Neuroleadership: a new way for happiness management

Humanities and Social Sciences Communications, Год журнала: 2023, Номер 10(1)

Опубликована: Апрель 4, 2023

Abstract In a post-pandemic era, managers and leaders have role to enable the changes needed make workplaces happier more productive. This paper aims analyse of neuroleadership in application happiness management. Two research questions are proposed: what do we know about neuroleadership? can play management? A mixed methodology is applied. bibliometric technique used identify main topics studied neuroleadership. An in-depth analysis logical reasoning applied propose roadmap present some pathways for proposed, considering approaches, practices/actions, purposes. It observed that consideration management emotions cognitive processes work environment attracting interest develop leadership focused on making better workplaces. new line action emerging. addition, presented as way understanding Their combined mark before after business management, that, proposal future lines developed. presents four pathways—perspectives, reasons, adoption implementation, results—for studying

Язык: Английский

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Does privacy still matter in smart technology experience? A conditional mediation analysis

Journal of Marketing Analytics, Год журнала: 2023, Номер 12(1), С. 71 - 86

Опубликована: Авг. 4, 2023

Язык: Английский

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Effects and Determinants of Implementing Digital Customer Service Tools in Polish SMEs

Sustainability, Год журнала: 2025, Номер 17(3), С. 1022 - 1022

Опубликована: Янв. 27, 2025

The article aims to identify the effects and determinants of implementing digital customer service tools in Polish SMEs terms requirements. Quantitative research was conducted among using a survey. following statistical methods were used analyze survey data: Dunn’s post hoc tests, ANOVA Kruskal–Wallis test, Kendall’s rank correlation coefficient, Multivariate Adaptive Regression Splines (MARSplines). Research results showed that demonstrating better preparedness serve customers achieve higher financial results, an increase rapidity agility service, increased satisfaction, improved image. In addition, they gain sustainability benefits form reduced emissions hazardous substances or waste, recycling consumption water, electricity, other raw materials. main transformation are type business (Polish Classification Activities—PKD), age company, educational level its manager. contributes promoting digitization SME managers motivates them support with tools. identified provide practical guidance encourage implementation technologies meet demands customers. Using this approach, can their satisfaction loyalty, resulting performance competitiveness. This identifies economic context study has original approach issue sector Poland.

Язык: Английский

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Standardization versus customization in artificial intelligence-based services: what fuels continuous intention to use on digital platforms?

Service Business, Год журнала: 2025, Номер 19(1)

Опубликована: Фев. 4, 2025

Язык: Английский

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Quantitative ABCD Analysis of In-store Customer Perception Purchase of Home Furniture

International Journal of Management Technology and Social Sciences, Год журнала: 2023, Номер unknown, С. 231 - 253

Опубликована: Июнь 17, 2023

Purpose: The study's primary goal is to understand in depth some aspects of how the ABCD framework was created for studying in-store transactions and consumer perceptions home furnishings. From a stakeholder's point view, this study enables us identify, assess, comprehend determinant aspects, issues, key attributes affecting factors such as advantages, benefits, constraints, disadvantages consequences, well identify main influencing all purchases furnishings products. Design: Many papers are published area an attempt review methodology analysis from year 2016 till 2022. deployed quantitative thinking various focus groups. Findings: way understanding analyzing by evaluating business method or model, idea, concept, system, product, people, location, patents, creative thinkers any functional dysfunctional organization that exists existed past. According research customer perception furniture purchase data, advantages goods services have significant impact on achievement corporate objectives. findings lend credence idea multi-product store's sales marketing procedure beneficial. Originality: analytical services, vital constituent component elements, impacting factors, qualities, impending issues studied. Type paper: Observational Empirical analysis.

Язык: Английский

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Consumer behavior based on the SOR model: How do short video advertisements affect furniture consumers’ purchase intentions?

