Brand hate: a systematic literature review and future perspectives

Management Review Quarterly, Год журнала: 2024, Номер unknown

Опубликована: Янв. 22, 2024

Язык: Английский

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The role of brand gratitude in consumer relationships with cool brands

Journal of Product & Brand Management, Год журнала: 2023, Номер 33(4), С. 419 - 435

Опубликована: Окт. 26, 2023

Purpose This study aims to explore and extend the consumer–brand relationship literature by integrating relatively new construct of brand coolness with a growing body work on gratitude. Specifically, gratitude is explored alongside emotional attachment as an additional mechanism affecting between cool brands loyalty outcome repurchase intention. Consumption context examined boundary condition effect Design/methodology/approach Data was collected from online survey Qualtrics panel 356 US consumers. A moderated mediation model used explain effects intention via in moderating presence consumption context. Findings Brand significantly increases Furthermore, are established parallel mediators intention, exhibiting stronger mediated effect. The impact social visibility, publicly consumed stimulating greater than their privately counterparts. Originality/value shown influence independent exerted consumers’ attachment. Cognitive appraisal theory distinguish other studied relationships. establish visibility

Язык: Английский

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The Resilient Brand Management Framework as a Responsive Business Strategy in the Industry 4.0 Era

Advances in social networking and online communities book series, Год журнала: 2024, Номер unknown, С. 113 - 130

Опубликована: Апрель 5, 2024

The analysis suggests that the application of sustainability concept underpinning framework resilient branding (FRB) has a significant impact on business in contemporary markets, which is supported by authors' prior narrative, examination, and systematic reflections. study's practical to combine sustainable marketing improve performance with psychological capital theory, emphasizes fostering optimism personality where system dynamic model for sigmoid action resilience brand equity Heise used better results. Future research should consider suggested theories as worthwhile topics.

Язык: Английский

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The phenomenon of brand hate: a systematic literature review

The Journal of Marketing Theory and Practice, Год журнала: 2024, Номер unknown, С. 1 - 28

Опубликована: Июль 25, 2024

Research on the positive emotions that consumers develop toward brands is well-established in marketing literature. Studies negative consumer have been relatively new but growing. In this paper, we report findings from a systematic literature review one of these emotions, brand hate. We identify antecedents and possible consequences hate, comment strands come to define hate date, methodologies used examine relationships. offer conceptual model views as mediational influence outcomes. theoretical foundations' researchers anchors their studies promising questions for future research issues.

Язык: Английский

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Two decades of mobile payment research: A systematic review using the TCCM approach

International Journal of Consumer Studies, Год журнала: 2023, Номер 48(1)

Опубликована: Дек. 1, 2023

Abstract Researchers have increasingly explored various aspects of mobile payment in the past two decades, including different systems (MPS), stakeholders, and related research contexts. However, existing literature reviews are limited to user adoption, overlooking importance understanding other key such as retailers MPS providers, post‐adoption behaviors. To address this gap, comprehensive review examines exhaustive 310 studies using theory‐context‐characteristics‐methods framework, providing insights into all stakeholders contexts studied. The findings highlight need for further areas peer‐to‐peer payment, adoption lower‐income countries, discontinuance behavior, socioeconomic impact, consumer privacy issues. Additionally, study suggests expanding scope include emerging options like buy now pay later facial recognition system (FRPS). This contributes valuable proposes future directions studies.

Язык: Английский

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How consumers define brand relationships: a prototype analysis

Journal of Product & Brand Management, Год журнала: 2023, Номер 33(1), С. 43 - 56

Опубликована: Окт. 11, 2023

Purpose Understanding consumer brand relationships from the perspective of has been a research topic for years. Despite this, there are still various ways in which construct is interpreted. This paper aims to identify most typical interpretation by consumers. Design/methodology/approach A four-study prototype analysis was conducted, bottom-up approach applied lay people’s conceptualization relationships. Findings The generates comprehensive list features that provide nuanced understanding concept. characteristics relationship according consumers quality, bond, value and joy. Comparing this with existing literature shows may be gap between theory practice regarding concept relationship. Originality/value prototypical aspects play role consumers' common construct. provides an opportunity assess validity conceptualizations Knowing relevant consumers’ allows brands make adjustments as needed improve at establishing maintaining

Язык: Английский

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Guest editorial: 30 years of brand relationship research

Journal of Product & Brand Management, Год журнала: 2024, Номер 33(4), С. 413 - 418

Опубликована: Июль 29, 2024

Язык: Английский

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Sustainable Consumption and Branding for Gen Z: How Brand Dimensions Influence Consumer Behavior and Adoption of Newly Launched Technological Products

Sustainability, Год журнала: 2025, Номер 17(9), С. 4124 - 4124

Опубликована: Май 2, 2025

Generation Z is emerging as a powerful force in shaping global consumer behavior, particularly the market of digital and technological products. This study examines how specific branding dimensions, such online brand experience, engagement, image, trust, loyalty, awareness, behavioral intention, knowledge, influence Gen Z’s purchase emphasizing sustainable consumption. Sustainable consumption, this context, refers to preference for tech products that minimize environmental impact through eco-friendly design, energy efficiency, responsible sourcing. Using quantitative approach, cross-sectional research explores effects knowledge on purchasing newly launched align with sustainability. Data were collected from sample using combination convenience systematic sampling, multiple regression analysis identified most significant predictors intention. The results indicate loyalty play crucial roles, having greater while awareness also contribute. However, engagement intention have weaker effects. These findings suggest brands targeting should prioritize building strong, trustworthy, engaging presence highlighting their sustainability efforts, when consumers favorable interactions brand, perceive its image positively, trust it, feel loyal they are more likely consider offerings. enhances understanding behavior offers insights businesses seeking foster consumption by importance developing marketing strategies strengthen cultivate clearly communicate values, content, transparent messaging, eco-conscious branding, effectively among environmentally conscious digitally driven generation.

Язык: Английский

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Sincerity or incompetence? The double-edged sword effect of sadness expression in chatbots service failure

Journal of Retailing and Consumer Services, Год журнала: 2025, Номер 86, С. 104325 - 104325

Опубликована: Май 26, 2025

Язык: Английский

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When Texts Meet Emoji: A Multi-Stage Study of Tourism Brands

Journal of Travel Research, Год журнала: 2023, Номер 63(8), С. 2062 - 2077

Опубликована: Дек. 28, 2023

Are social media posts with emoji more engaging? Guided by the richness theory, this study explores relationship between visual (i.e., emoji) and textual content, how they collectively impact user engagement peer-to-peer accommodation brands. A three-stage sequential design using naturalist data, including text mining, frequent/rare itemset one-way ANOVA, was used. This revealed that combination of { Travel Tips Inspiration,[Formula: see text]} Interaction Motivation,[Formula: tended to result in an increased amount likes shares posts. By theoretically revealing empirically examining complex verbal enriches theoretical understanding tourism Practically, provides actionable guidelines for brands increase effectively visual-verbal content.

Язык: Английский

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