With enterprise metaverse comes great possibilities! Understanding metaverse usage intention from an employee perspective

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103767 - 103767

Опубликована: Фев. 15, 2024

Язык: Английский

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Analysing the impact of coupled domestic demand dynamics of green and low-carbon consumption in the market based on SEM-ANN

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103856 - 103856

Опубликована: Апрель 16, 2024

Язык: Английский

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Nitty-gritties of customer experience in metaverse retailing

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103876 - 103876

Опубликована: Апрель 30, 2024

Язык: Английский

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Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103728 - 103728

Опубликована: Янв. 26, 2024

Язык: Английский

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A text mining approach to explore factors influencing consumer intention to use metaverse platform services: Insights from online customer reviews

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 103967 - 103967

Опубликована: Июнь 27, 2024

Язык: Английский

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Domino effect of parasocial interaction: Of vicarious expression, electronic word-of-mouth, and bandwagon effect in online shopping

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103746 - 103746

Опубликована: Фев. 1, 2024

In an age where online shopping permeates daily life, the cascading influences originating from parasocial interactions play a pivotal role in steering consumers' purchase decisions. This research delves deep into interplay of interaction, vicarious expression, electronic word-of-mouth (eWOM), and bandwagon effect, all converging towards influencing intention. Through two controlled quasi-experiments—with 232 participants Study 1 252 2—we offer fresh perspective rooted relationship theory. delineates how heighten impact expressions, leading to amplified effect pronounced eWOM. The study further corroborates mediating expression between interaction effect. 2 sheds light on cyclical nature this process, illustrating that eWOM, turn, reinforces driving These findings underscore potent influence purchasing behaviors, suggesting brands can strategically leverage such enhance eWOM harness Moreover, recognizing reinforcement offers marketers unique opportunity amplify sustain momentum.

Язык: Английский

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Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 76, С. 103574 - 103574

Опубликована: Сен. 25, 2023

Язык: Английский

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Diet or lifestyle: Consumer purchase behavior of vegan retailing. A qualitative assessment

Journal of Retailing and Consumer Services, Год журнала: 2023, Номер 76, С. 103584 - 103584

Опубликована: Окт. 5, 2023

Язык: Английский

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Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 78, С. 103729 - 103729

Опубликована: Янв. 25, 2024

Язык: Английский

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Analyzing the motivators and barriers associated with buying green apparel: Digging deep into retail consumers' behavior

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 103983 - 103983

Опубликована: Июль 16, 2024

Язык: Английский

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