Assessing Consumer Behavior in Sustainable Product Markets: A Structural Equation Modeling Approach with Partial Least Squares Analysis

Sustainability, Год журнала: 2024, Номер 16(8), С. 3400 - 3400

Опубликована: Апрель 18, 2024

The present research investigates the determinants that impact decision-making process about sustainable purchasing. study’s conceptual framework encompasses customer attitudes, values, beliefs, environmental awareness, perceived impact, price and value, product attributes. study aims to comprehend inclination toward environmentally friendly purchases elements promote their behavior. employs quantitative techniques using SEM-PLS, a robust approach for formulating hypotheses performing mediation moderation analysis, dynamics of green purchase web survey conducted from 30 October 2023 16 December forms basis data analysis. Throughout this period, 744 responses were collected in total. findings establish correlations between characteristics propensity individuals buy products. Personal attitude, subjective norm, behavioral control are factors associated with variables relationship attitudes intention significantly contributes domain marketing by establishing new concept called “sustainable evaluation”. This includes such as values features. Incorporating variable improves comprehension influence conscious among Saudi Arabian consumers. While majority our sample was university students, we want understand consumption results may not reflect general population. Due constraint, advise diligence when interpreting light public experiences.

Язык: Английский

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Forecasting the Green Behaviour Level of Chinese Enterprises: A Conjoined Application of the Autoregressive Integrated Moving Average (ARIMA) Model and Multi-Scenario Simulation

Technology in Society, Год журнала: 2025, Номер unknown, С. 102825 - 102825

Опубликована: Янв. 1, 2025

Язык: Английский

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Navigating sentiment dynamics in social media: The role of information characteristics in promoting green consumption across multiple domains

Environmental Impact Assessment Review, Год журнала: 2025, Номер 112, С. 107840 - 107840

Опубликована: Янв. 30, 2025

Язык: Английский

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Determinants of Generative AI in Promoting Green Purchasing Behavior: A Hybrid Partial Least Squares–Artificial Neural Network Approach

Business Strategy and the Environment, Год журнала: 2025, Номер unknown

Опубликована: Фев. 11, 2025

ABSTRACT In the era of rapid technological advancement, generative artificial intelligence (AI) has emerged as a transformative force in various sectors, including environmental sustainability. This research investigates factors and consequences using AI to access information influence green purchasing behavior. It integrates theories such adoption model, value–belief–norm theory, elaboration likelihood cognitive dissonance theory pinpoint prioritize determinants usage for Data from 467 participants were analyzed hybrid methodology that blends partial least squares (PLS) with neural networks (ANN). The PLS outcomes indicate interactivity, responsiveness, knowledge acquisition application, concern, ascription responsibility are key predictors use information. Furthermore, concerns, values, personal norms, responsibility, individual impact, emerge ANN analysis offers unique perspective discloses variations hierarchy these predictors. provides valuable insights stakeholders on harnessing promote sustainable consumer behaviors

Язык: Английский

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Customer adoption of robot: Synergizing customer acceptance of robot-assisted retail technologies

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 82, С. 104062 - 104062

Опубликована: Сен. 5, 2024

Язык: Английский

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An investigation of determinants of green consumption behavior: An extended theory of planned behavior

Innovation and Green Development, Год журнала: 2024, Номер 4(1), С. 100198 - 100198

Опубликована: Дек. 26, 2024

Язык: Английский

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Consumers’ green attitudes and their green purchase intentions: the mediating role of consumer-green product congruence and a comparison between genders

Corporate Communications An International Journal, Год журнала: 2025, Номер unknown

Опубликована: Янв. 23, 2025

Purpose This research sought to show that consumers with strong green attitudes modify their consumption criteria, getting them consider products as more aligned preferences. Utilizing the theory of reasoned action (TRA) and self-regulation theory, this study investigated how consumers’ influence intentions buy eco-friendly products, both directly through mediating role consumer-green product congruence. Furthermore, find specific insights for businesses, drawing on attitude-behavior-context (ABC) compared results between males females. Design/methodology/approach To evaluate proposed conceptual model, surveyed 272 analyzed data using partial least squares structural equation modeling (PLS-SEM) help Smart-PLS 4.0 software. Findings The indicated have higher While, in contrast women, no significant direct relationship men’s attitude purchase was observed, we found a stronger green-product congruence among than Originality/value findings suggest fostering not only enhances perceived alignment but also significantly increases products. comparison females shows men decide when they see an preferences those Green are sufficient is few studies addressing above issues from perspective TRA, ABC theory.

Язык: Английский

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Does multilingual packaging influence purchasing in retail segment? Evidence from multiple experiments

Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 79, С. 103878 - 103878

Опубликована: Май 4, 2024

Язык: Английский

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Sustainable choices of Gen Y and Gen Z: exploring green horizons

Management & Sustainability An Arab Review, Год журнала: 2024, Номер unknown

Опубликована: Авг. 7, 2024

Purpose This study explores green consumer behaviour among Generation Y (Gen Y) and Z Z) in India, applying the Theory of Planned Behaviour (TPB) to assess how digital literacy eco-friendly behaviour, alongside knowledge, attitude, subjective norms, perceived behavioural control, shape purchase intentions line with Sustainable Development Goal 12 (SDG 12). Design/methodology/approach The research involved a survey 680 randomly selected respondents from educational institutions across three northern Indian cities. Data collection was conducted using structured questionnaire items measured on 5-point Likert scale. Statistical methods, including confirmatory factor analysis, were used validate measurement model, while descriptive statistics, reliability regression analysis employed analyse data. Findings uncovers differences between Gen regarding factors influencing product intentions. Y’s are shaped by literacy, whereas Z’s also affected environmental knowledge norms. Research limitations/implications provides significant insights into determining enriching sustainable consumption practices. It highlights importance promoting intentions, differing roles norms generational cohorts. Practical implications Understanding drivers behind for enables stakeholders craft specific marketing strategies, programs, policy initiatives that promote behaviours mitigate impacts. Social study’s findings have social implications, lifestyles younger generations. By peer groups communities, guiding development effective public campaigns CSR initiatives, contributes fostering more informed engaged citizenry advocates sustainability. Originality/value uniqueness this comes its focus youth demographic, application TPB framework additional variables, contribution SDG 12, enhancing our comprehension supporting sustainability advancements India globally.

Язык: Английский

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An Integrated SEM-ESG Framework for Understanding Consumer’s Green Technology Adoption Behavior

Journal of the Knowledge Economy, Год журнала: 2024, Номер unknown

Опубликована: Авг. 12, 2024

Язык: Английский

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