Published: Jan. 1, 2024
Language: Английский
Information Discovery and Delivery, Journal Year: 2025, Volume and Issue: unknown
Published: Jan. 8, 2025
Purpose The metaverse represents a rapidly evolving digital environment that blurs the lines between physical and virtual reality, it offers unique opportunities challenges for businesses marketers. purpose of this study is to provide comprehensive review marketing research. present reviews literature on identify theories, contexts, gaps methodologies using TCCM framework (Theories, Contexts, Characteristics Methodology) set future research agenda. Design/methodology/approach A was conducted 179 English papers related from 2010 2023 Scopus Web Science core collection after applying relevant filters framework. Findings findings suggest studies have inadequately distinguished as something only builds interactive experiences combine real world, whereas theoretical domain dominated by in various domains. applicability pertinent domains management field. explores facets capture its dynamic nature. Research limitations/implications By presenting review, themes knowledge marketing, will enhance output valuable tools metaverse. Practical implications analyzing companies be able use concept effectively formulate innovative strategies personalized consumer understand behavior. Furthermore, into helpful offering predictions about trends behavior, technology adoption world development. Originality/value This provides thorough analysis current state road map further area.
Language: Английский
Citations
1
Technological Forecasting and Social Change, Journal Year: 2024, Volume and Issue: 207, P. 123605 - 123605
Published: July 24, 2024
The Metaverse is a rapidly developing technology that has attracted interest from various companies. Experts predict exponential growth in profits the market coming years. However, early stages of innovation often bring uncertain and speculative impressions, making its direction, timing, future unclear. viability as either an fails or next technological revolution questionable own right. Academically, generated across disciplines, including psychology, marketing, legal studies. aim this study to systematically consolidate growing literature understand intricate dynamics consumer behavior marketing practices evolving sphere. To achieve this, comprehensive bibliometric analysis was carried considering 284 contributions Web Science on business, management, communication using quantitative tools such VOSviewer SciMAT. provides insight into pioneering contributions, prominent authors, central themes, emerging research challenges related Metaverse. results contribute towards better understanding Metaverse, enabling well-informed decisions for efficient strategies advancements ever-evolving realm both practitioners researchers.
Language: Английский
Citations
7
Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 81, P. 104037 - 104037
Published: Aug. 14, 2024
Language: Английский
Citations
7
Journal of Retailing and Consumer Services, Journal Year: 2024, Volume and Issue: 83, P. 104159 - 104159
Published: Nov. 26, 2024
Language: Английский
Citations
4
Journal of Retailing and Consumer Services, Journal Year: 2025, Volume and Issue: 84, P. 104202 - 104202
Published: Jan. 5, 2025
Language: Английский
Citations
0
Current Issues in Tourism, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 17
Published: Jan. 13, 2025
The global tourism industry is experiencing extensive revolutions not only due to the COVID-19 outbreak but also cutting-edge technologies, including metaverse (MV). This can benefit from advances of this technology respond challenges. Therefore, we develop a metaverse-based model that investigates impact consumer's experience with MV system, MV-mediated-interaction and MV-mediated-immersion on engagement its consequent influence satisfaction behavioural intentions physically visit destination (BIPVD), employing stimulus-organism-response perspective. We collected data 212 respondents, who were users differing applications, tested through PLS-SEM. First, findings indicate positive effect system satisfaction. Second, results confirm significant MV-mediated interaction engagement. Third, revealed immersion BIPVD. Fourth, suggest strong Finally, support MV-engagement's mediating role in predicting conclude by drawing key theoretical/practical implications.
Language: Английский
Citations
0
Advances in business information systems and analytics book series, Journal Year: 2025, Volume and Issue: unknown, P. 259 - 290
Published: Jan. 24, 2025
The Metaverse represents a growing field for organizations looking to redefine how they engage with customers in the digital age. Using this feature opens up many opportunities deep integration and smart marketing. One of most important forms communication is creating visual environment that allows consumers connect brand on their favorite level. Leveraging technologies such as virtual reality (VR) augmented (AR), can create experiences transcend traditional boundaries allow explore products, services, messaging inclusive ways. These immersive not only capture attention, but also foster emotional connections drive deeper engagement loyalty.
Language: Английский
Citations
0
Management Decision, Journal Year: 2025, Volume and Issue: unknown
Published: Feb. 7, 2025
Purpose This study aims to comprehend the impact of omnichannel strategies and customer experience on brand engagement in banking sector. Design/methodology/approach The self-determination theory (SDT) is applied validate its effects perception, engagement. A quantitative research approach was employed gather comprehensive insights, using a structured questionnaire survey 2029 bank users five countries: Argentina, Brazil, Spain, Mexico United States. Findings Research confirms positive perception Noteworthy patterns between Brazil Argentina reveal similarities behavior, with standing out as performer. Originality/value emphasizes critical importance integrating multiple channels optimize user increase application SDT provides valuable framework for understanding motivational factors influencing consumer behavior environments, contributing originality research.
Language: Английский
Citations
0
Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2025, Volume and Issue: unknown, P. 493 - 522
Published: Jan. 17, 2025
The main aims of this chapter were to explore metaverse branding by identifying the trends and contributions in extant literature. Through a bibliometry critical analysis literature, proposes conceptualization, which shows how immersive experiences that provide multi-dimensional value enhance brand engagement, leads increased awareness, love, satisfaction, trust, equity. These factors ultimately drive online offline purchases strengthen loyalty. Overall, proposed framework relevant insights for both managers defining strategies, researchers interested these topics.
Language: Английский
Citations
0
Journal of Computer Information Systems, Journal Year: 2025, Volume and Issue: unknown, P. 1 - 16
Published: Feb. 12, 2025
Language: Английский
Citations
0