Practice theory approach to Gen Z’s sustainable clothing consumption in Finland

Young Consumers Insight and Ideas for Responsible Marketers, Год журнала: 2024, Номер 25(3), С. 289 - 307

Опубликована: Фев. 15, 2024

Purpose This paper aims to answer the questions of what clothing practices related sustainable fashion can be observed in young consumers' daily lives Finland’s capital region and prevents their further proliferation. Design/methodology/approach is qualitative research that draws from 22 semi-structured interviews with high school students area Finland. The data were analyzed use thematic analysis, a flexible method analysis allows for extraction categories both theoretical concepts data. Findings contributes studies people’s consumption practice theory approach, putting forward category following as an integrative practice. three-element model answering question challenges prevent shaping. advances this approach by identifying list context-specific dispersed incorporated into fashion. Practical implications study suggests practical ways improving based on findings empirical research. Sustainable require competences, knowledge skills school, institution working closely students, could help develop. Originality/value current sustainability youth culture findings, particular context country Northern Europe.

Язык: Английский

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Sustainable Production of Open-End Rotor Yarn for Denim with Maximum Utilization of Recycled Cotton Sourced from Pre-consumer Hard Waste

Textile & Leather Review, Год журнала: 2024, Номер 7, С. 831 - 853

Опубликована: Май 22, 2024

The textile industry is now focusing on sustainable approaches due to environmental concerns. study explores an innovative approach production utilizing recycled cotton sourced from hard waste. article examines the characteristics of rotor yarns (recycled) manufactured seven different percentages and virgin cotton, ranging 0% 100% cotton. investigates influence percentage yarn results indicate when in increases, irregularity (CVm%), hairiness (H), imperfections index (IPI/km) increase but strength elongation% decrease. focuses reducing issues denim by incorporating Statistical analysis (Pearson correlation) confirms significant correlations (relationship) between proportion characteristics. were tested air-jet weaving machine for found suitable commercial production. gives insights into manufacturing fibres, issues.

Язык: Английский

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Evolution of sustainable retailing and how it influences consumer behavior: a bibliometric review

The International Review of Retail Distribution and Consumer Research, Год журнала: 2024, Номер unknown, С. 1 - 31

Опубликована: Июль 26, 2024

Over the years, sustainability has garnered much attention owing to evidence of climate change, United Nations (UN) sustainable development goals, pandemics, and changing behavior millennials. Retailers are one largest consumers global natural human resources. They have joined bandwagon by pledging resources communicating same their target customers for better business positioning. This study aims analyze conceptual structure in context retail enterprises its role shaping consumer behavior. Therefore, it leverages bibliometric techniques elaborate on productivity impact existing body knowledge this area through performance analysis discover clusters science mapping. The data used were sourced querying Scopus database intersection terms related 'sustainability,' 'retail,' 'consumer behavior.' Subsequently, they processed illustrated using RStudio bibliometrix package R drive insights summaries, including tables, maps, networks. In addition highlighting temporal spatial trends dominant themes, suggests future research avenues retailing.

Язык: Английский

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The Sustainable Fashion Value Proposition of Companies Identifying with the Zero Waste Movement

Sustainability, Год журнала: 2025, Номер 17(3), С. 887 - 887

Опубликована: Янв. 22, 2025

Characterized by inexpensive and readily available products, fast fashion has increased the consumption disposal of clothing, for which criticism been significant due to its negative environmental social impact. Therefore, transitioning sustainable business models (SBMs) that balance profit with corporate responsibility (CSR) is critical. This study explores value propositions in Polish Zero Waste businesses, addressing gap research on SBMs. It also employs theory organizational paradoxes examine tensions between maximization CSR. Data were collected from 249 companies listed mapazerowaste.pl analyzed through content analysis statistical methods. Additionally, 21 YouTube videos 2020 2022 examined promotion. Multiple coding categorization schemes used identify themes, followed frequency correspondence analysis. Second-hand clothing emerged as most common proposition (120 companies), reflecting consumer trends resale. The repair sector cobbler leather services (55 companies) showed a strong presence, highlighting demand tailoring upcycling Rental (2 remain niche limited acceptance. Promotion efforts focus building awareness fashion’s impacts teaching behaviors. Sustainable propositions, exemplified synthesize CSR strategies, paradoxes. These findings inform strategies financial socio-environmental goals, implications policy practice advancing fashion.

Язык: Английский

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Anti‐Consumers and Treasure‐Hunters: Can Online Sustainable Fashion Challenges Shift Consumer Behaviour?

Опубликована: Фев. 24, 2025

ABSTRACT Two types of social media challenges were compared: the Second‐hand September and No New Clothes challenge, both restraining consumption new clothes. First, a survey ( n = 416) measured motivation environmentally conscious consumers to participate in online reduction challenges. Factor analysis multilinear regressions used test predictive power anti‐fashion preferences, environmental ethical concern relation reduction. A second study examined motivations attitudes participants two reducing their fashion on five dimensions, such as environmental, ethical, animal protection, frugality personal curiosity; about willingness continue with not buying clothes after additional qualitative insights that shed light main barriers opportunities associated consumption. The also situates anti‐consumption, voluntary simplicity, second‐hand clothing within context sustainable fashion. Findings suggest is primarily driven by concerns desire learn fashion, influencing participation. Results indicate might be trigger for Study 2 confirmed one‐year 68% prioritised purchases, followed brands (27.5%). Participants motivated less likely anti‐consumption practices more prone reverting fast due its accessibility. Anti‐consumers simplicity willingly took active roles promoting practices. comparative challenges— Secondhand —highlights role fostering engagement behavioural change, offering fresh perspective how digital platforms can drive practices, draws conclusions sheds difference between treasure hunting attitudes.

