Information Discovery and Delivery, Год журнала: 2025, Номер unknown
Опубликована: Янв. 8, 2025
Purpose The metaverse represents a rapidly evolving digital environment that blurs the lines between physical and virtual reality, it offers unique opportunities challenges for businesses marketers. purpose of this study is to provide comprehensive review marketing research. present reviews literature on identify theories, contexts, gaps methodologies using TCCM framework (Theories, Contexts, Characteristics Methodology) set future research agenda. Design/methodology/approach A was conducted 179 English papers related from 2010 2023 Scopus Web Science core collection after applying relevant filters framework. Findings findings suggest studies have inadequately distinguished as something only builds interactive experiences combine real world, whereas theoretical domain dominated by in various domains. applicability pertinent domains management field. explores facets capture its dynamic nature. Research limitations/implications By presenting review, themes knowledge marketing, will enhance output valuable tools metaverse. Practical implications analyzing companies be able use concept effectively formulate innovative strategies personalized consumer understand behavior. Furthermore, into helpful offering predictions about trends behavior, technology adoption world development. Originality/value This provides thorough analysis current state road map further area.
Язык: Английский
Процитировано
1See you on the Metaverse: A bibliometric expedition through the Metaverse landscape
Technological Forecasting and Social Change, Год журнала: 2024, Номер 207, С. 123605 - 123605
Опубликована: Июль 24, 2024
The Metaverse is a rapidly developing technology that has attracted interest from various companies. Experts predict exponential growth in profits the market coming years. However, early stages of innovation often bring uncertain and speculative impressions, making its direction, timing, future unclear. viability as either an fails or next technological revolution questionable own right. Academically, generated across disciplines, including psychology, marketing, legal studies. aim this study to systematically consolidate growing literature understand intricate dynamics consumer behavior marketing practices evolving sphere. To achieve this, comprehensive bibliometric analysis was carried considering 284 contributions Web Science on business, management, communication using quantitative tools such VOSviewer SciMAT. provides insight into pioneering contributions, prominent authors, central themes, emerging research challenges related Metaverse. results contribute towards better understanding Metaverse, enabling well-informed decisions for efficient strategies advancements ever-evolving realm both practitioners researchers.
Язык: Английский
Процитировано
7The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse
Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 81, С. 104037 - 104037
Опубликована: Авг. 14, 2024
Язык: Английский
Процитировано
7Metaverse platform attributes and customer experience measurement
Journal of Retailing and Consumer Services, Год журнала: 2024, Номер 83, С. 104159 - 104159
Опубликована: Ноя. 26, 2024
Язык: Английский
Процитировано
4The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences
Journal of Retailing and Consumer Services, Год журнала: 2025, Номер 84, С. 104202 - 104202
Опубликована: Янв. 5, 2025
Язык: Английский
Процитировано
0Why do customers engage and interact in metaverse tourism? An SOR perspective
Current Issues in Tourism, Год журнала: 2025, Номер unknown, С. 1 - 17
Опубликована: Янв. 13, 2025
The global tourism industry is experiencing extensive revolutions not only due to the COVID-19 outbreak but also cutting-edge technologies, including metaverse (MV). This can benefit from advances of this technology respond challenges. Therefore, we develop a metaverse-based model that investigates impact consumer's experience with MV system, MV-mediated-interaction and MV-mediated-immersion on engagement its consequent influence satisfaction behavioural intentions physically visit destination (BIPVD), employing stimulus-organism-response perspective. We collected data 212 respondents, who were users differing applications, tested through PLS-SEM. First, findings indicate positive effect system satisfaction. Second, results confirm significant MV-mediated interaction engagement. Third, revealed immersion BIPVD. Fourth, suggest strong Finally, support MV-engagement's mediating role in predicting conclude by drawing key theoretical/practical implications.
Язык: Английский
Процитировано
0Sourcing Metaverse for More Customer Engagement
Advances in business information systems and analytics book series, Год журнала: 2025, Номер unknown, С. 259 - 290
Опубликована: Янв. 24, 2025
The Metaverse represents a growing field for organizations looking to redefine how they engage with customers in the digital age. Using this feature opens up many opportunities deep integration and smart marketing. One of most important forms communication is creating visual environment that allows consumers connect brand on their favorite level. Leveraging technologies such as virtual reality (VR) augmented (AR), can create experiences transcend traditional boundaries allow explore products, services, messaging inclusive ways. These immersive not only capture attention, but also foster emotional connections drive deeper engagement loyalty.
Язык: Английский
Процитировано
0Brand engagement in omnichannel banking services: a cross-cultural approximation
Management Decision, Год журнала: 2025, Номер unknown
Опубликована: Фев. 7, 2025
Purpose This study aims to comprehend the impact of omnichannel strategies and customer experience on brand engagement in banking sector. Design/methodology/approach The self-determination theory (SDT) is applied validate its effects perception, engagement. A quantitative research approach was employed gather comprehensive insights, using a structured questionnaire survey 2029 bank users five countries: Argentina, Brazil, Spain, Mexico United States. Findings Research confirms positive perception Noteworthy patterns between Brazil Argentina reveal similarities behavior, with standing out as performer. Originality/value emphasizes critical importance integrating multiple channels optimize user increase application SDT provides valuable framework for understanding motivational factors influencing consumer behavior environments, contributing originality research.
Язык: Английский
Процитировано
0Metaverse Branding
Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2025, Номер unknown, С. 493 - 522
Опубликована: Янв. 17, 2025
The main aims of this chapter were to explore metaverse branding by identifying the trends and contributions in extant literature. Through a bibliometry critical analysis literature, proposes conceptualization, which shows how immersive experiences that provide multi-dimensional value enhance brand engagement, leads increased awareness, love, satisfaction, trust, equity. These factors ultimately drive online offline purchases strengthen loyalty. Overall, proposed framework relevant insights for both managers defining strategies, researchers interested these topics.
Язык: Английский
Процитировано
0Exploring stimulus to consumers’ virtual shopping environment in the metaverse
Journal of Computer Information Systems, Год журнала: 2025, Номер unknown, С. 1 - 16
Опубликована: Фев. 12, 2025
Язык: Английский
Процитировано
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