Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers: The moderating role of brand credibility

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 73, P. 103353 - 103353

Published: April 21, 2023

Language: Английский

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Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites: The pivotal function of online flow state

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 78, P. 103795 - 103795

Published: March 8, 2024

Language: Английский

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Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model

Journal of Consumer Behaviour, Journal Year: 2024, Volume and Issue: 23(6), P. 2781 - 2811

Published: July 10, 2024

Abstract With the rising popularity of immersive virtual reality (iVR) technologies, retailers are increasingly seeking innovative ways to create unique digital shopping experiences for their consumers. However, existing literature lacks a unified and comprehensive review that examines interplay between stimuli consumer behavior in iVR environments. To fill this gap, we conducted systematic review, employing Stimulus‐Organisms‐Responses (S‐O‐R) model as underlying theoretical framework. This analyzed empirical research on retail environments by focusing experimental studies. Following thematic analysis, categorized outcomes into descriptive themes better comprehend within each theme. Our findings provide valuable insights marketers aiming enhance experience using technologies suggest directions future research.

Language: Английский

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Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit

Journal of Retailing and Consumer Services, Journal Year: 2023, Volume and Issue: 77, P. 103627 - 103627

Published: Nov. 24, 2023

Today, most retail profits are driven by customers' habitual buying behaviour. However, there is a lack of comprehensive theoretical understanding regarding how omnichannel habit affects perceived value and usage. This study uses customer theory to investigate the various roles shopping (as antecedent, mediator moderator) in retail. To achieve this goal, survey data from 512 shoppers Australia was analysed using partial least squares method with SmartPLS software version 3. The findings confirm that plays significant as mediator, moderator relationship between Additionally, reveals positive impact factors such security privacy, seamless experience, personalisation, social communications. research expands upon examining complex relationships aspects habit, For marketers looking strengthen buying, suggests prioritising promoting communications, offering personalised services. Recognising integral influence on perception usage, should adopt cohesive strategy for communicating their propositions target customers across multiple channels. approach can ultimately boost

Language: Английский

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How social media marketing activities affect brand loyalty? Mediating role of brand experience

Asia Pacific Journal of Marketing and Logistics, Journal Year: 2024, Volume and Issue: unknown

Published: April 4, 2024

Purpose Increasingly brands are performing several activities on social media in order to alter consumer consumption towards their offering. However, limited studies have attempted understand as how influence usage intentions and brand loyalty. Thus, this study aims examine the of marketing (SMMA) experience its association with continued (CUI) Design/methodology/approach The conceptualized a research model by using theoretical premise stimulus-organism-response theory. SMMA acts stimulus, four (sensory, affective, behavioral intellectual) elements act organism, CUI loyalty response. A survey-based questionnaire is used collect data from 309 respondents. hypothesized associations were examined structural equation modeling approach. Findings Results line among constructs. suggest that associated all experience. Also, intellectual aspects which moderating role education mediating organism also confirmed. Originality/value Using theory, confirms sensory, aspect has not been so far. novel findings add existing literature SMMA, further contributes showing moderation effect education.

Language: Английский

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Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity

Journal of Strategic Marketing, Journal Year: 2023, Volume and Issue: 32(4), P. 467 - 490

Published: July 28, 2023

This study explores how cross-channel integration influences consumers' green purchase intention, specifically through psychological ownership, consumer skepticism, environmental knowledge, and price sensitivity. We collected data from Indian consumers, using an online questionnaire survey method. The was consumers survey. were analyzed mediation moderated models. Findings suggest that increase in does enhance intention there is a significant mediating role of both skepticism ownership. results show while knowledge positively moderates the path via ownership at all levels (i.e. low to high), it not moderate skepticism. Moreover, sensitivity negatively high, high.

Language: Английский

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Pricing strategy based on a stochastic problem with barter exchange under variable promotional effort for a retail channel

Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 103954 - 103954

Published: June 26, 2024

Language: Английский

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The relationship between technology trust and behavioral intention to use Metaverse in baby monitoring Systems’ Design: Stimulus-Organism-Response (SOR) theory

Entertainment Computing, Journal Year: 2024, Volume and Issue: 52, P. 100833 - 100833

Published: July 20, 2024

Language: Английский

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Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience

Journal of Research in Interactive Marketing, Journal Year: 2023, Volume and Issue: 18(3), P. 349 - 369

Published: Aug. 1, 2023

Purpose The objective of this research is to analyze how omnichannel consumer journey design (OCJD) influences the online customer experience (OCE) and e-satisfaction in consumers' multirooming behavior (searching for information offline channels purchasing product online). Design/methodology/approach problem-solving theory experiential marketing perspective are theoretical background that enables establishment five hypotheses. A survey conducted on multiroomers who had purchased a online, following an journey. Findings results showed OCJD directly indirectly (through experience) e-satisfaction. Females younger individuals exhibited higher levels Originality/value First, analyzes multichannel search strategies. Second, incorporated into study retailing. Third, emergent typology cross-channel free-riding analyzed: multirooming.

Language: Английский

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Factors influencing behavioural intention to avail omnichannel service among Gen Y consumers

Benchmarking An International Journal, Journal Year: 2024, Volume and Issue: unknown

Published: March 18, 2024

Purpose This paper aims to explore the factors influencing behavioural intention of Gen Y consumers avail omnichannel service and identify relative influence predictors in explaining use service. Design/methodology/approach Data collected through surveys from 287 has been analysed structural equation modelling examine direct mediated relationships between constructs Findings indicate that perceived ease use, social influence, trust, personal innovativeness positively affect service, with result accounting for 48% variance. We also demonstrate value mediate association Research limitations/implications The study provides valuable insights into adopting technology-based offerings customers. presented model can be extended analysing consumers' intentions by considering additional variables, such as consumer personality traits diverse cultural settings. may help managers policymakers formulate a consumer-focussed strategy win over modern retail consumers. Originality/value explores availing services. Further, contributes technology acceptance (TAM), unified theory (UTAUT) or UTAUT2 theories need shopping context.

Language: Английский

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