Язык: Английский

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From polyester to pixels: Will virtual fashion drive sustainability and digital innovation?

Journal of Information Technology Teaching Cases, Год журнала: 2025, Номер unknown

Опубликована: Март 12, 2025

As digital transformation accelerates, the global economy presents new opportunities for industries to transform their business models, and fashion is no exception. Virtual — garments designed use in virtual environments—is emerging as a disruptive innovation with potential reshape traditional consumption patterns. This case study explores role of drive sustainability by minimizing material waste enabling more sustainable, models. Using frameworks such Innovation Diffusion Theory Triple Bottom Line, this categorizes various types evaluates capacity deliver environmental, social, economic benefits. Despite its promise, not without challenges, including risks overconsumption. Therefore, aims offer actionable insights on how leverage strategic opportunity while ensuring it complements broader goals rather than distracts from them.

Язык: Английский

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Greenwashing and its consequences: the role of skepticism, brand embarrassment, and brand hate in shaping purchase intentions

Quality & Quantity, Год журнала: 2025, Номер unknown

Опубликована: Апрель 4, 2025

Язык: Английский

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Decoding business strategies toward sufficient consumption in the fashion industry

Journal of Fashion Marketing and Management, Год журнала: 2025, Номер unknown

Опубликована: Апрель 8, 2025

Purpose The purpose of this study is to investigate corporate strategies promoting sufficiency-oriented consumption (sufficient consumption) across various fashion segments, analysing adopted, identifying patterns, assessing communication consistency channels, detecting potential anti-consumerist washing practices, a form greenwashing and offering managerial lessons. Design/methodology/approach This exploratory qualitative assesses through the lens promotion sufficient consumption, utilising three-pillar framework from contemporary literature. It analyses latest annual reports, websites social media content on Facebook Instagram 15 prominent companies representing fast fashion, luxury born-sustainable segments. Findings reveals varying degrees strategy adoption, with limited implementation undermining synergies. Companies including firms, exhibit inconsistent communication, compromising their credibility sustainability efforts. indicates widespread highlights difficulties resistance in effectively integrating sufficiency into strategies. Research limitations/implications encourages scholars expand sample timeframe urges firms prioritise more holistic, consistent, genuine commitment sufficiency. Originality/value enriches validates adopted applicability, offers new empirical evidence business washing, extends paradox despite natural inclination adopt innovative models initiatives provides clues help managers stakeholders support effectively, guiding industry towards circular, sustainable future.

Язык: Английский

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Evaluation and optimization of business environment based on sustainable development perspective: Exploring the role of the reform of government functions

Sustainable Development, Год журнала: 2023, Номер 32(1), С. 138 - 152

Опубликована: Июнь 28, 2023

Abstract The existing research on the business environment index system has a single viewpoint, which can hardly reflect requirements of SDGs environment. Few studies have focused “front end” factors determining Based panel data from 2011 to 2020, this study measures in 275 Chinese cities and uses ArcGIS software Natural Breaks (Jenks) examine its spatiotemporal characteristics. PSM‐DID model is utilized policy implications reform government functions findings demonstrate that China's urban environment's total score risen, geographic characteristics are “strong east weak west.” Among various sub‐dimensions environment, largest contribution infrastructure followed by rule law improve second year onward. Regional city‐level heterogeneities exist effects In addition, informatization level, population density, consumption level optimize This provides guide for accelerating creation marketized, legalized, international, sustainable

Язык: Английский

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Transforming melange fabric waste into mélange yarn employing compact, Siro, and compact-Siro spinning: A cleaner and sustainable strategy

Cleaner Waste Systems, Год журнала: 2024, Номер 8, С. 100142 - 100142

Опубликована: Март 11, 2024

The concept of sustainable and eco-friendly production textiles has gained significant traction in recent years. Utilizing raw materials, processes, recycling methods are fundamental strategies the development cleaner more eco-conscious textile manufacturing. current work reports a approach to manufacturing melange yarn from recycled fibers shredded pre-consumer cotton/viscose mélange fabric waste. obtained by shredding method short lumpy, necessitating blending with virgin which serve as carriers throughout spinning process. In traditional ring system, poor inter-fiber cohesion, especially shorter fibers, inhibits achieving optimum quality. With view their better control during spinning, advanced systems such Siro, compact compact-Siro were adopted. Experimental results revealed that all these led superior qualities. Among them, produced demonstrated most improvements structure (reduced hairiness, unevenness & imperfections) properties (increased strength elongation). Through adept engineering precise process control, 30-Ne (19.68 Tex) yarns containing up 60% fiber successfully produced. These proved be suitable for knit fabrics aesthetics similar commercial fabrics. innovation producing yarn, incorporating introduces revolutionary aimed at supporting Sustainable Development Goal (SDG) 12. This initiative aims reduce reliance on viscose, cultivating processing cotton, thereby making contributions environmental conservation various dimensions. Moreover, embracing this offers potential cost savings clothing.

Язык: Английский

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