Research on the effect model of immersive design in interactive advertising DOI Creative Commons

Li Shanshan,

Juliana Aida Abu Bakar

Salud Ciencia y Tecnología - Serie de Conferencias, Год журнала: 2025, Номер 4, С. 1499 - 1499

Опубликована: Март 6, 2025

Introduction: The impact of immersive design in interactive advertising focuses on how visuals Virtual Reality (VR) and elements influence user engagement. With the growing adoption technologies, advertisers seek innovative ways to enhance ad performance optimize interaction. A high grade Deep Learning (DL) was used towards enhancement prediction advertisement (ad) performances yet limitations include insufficient consideration dynamic behavior, challenges analyzing complex multi-modal content, difficulties generalizing findings across diverse formats demographics. Objective: research aims develop a model that analyzes predicts VR goal is leverage DL approaches focalizing efficiency improving results interactions with users. Method: novel Momentum Search-Driven Intelligent ResNet Architecture (MS-IRA) proposed, combining an enhanced momentum-based optimization techniques. dataset comprises engagement measurements, including clicks, time spent, conversion rates throughout multiple types ads, as well visual ads. Through persistent associations, IRA technique improves feature extraction, preprocessing enabling it possible recognize complicated trends Furthermore, by adjusting parameters, MS accelerates up training, assuring faster convergence improved modeling correctness.Result: suggested MS-IRA approach accurately facilitates designs interaction accuracy (AUC 0.98) predicting effectiveness. Conclusion: By leveraging techniques, offers valuable insights into strategies, contributing evolution user-centered approaches.

Язык: Английский

Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform DOI Creative Commons
Ruchi Payal, Nitika Sharma, Yogesh K. Dwivedi

и другие.

Electronic Commerce Research and Applications, Год журнала: 2024, Номер 65, С. 101381 - 101381

Опубликована: Март 19, 2024

We propose metaverse as a medium for customer brand active engagement and stimulating the purchase intentions towards in real world. The participants recruited study were Gen Z respondents who are main adopters of metaverse. 'Nikeland' Roblox (one successful early versions metaverse) was chosen experiential space participants. results indicated that new age consumers looking forward to futuristic technology platform reported interactivity (user control, two-way communication, synchronicity) world positively impacts consumers' experience trust, knowledge attachment which turn impact leading 'consumer intention product experienced metaverse' marketers advertisers can engage customers through initiatives like Digital bill boards, NFTs, virtual events, tours, avatars stores.

Язык: Английский

Процитировано

33
Human-Centered Interaction in Virtual Worlds: A New Era of Generative Artificial Intelligence and Metaverse DOI
Yuying Wang, Wang Le, Keng Siau

и другие.

International Journal of Human-Computer Interaction, Год журнала: 2024, Номер unknown, С. 1 - 43

Опубликована: Фев. 27, 2024

The metaverse has emerged as an exciting new paradigm for human-computer interaction (HCI) and virtual collaboration. This paper presents a comprehensive review of the to address gap in existing literature where there is lack survey that reviews nature its building blocks from human-centric perspective. We first synthesize definition delineate key affordances. then introduce detailed framework encompassing metaverse's nature, infrastructure technologies, input/output technologies facilitate multi-sensory HCI, alongside applications across diverse domains. components within this are explained depth, offering insights into readiness level current technologies. Based on analysis, we outline major open challenges propose promising directions demanding further exploration investigation. By clarifying vision characterizing required realize it, provides essential serves invaluable resource developers researchers working advance transformative medium.

Язык: Английский

Процитировано

27
The Dark Side of Metaverse: A Multi-Perspective of Deviant Behaviors From PLS-SEM and fsQCA Findings DOI
XinYing Chew, Victor Tiberius, Alhamzah Alnoor

и другие.

International Journal of Human-Computer Interaction, Год журнала: 2024, Номер unknown, С. 1 - 21

Опубликована: Апрель 3, 2024

The metaverse has created a huge buzz of interest because such phenomenon is emerging. behavioral aspect the includes user engagement and deviant behaviors in metaverse. Such technology brought various dangers to individuals society. There are growing cases reported sexual abuse, racism, harassment, hate speech, bullying online disinhibition make us feel more relaxed. This study responded literature call by investigating effect technical social features through mediating roles security privacy on data collected from virtual network users reached 1121 respondents. Partial Least Squares based structural equation modeling (PLS-SEM) fuzzy set Qualitative Comparative Analysis (fsQCA) were used. PLS-SEM results revealed that as user-to-user interaction, homophily, ties, identity, design immersive experience invisibility significantly affect users' behavior fsQCA provided insights into multiple causal solutions configurations. exceptional it decisive understanding symmetrical asymmetrical approach networks.

Язык: Английский

Процитировано

18
Research landscape of energy transition and green finance: A bibliometric analysis DOI Creative Commons
Jiahui Xu, Qian Liu, Walton Wider

и другие.

Heliyon, Год журнала: 2024, Номер 10(3), С. e24783 - e24783

Опубликована: Янв. 21, 2024

This study utilizes bibliometric analysis to examine historical and present research patterns in the area of energy transition green finance forecast potential future domains. Using method, 328 scholarly articles from Web Science database were evaluated. paper identifies influential publications, maps landscape, forecasts emerging tendencies through co-citation co-word analyses. Co-citation found three main clusters, while revealed four clusters. Despite growing significance on research, further in-depth investigation is necessary offer a thorough depiction domain. represents pioneering endeavour utilization investigate interrelationship between two items. It offers valuable insights into rapidly expanding field finance, effectively highlighting its contours indicating developments.

