disclosure statementNo conflict was reported author(s).

Язык: Английский

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“Extending the Technology Acceptance Model (TAM) to Predict University Students’ Intentions to Use Metaverse-Based Learning Platforms”

Education and Information Technologies, Год журнала: 2023, Номер 28(11), С. 15381 - 15413

Опубликована: Апрель 28, 2023

Metaverse, which combines a number of information technologies, is the Internet future. A media for immersive learning, metaverse could set future educational trends and lead to significant reform in education. Although has potential improve effectiveness online learning experiences, metaverse-based implementations are still their infancy. Additionally, what factors impact higher education students' adoption remains unclear. Consequently, aim this study explore main that affect behavioral intentions adopt technology This proposed an extended Technology Acceptance Model (TAM) achieve aim. The novelty resides its conceptual model, incorporates both technological, personal, inhibiting/enabling factors. empirical data were collected via questionnaires from 574 students private public universities Jordan. Based on PLS-SEM analysis, identifies perceived usefulness, personal innovativeness IT, enjoyment as key enablers metaverse. cyber risk found inhibitor intentions. Surprisingly, effect ease use be insignificant. Furthermore, it self-efficacy, innovativeness, determinants usefulness use. While findings contribute extension TAM practical value these since they will help authorities understand each factor's role enable them plan strategies.

Язык: Английский

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Social interactions in the metaverse: Framework, initial evidence, and research roadmap

Journal of the Academy of Marketing Science, Год журнала: 2022, Номер 51(4), С. 889 - 913

Опубликована: Дек. 7, 2022

Abstract Real-time multisensory social interactions (RMSIs) between people are at the center of metaverse, a new computer-mediated environment consisting virtual “worlds” in which act and communicate with each other real-time via avatars. This research investigates whether RMSIs when accessed through virtual-reality headsets, can generate more value for interactants terms interaction outcomes (interaction performance, evaluation, emotional responses) than those on two-dimensional (2D) internet (e.g., Zoom meetings). We combine theoretical logic extensive field-experimental probes (which support value-creation potential but contradict its general superiority) to develop refine framework how metaverse versus 2D affect interactants’ intermediate conditions. The refined serves as foundation roadmap we highlight critical roles specific mediating moderating forces along interactional formats future investigations also name key business areas societal challenges that deserve scholarly attention.

Язык: Английский

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