Journal of Business Economics and Management,
Год журнала:
2025,
Номер
26(2), С. 507 - 532
Опубликована: Май 21, 2025
The
complexity
of
consumer
free-riding
behavior
is
a
current
significant
problem,
as
modern
online
purchasing
channels
sharply
compete
with
the
traditional
ones.
purpose
this
study
to
examine
impact
showrooming
by
free-rider
consumers
on
product
valuation
within
decentralized
supply
chain.
Also,
we
how
consumers’
use
benefits
experience
achieved
in
offline
channel
buy
from
influences
their
chain
and
profits’
level
retailers.
We
develop
an
e-commerce
model
for
when
customers
visit
brick-and-mortar
unit
products
then
them
online.
Results
have
indicated
that
customers’
between
customer
valuations
price
at
which
becomes
influenced
not
only
price,
but
also
degree
acceptance
shopping
services
value
factor.
This
has
managerial
consequences
decision-making
sellers,
especially
stores
maximize
profit
must
optimize
additional
services,
reduce
phenomenon
same
time
generate
costs.
Journal of Consumer Behaviour,
Год журнала:
2024,
Номер
23(6), С. 2781 - 2811
Опубликована: Июль 10, 2024
Abstract
With
the
rising
popularity
of
immersive
virtual
reality
(iVR)
technologies,
retailers
are
increasingly
seeking
innovative
ways
to
create
unique
digital
shopping
experiences
for
their
consumers.
However,
existing
literature
lacks
a
unified
and
comprehensive
review
that
examines
interplay
between
stimuli
consumer
behavior
in
iVR
environments.
To
fill
this
gap,
we
conducted
systematic
review,
employing
Stimulus‐Organisms‐Responses
(S‐O‐R)
model
as
underlying
theoretical
framework.
This
analyzed
empirical
research
on
retail
environments
by
focusing
experimental
studies.
Following
thematic
analysis,
categorized
outcomes
into
descriptive
themes
better
comprehend
within
each
theme.
Our
findings
provide
valuable
insights
marketers
aiming
enhance
experience
using
technologies
suggest
directions
future
research.
Journal of Retailing and Consumer Services,
Год журнала:
2023,
Номер
77, С. 103627 - 103627
Опубликована: Ноя. 24, 2023
Today,
most
retail
profits
are
driven
by
customers'
habitual
buying
behaviour.
However,
there
is
a
lack
of
comprehensive
theoretical
understanding
regarding
how
omnichannel
habit
affects
perceived
value
and
usage.
This
study
uses
customer
theory
to
investigate
the
various
roles
shopping
(as
antecedent,
mediator
moderator)
in
retail.
To
achieve
this
goal,
survey
data
from
512
shoppers
Australia
was
analysed
using
partial
least
squares
method
with
SmartPLS
software
version
3.
The
findings
confirm
that
plays
significant
as
mediator,
moderator
relationship
between
Additionally,
reveals
positive
impact
factors
such
security
privacy,
seamless
experience,
personalisation,
social
communications.
research
expands
upon
examining
complex
relationships
aspects
habit,
For
marketers
looking
strengthen
buying,
suggests
prioritising
promoting
communications,
offering
personalised
services.
Recognising
integral
influence
on
perception
usage,
should
adopt
cohesive
strategy
for
communicating
their
propositions
target
customers
across
multiple
channels.
approach
can
ultimately
boost
Asia Pacific Journal of Marketing and Logistics,
Год журнала:
2024,
Номер
unknown
Опубликована: Апрель 4, 2024
Purpose
Increasingly
brands
are
performing
several
activities
on
social
media
in
order
to
alter
consumer
consumption
towards
their
offering.
However,
limited
studies
have
attempted
understand
as
how
influence
usage
intentions
and
brand
loyalty.
Thus,
this
study
aims
examine
the
of
marketing
(SMMA)
experience
its
association
with
continued
(CUI)
Design/methodology/approach
The
conceptualized
a
research
model
by
using
theoretical
premise
stimulus-organism-response
theory.
