Exploring the Mechanisms Influencing Users’ Willingness to Pay for Green Real Estate Projects in Asia Based on Technology Acceptance Modeling Theory

Buildings, Год журнала: 2024, Номер 14(2), С. 349 - 349

Опубликована: Янв. 26, 2024

In contrast to the extensive research on impact of green buildings character, property values, energy efficiency, and environmental quality, less emphasis has been placed understanding factors driving users’ selection real estate projects, an essential element for future business sustainability such buildings. This study investigates connection between various user motivations, as perceived usefulness, usability, a sense responsibility, awareness consequences, behavioral control, their Asian willingness pay projects. These users include those who have already invested in are considering long-term investment An empirical methodology, integrating these motivations with technology acceptance model, is proposed assess either through renting or buying. The applies structural equation modeling analyze sample data against hypothetical thereby testing hypotheses. It concludes that, influencing following apply: (1) usefulness control significantly shape attitudes towards financial commitment; (2) usability directly influences usefulness; (3) consequences acts mediating factor relationship among users. Moreover, offers strategic design recommendations informed by diverse motivational users, guide purchasing decisions.

Язык: Английский

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Harnessing green purchase intention of generation Z consumers through green marketing strategies

Business Strategy & Development, Год журнала: 2024, Номер 7(3)

Опубликована: Авг. 6, 2024

Abstract Drawing on value‐belief‐norm theory and the of planned behavior, this study examines gap between application green marketing strategies their effectiveness in harnessing purchase intentions through attitudes use generative artificial intelligence (AI) by Generation Z consumers. This explores a mediated moderating model using partial least squares structural equation modeling with data collected from 357 randomly selected The results reveal that among three strategies—green advertising, labeling, packaging—only packaging has direct positive influence intention, while others do not. Moreover, attitude been found to be significant mediator relationship intention. suggests cannot directly spark intentions; instead, these depends intervening variables like attitude. Furthermore, also shows AI young consumers enhances role toward Based findings, implications for practice are provided, followed arguments research limitations directions future studies.

Язык: Английский

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An Integrated SEM-ESG Framework for Understanding Consumer’s Green Technology Adoption Behavior

Journal of the Knowledge Economy, Год журнала: 2024, Номер unknown

Опубликована: Авг. 12, 2024

Язык: Английский

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Fostering local seasonality: An extended value-belief-norm model to understand sustainable food choices

Food Quality and Preference, Год журнала: 2024, Номер 120, С. 105248 - 105248

Опубликована: Ноя. 1, 2024

As the entire global food system accounts for a significant share of total greenhouse gas emissions, shifting towards diets that are both environmentally sustainable and healthy has become crucial. By prioritizing local seasonal foods individuals communities can help to reduce environmental impact their choices, while also supporting producers economies. Psychosocial literature already shown Value-Belief-Norm Theory (VBN) is solid theoretical framework understand predict choices. Moreover, other studies have taken into account additional role green eating self-efficacy (at home university) self-identity. In light this, present study aimed at testing an extended VBN university students' intention consume food. 315 students (age: 18–38; M = 24.18; SD 3.83; 86,3% females) completed self-report questionnaire assess variables being studied. Results from Structural Equation Modeling (SEM) confirmed majority proposed hypotheses. More specifically, was significantly predicted by moral norms, which, in turn, directly impacted ascription responsibilities, self-identity awareness consequences. Also causal chain confirmed, as well direct biospheric values on Overall, abovementioned findings could inform future interventions promoting more choices among students.

Язык: Английский

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Role of Privacy Concerns and Trust in Consumers’ Intention to Use Buy-Now, Pay-Later (BNPL): An Extended TPB Model

International Journal of Human-Computer Interaction, Год журнала: 2023, Номер 40(22), С. 7731 - 7742