BioResources, Год журнала: 2024, Номер 19(2), С. 2639 - 2659

Опубликована: Март 6, 2024

Short video advertisements are a novel and influential medium for promoting furniture products, but their effects on consumers’ purchase intentions remain underexplored. This study applies the extended stimulus-organism-response (SOR) framework, psychological theory that elucidates how stimuli (short ads), organisms (consumers), responses (purchase intentions) interrelated. quantitatively examines these relationships using structural equation modeling (SEM). The results reveal Flow experience Telepresence significantly affect intentions, indicating consumers who high levels of engagement immersion while viewing short furniture-related ads more likely to exhibit buying behavior. also identifies three critical antecedents experience: social influence, perceived entertainment value, interactivity. These factors may enhance effectiveness short-form advertising by increasing consumer interaction engagement. Moreover, convenience conditions, media richness influence flow experience. suggests should be considered when designing optimize thus increase intentions. provides empirical evidence SOR investigates impact intention, offers practical implications recommendations marketing practitioners.

Язык: Английский

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Does dispositional awe promote customer citizenship behaviours? The multiple mediating effects of construal level and social connectedness

Humanities and Social Sciences Communications, Год журнала: 2024, Номер 11(1)

Опубликована: Июнь 14, 2024

Abstract In the digital economy, relationship between customers and companies is a win-win cooperation, value co-creation has become mainstream business development concept. Against this background, customer citizenship behaviours have received increasing widespread attention in marketing consumer behaviour research. However, previous studies not sufficiently considered importance of trait emotions predicting behaviours. By focusing on specific emotional disposition with positive functions, dispositional awe, study develops an integrative model based prototype awe elaborated awe’s prosocial effects. This examines impact analyses roles construal level social connectedness it. Drawing sample 701 questionnaires from Chinese adults using structural equation modelling, finds that contributes positively to three types behaviours: making recommendations, helping other customers, providing feedback. addition, can influence through independent mediating effect as well serial connectedness. These findings suggest frequent experiences help develop individual’s internal abstract mindset subjective sense connection external society, thereby motivating provides valuable insights into whether how offers operational strategies for practice.

Язык: Английский

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Combining digital and legacy technologies: firm digital transformation strategies—evidence from Chinese manufacturing companies

Humanities and Social Sciences Communications, Год журнала: 2024, Номер 11(1)

Опубликована: Авг. 8, 2024

The digital transformation of firms is a pervasive trend within the digital-based economy. Despite its inevitability, there continuing debate regarding most effective methods for implementing such transformations. This study delineates four technology strategies—searching, enhancing, grafting, and integrating—within theoretical framework that can strengthen an enterprise's existing legacy technology. Using fuzzy qualitative comparative analysis, this examines 76 Chinese high-tech manufacturing companies to uncover configuration effects distance, type technical search, leadership perceptions on adoption these strategies. empirical results reveal searching strategy commonly employed in scenarios involving general technology, search breadth, perceived usefulness enhancing typically adopted when engage extensive searches perceive as easy use. Moreover, grafting has emerged natural choice deep specific technologies coupled with recognition their usefulness. integrating becomes prominent company identifies through both breadth depth, acknowledging ease use simultaneously. These findings offer valuable insights managers aiming select facilitate successful transformation.

Язык: Английский

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Towards sustainable business in the automation era: Exploring its transformative impact from top management and employee perspective

Technological Forecasting and Social Change, Год журнала: 2024, Номер 210, С. 123908 - 123908

Опубликована: Ноя. 22, 2024

Язык: Английский

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Organizational Resilience from a Marketing Perspective: A Conceptual Framework

Опубликована: Июнь 9, 2023

This paper explores the relationships between marketing strategies, social media platforms, adoption and diffusion of products services, organizational resilience to gain an understanding ability organizations cope with disruptive events (e.g., COVID-19). can be achieved through effective strategies efficient use platforms. In fact, thinking help maintain their operations by increasing services strategies. To achieve this article’s objectives, a literature review is conducted develop conceptual framework that highlights clear relationship previously discussed concepts. addition, novel nature dissected its significance for demonstrated. findings study suggest consider "what," "who," "how" dichotomies promote significantly enhance organizations. These serve as starting point further studies examining empirically analyzing positive effect on strengthening resilience.

Язык: Английский

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