EKONOMIS Journal of Economics and Business,
Год журнала:
2024,
Номер
8(1), С. 646 - 646
Опубликована: Март 12, 2024
In
competing,
it
is
important
to
understand
consumer
perceptions
of
products.
Even
though
consumers
are
satisfied
with
the
company's
brand
image,
company
can
still
lose
its
customers.
Companies
need
identify
characteristics
in
their
marketing
strategy,
because
this
help
formulate
right
position
for
product.
Understanding
concept
product
or
positioning
very
maintain
continuity
competition.
This
research
aims
determine
based
on
attributes.
Consumer
perception
mapping
was
carried
out
Libre
Everyday
t-shirt
using
a
purposive
sampling
method
involving
70
respondents
who
had
been
users
more
than
two
years
and
were
familiar
at
least
three
specified
brands.
The
data
obtained
processed
IBM
SPSS
23
software
produce
perceptual
mapping.
calculation
results
show
that
map
model
feasible
acceptable,
as
proven
by
goodness
fit
test
an
R-square
value
0.15312
stress
0.97814.
depicts
positioning,
attributes,
closest
competitors.
To
increase
competitiveness,
necessary
improve
utilizing
superior
improving
communications,
adding
channels.
Asia Pacific Journal of Tourism Research,
Год журнала:
2023,
Номер
28(3), С. 177 - 190
Опубликована: Март 4, 2023
Tourism
live
streaming
has
gradually
come
into
the
public's
sight
and
become
an
important
channel
to
entertain
obtain
information.
However,
how
retain
users
is
focus
of
tourism
stakeholders.
Based
on
elaboration
likelihood
model,
this
article
developed
integrated
relationship
model
between
information
quality,
source
credibility
users'
continuous
viewing
intention,
with
social
spatial
presence
as
mediators
perceived
stress
moderator.
This
research
used
empirical
analysis
through
questionnaire
survey
structural
equation
model.
The
data
showed
that
quality
positively
affect
intention
users.
Social
mediated
impact
intention.
Perceived
negatively
moderated
These
findings
provided
theoretical
practical
insights
can
promote
development
in
modern
field.
Asia-Pacific Journal of Business Administration,
Год журнала:
2025,
Номер
unknown
Опубликована: Фев. 3, 2025
Purpose
This
study
aims
to
investigate
the
impact
of
artificial
intelligence
(AI)
on
customer
loyalty
in
luxury
fashion
market.
It
explores
how
AI-driven
tools
influence
trust,
satisfaction,
commitment
and
engagement,
which
turn
affect
loyalty.
By
examining
these
relationships,
provides
insights
into
acceptance
effectiveness
AI
technologies
enhancing
within
sector.
Design/methodology/approach
employs
structural
equation
modelling
(SEM)
analyse
data
collected
from
406
consumers
Iran.
The
was
gathered
using
a
targeted
sampling
procedure,
leveraging
DigiKala’s
e-commerce
platform.
A
comprehensive
literature
review
informed
measurement
items,
seven-point
Likert
scale
used.
methodology
includes
confirmatory
factor
analysis
(CFA)
assess
reliability
validity
constructs,
followed
by
hypothesis
testing
through
SEM.
Findings
reveals
that
significantly
enhances
market
positively
influencing
engagement.
Satisfaction
engagement
were
found
be
key
mediators
between
loyalty,
while
trust
had
no
direct
results
underscore
importance
personalized
experiences
fostering
stronger
relationships
Originality/value
is
one
first
explore
market,
model
as
mediators.
extends
stimulus-organism-response
(SOR)
technology
(TAM)
frameworks,
offering
valuable
for
brands
can
leveraged
enhance
Sustainability,
Год журнала:
2023,
Номер
15(18), С. 13337 - 13337
Опубликована: Сен. 6, 2023
Irrationality
is
a
strong
phenomenon
in
consumer
behavior
that
significantly
impacts
final
purchase
decisions.
Through
holistic
approaches,
companies
have
become
more
oriented
towards
emotional
experiences.
This
study
investigates
the
impact
of
Dove
brand
advertising
appeals
on
frequency
and
intensity
emotions
experienced
by
Slovak
consumers.
A
theoretical
framework
was
created
for
conceptual
development
their
irrational
purchasing
behavior.
An
online
questionnaire
conducted
using
scale
subjective
habitual
well-being
(“SEHP”)
psychodiagnostic
tool
sample
417
The
results
show
(1)
with
appeal
has
different
effects
consumers’
depending
age,
(2)
affects
consumers
negatively
than
positively,
(3)
use
space
creates
an
connection
brand.
Our
shows
current
trends
influence
can
promote
impulsive
buying
behaviors.
Thus,
part
brand,
creating
between
them.
result
positive
Creating
cosmetic
products
also
social
significance
building
self-confidence,
status,
beauty.
Journal of Advertising Research,
Год журнала:
2023,
Номер
63(4), С. 384 - 401
Опубликована: Окт. 23, 2023
Scholars
of
retargeting
have
increasingly
recognized
that
consumers'
choice
decisions
can
often
be
affected
by
the
stage
their
decision
making.
The
challenge
for
both
researchers
and
practitioners
is
to
understand
provide
leads
conversions
second
round
communication.
Drawing
on
an
interpretive
perspective
utilizing
expectancy
theory
motivation,
authors
current
study
interviewed
40
Gen
Z
mobile
phone
customers
ages
18–24
years
across
four
settings
(U.S.A.,
Germany,
Switzerland,
Kosovo)
about
experiences
in
luxury
fashion
industry.
Results
show
share
similarities
evaluation
first
advertisement,
but
analysis
revealed
three
types
(indifferent,
seeker,
meticulous)
with
differing
evaluations
advertisement.
Economies,
Год журнала:
2023,
Номер
11(6), С. 172 - 172
Опубликована: Июнь 20, 2023
Micro
and
small
industries
(MSIs)
must
utilize
digital
technology
if
they
hope
to
meet
obstacles
endure
in
a
market
that
is
always
evolving
owing
technological
advancements.
This
study
aims
examine
the
capacity
of
business
factors,
marketing
constraint
credit
entrepreneur
firm
factors
as
determinants
innovation
proxied
by
internet
adoption
usage
levels
(for
communication
information,
for
promotion,
buying
selling,
fintech).
uses
sample
size
90,295
MSIs
secondary
data
from
survey
2019.
As
analytical
tools,
logit
ordinary
least
square
(OLS)
were
employed.
The
findings
demonstrate
MSIs’
are
substantial
continuously
affect
innovation,
primarily
its
influence
motivator.
These
results
will
hopefully
offer
insights
government
consideration
regarding
policies
on
how
encourage
themselves
references
when
about
make
decisions.