Опубликована: Окт. 15, 2023

AbstractPrivacy concerns and trust have recently been proposed as crucial issues in consumers' adoption of online services. Therefore, we used an extended theory planned behavior (TPB) to investigate how privacy influence attitudes toward the Buy Now, Pay Later (BNPL). We also examined mediated role relationship between attitude. An survey was conducted among Indian undergraduate postgraduate students, BNPL is most popular young consumers. found that decrease attitude towards BNPL. Specifically, attitude, subjective norms, perceived emerged significant predictors for intention use A complementary partial mediating concern discovered. That implies users apprehensive about their data's security are less likely provider will safeguard information. However, by increasing trust, users' can be reduced services.Keywords: BNPLprivacy concerntrustattitudesocial normsintention useyoung consumer Disclosure statementNo potential conflict interest reported author(s).Additional informationNotes on contributorsVijay Amrit RajVijay Raj, Assistant Professor, Area Marketing, University Lucknow, India. His research interests include Consumer Behaviour, Organic Food, BNPL, Technology Adoption. has published journals including International Journal Bank Social Responsibility Journal, Quality Assurance Hospitality & Tourism.Sahil Singh JasrotiaSahil Jasrotia, Management Institute, Kolkata, Human-Computer Interaction, Sustainability, Ethics. He Retail Distribution Management, Journal.Siddharth Shankar RaiSiddharth Rai, Trade Logistics, Institute Foreign Kakinada Campus. around 10 years experience teaching, training research. The key areas which he worked operations supply chain management, logistics sustainability, resilience international logistics.

Язык: Английский

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Deciphering the environmental values behind green purchasing: A mixed-method exploration through regression analysis and fuzzy set qualitative comparative analysis

Journal of Cleaner Production, Год журнала: 2024, Номер 436, С. 140570 - 140570

Опубликована: Янв. 1, 2024

Язык: Английский

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Development and test of a dual-pathway model of personal and community factors driving new energy technology adoption - The case of V2G in three European countries

Ecological Economics, Год журнала: 2025, Номер 230, С. 108514 - 108514

Опубликована: Янв. 20, 2025

Язык: Английский

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Antecedents of Consumers’ Green Beauty Product Brand Purchase Intentions: An Extended Theory of Planned Behavior Approach

Sustainability, Год журнала: 2025, Номер 17(3), С. 1323 - 1323

Опубликована: Фев. 6, 2025

Societies across the globe are growing increasingly environmentally aware, resulting in more and consumers demanding eco-friendly product alternatives. This phenomenon is also evident beauty industry, with many brands striving to add green products their range new continuously emerging markets. Despite increased popularity of products, there a paucity published research concerning antecedents consumers’ brand purchase intentions. As such, goal this study was apply an extended version theory planned behavior ascertain factors that predict Following explanatory design, data were gathered from 500 South Africa. Data analysis comprised structural equation modeling. Confirmatory factor revealed reliable valid seven-factor measurement model good fit. The path results indicate collectively perceived environmental knowledge, control, ethicality beliefs, attitudes, socio-altruistic values, subjective norms account for 77 percent variance intentions toward brands. findings provide comprehensive view intentions, which will be significant value marketers or seeking enter market. In addition, psychometric properties strong predictive power reflect instrument can used future into products.

Язык: Английский

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Research on the Formation Mechanism of the Purchasing Behavior of Electric Vehicles with a Battery-Swap Mode

World Electric Vehicle Journal, Год журнала: 2025, Номер 16(2), С. 85 - 85

Опубликована: Фев. 7, 2025

The driving range and replenishment problem of electric vehicles have become the main contradictions that interfere with consumers’ purchasing decisions. To alleviate these problems, battery-swap technology has been introduced into public view. Existing research rarely explores factors affect decision vehicles. This article introduces Technology Acceptance Model (TAM), as well Theory Planned Behavior (TPB) its extensions perceived risk, to construct structural equation model (SEM) based on TAM TPB, studies influence mechanism purchase intention a mode. A total 530 valid questionnaires were collected from participants in Beijing, providing representative sample for study. results show attitude, technological development, behavior control, environmental awareness, subjective norm significant positive influences intention, increase turn; risk negative effect; norms awareness an indirect effect.

Язык: Английский

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Explore factors influencing residents' green lifestyle: evidence from the Chinese General Social Survey data

Frontiers in Public Health, Год журнала: 2025, Номер 13

Опубликована: Фев. 19, 2025

This paper explores the multifaceted dynamics and various determinants impacting residents' green lifestyles in China, focusing on drop-off recycling, low-carbon purchasing, civic advocating. Using data from 2021 Chinese General Social Survey Statistical Yearbook, we provide an integrated paradigm to position a hierarchical framework, explore individual-level mediating mechanisms nested within macro influences, elucidate relative strengths of determinants. Firstly, random coefficient regression models show that environmental knowledge protection intention significantly positively affect lifestyles. Adopting traditional media could enhance advocating, using new may bolster purchasing tendencies. A higher per capita GDP, increased public expenditure protection, reduced proportion secondary industry are significant factors promote recycling purchasing. Secondly, multilevel mediational effects identify people's is salient variable control regional factors. Additionally, sheaf clustering underscore prominence ecological awareness macro-level shaping

Язык: Английский

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