SMMA
acts
stimulus,
four
(sensory,
affective,
behavioral
intellectual)
elements
act
organism,
CUI
loyalty
response.
A
survey-based
questionnaire
is
used
collect
data
from
309
respondents.
hypothesized
associations
were
examined
structural
equation
modeling
approach.
Findings
Results
line
among
constructs.
suggest
that
associated
all
experience.
Also,
intellectual
aspects
which
moderating
role
education
mediating
organism
also
confirmed.
Originality/value
Using
theory,
confirms
sensory,
aspect
has
not
been
so
far.
novel
findings
add
existing
literature
SMMA,
further
contributes
showing
moderation
effect
education.
Journal of Strategic Marketing,
Год журнала:
2023,
Номер
32(4), С. 467 - 490
Опубликована: Июль 28, 2023
This
study
explores
how
cross-channel
integration
influences
consumers'
green
purchase
intention,
specifically
through
psychological
ownership,
consumer
skepticism,
environmental
knowledge,
and
price
sensitivity.
We
collected
data
from
Indian
consumers,
using
an
online
questionnaire
survey
method.
The
was
consumers
survey.
were
analyzed
mediation
moderated
models.
Findings
suggest
that
increase
in
does
enhance
intention
there
is
a
significant
mediating
role
of
both
skepticism
ownership.
results
show
while
knowledge
positively
moderates
the
path
via
ownership
at
all
levels
(i.e.
low
to
high),
it
not
moderate
skepticism.
Moreover,
sensitivity
negatively
high,
high.
International Journal of Consumer Studies,
Год журнала:
2024,
Номер
48(4)
Опубликована: Июнь 27, 2024
Abstract
Given
the
growing
importance
of
habit
development
in
omnichannel
literature,
this
study
aims
to
explore
factors
contributing
shopping
and
subsequent
impact
on
usage
word‐of‐mouth.
Data
from
512
shoppers
via
an
online
survey
were
analysed
using
structural
equation
modelling.
Results
show
that
in‐store
employee
interactions
strongly
affect
cognitive
engagement,
while
digital
predominantly
influence
affective
engagement.
Affective
engagement
is
key
for
value
consciousness,
which,
along
with
drives
development.
Significant
moderation
income
relationship
length
also
suggest
higher
longer
foster
stronger
due
consciousness.
Additional
analysis
reveals
a
significant
moderating
between
consciousness
its
outcomes.
This
research
advances
retail
literature
by
illustrating
how
mode
interaction
(digital
or
personal)
can
various
types
works
as
mediator
moderator
driving
Retailers
cultivate
habitual
enhancing
positive
across
channels
monitoring
International Journal of Contemporary Hospitality Management,
Год журнала:
2025,
Номер
unknown
Опубликована: Март 6, 2025
Purpose
Intellectual
experiences
focus
on
users’
information
processing
and
critical
thinking
toward
stimuli.
The
deployment
of
humanoid
service
robots
as
novel
stimuli
in
tourism
hospitality
has
influenced
perceptions
may
affect
their
intellectual
engagement.
This
paper
aims
to
connect
four
contemporary
theoretical
concepts:
the
robot
acceptance
model,
technological
fear,
uncanny
valley
theory
stereotype
content
investigate
robots.
Design/methodology/approach
Scale
development
procedures
were
conducted:
literature
review,
checking
face
validity,
factorizing
items
dimensions,
achieving
construct
criterion
validity
testing
predictive
validity.
Findings
Through
review
free-response
tasks,
43
measurement
generated.
Next,
1,006
samples
from
two
cross-cultural
groups
refined
scale.
Finally,
a
reliable
valid
scale
with
dimensions
measuring
was
determined.
Practical
implications
Humanoid
should
be
designed
enhance
functionality
innovativeness
while
minimizing
stiffness,
inflexibility,
unsafety
danger
improve
Originality/value
study
provides
examination
by
connecting
theories
perceptions.
enriches
human–robot
experience
through
an
integrated
perspective
presents
rigorous
scale’s
psychometric
properties.
A
for
fills
gaps
serves
effective
predictor
literature.