Язык: Английский

Процитировано

17
Drivers and Barriers Affecting Metaverse Adoption: A Systematic Review, Theoretical Framework, and Avenues for Future Research DOI
Mohammed A. Al‐Sharafi, Mostafa Al‐Emran, Noor Al-Qaysi

и другие.

International Journal of Human-Computer Interaction, Год журнала: 2023, Номер 40(22), С. 7043 - 7064

Опубликована: Окт. 2, 2023

AbstractThe Metaverse holds immense potential for individuals, organizations, and society, providing immersive innovative experiences. However, its adoption is a complex process influenced by various factors yet to be thoroughly understood. Therefore, this systematic review aims identify classify the drivers barriers affecting adoption. Of 279 papers gathered from Web of Science Scopus databases, 29 studies fulfilled eligibility requirements underwent detailed analysis. The identified in selected were classified into distinct categories, including motivational psychological factors, social technological Metaverse-related characteristics, learning experience-related inhibitors, privacy security conditional quality economic-related personalization immersion-related factors. We have then proposed comprehensive framework based on taxonomy guide future empirical studies. also suggested several agendas as road map research Based these findings, presents theoretical contributions practical implications developers marketers.Keywords: DriversbarriersMetaversetechnology adoptionsystematic reviewtheoretical frameworkresearch agenda AcknowledgementsThis work was supported Tenaga Nasional Berhad (TNB) UNITEN through BOLD Refresh Postdoctoral Fellowships under project code J510050002-IC-6 BOLDREFRESH2025-Centre Excellence.Disclosure statementNo conflict interest reported author(s).Additional informationFundingThis Excellence.Notes contributorsMohammed A. Al-SharafiMohammed Al-Sharafi PhD holder Information Systems, currently working at Institute Informatics Computing Energy Universiti Nasional. His current explores impacts emerging technologies socio-economic environmental sustainability, he proficient applying Quantitative Methods IS research.Mostafa Al-EmranMostafa Al-Emran an Assistant Professor British University Dubai. He among top 2% scientists world, according reports published Stanford October 2020, 2021, 2022. has over 135 publications, journal articles, books, conferences, book chapters, editorials.Noor Al-QaysiNoor Al-Qaysi Technology Education, fellow Her interests include educational technology human–computer interaction.Mohammad IranmaneshMohammad Iranmanesh Associate attached La Trobe Business School, University. more than 100 articles range leading academic journals. Mohammad named Top 40 Australia's early achievers (Rising Stars) 2020.Nazrita IbrahimNazrita Ibrahim Visual Informatics, serving senior lecturer She specializes user experience design information visualization. exploring focusing energy decarbonization association with human behavior.

Язык: Английский

Процитировано

38
Psychological capital research in HEIs: Bibliometric analysis of current and future trends DOI Creative Commons
Li Zhang, Walton Wider, Muhammad Ashraf Fauzi

и другие.

Heliyon, Год журнала: 2024, Номер 10(4), С. e26607 - e26607

Опубликована: Фев. 1, 2024

This study presents a comprehensive bibliometric analysis of the literature on psychological capital (PsyCap) within higher education institutions (HEIs). Its main objective is to offer an encompassing perspective this field's current state and potential developments. To achieve this, examines present research trends predicts future directions using approach. A total 412 journal articles were gathered from Web Science database. The identifies influential publications, outlines knowledge structure, forecasts through bibliographic coupling co-word analyses. revealed five distinct clusters, while identified four clusters. Despite growing significance PsyCap in HEIs, there remains need for greater academic efforts comprehend landscape fully. paper provides valuable insights into expanding area HEIs. In conclusion, sheds light extensive conducted context HEIs offers its further growth.

Язык: Английский

Процитировано

15
A review of the integration of virtual reality in healthcare: implications for patient education and treatment outcomes DOI Creative Commons

Ehizogie Paul Adeghe,

Chioma Anthonia Okolo,

Olumuyiwa Tolulope Ojeyinka

и другие.

International Journal of Science and Technology Research Archive, Год журнала: 2024, Номер 6(1), С. 079 - 088

Опубликована: Март 25, 2024

This paper examines the integration of VR into healthcare settings, focusing on its transformative impact patient education, treatment outcomes, and future perspectives. Virtual reality (VR) technology has emerged as a groundbreaking tool in healthcare, offering immersive interactive solutions for therapy, rehabilitation, mental health interventions. Key findings from research practice underscore effectiveness VR-based interventions enhancing engagement, comprehension, retention medical information, well improving adherence, reducing anxiety, managing chronic pain, rehabilitation outcomes. Despite technical challenges, such hardware limitations data security concerns, importance integrating optimizing care clinical outcomes cannot be overstated. The holds promise, with continued advancements technology, interdisciplinary collaboration, expansion applications beyond traditional domains. By addressing challenges fostering innovation, potential to revolutionize patient-centered care, shape delivery, improve overall well-being

Язык: Английский

Процитировано

13
Service quality (SERVQUAL) model in private higher education institutions: A bibliometric analysis of past, present, and future prospects DOI Creative Commons
Walton Wider,

Foong Ping Tan,

Yen Ping Tan

и другие.

Social Sciences & Humanities Open, Год журнала: 2024, Номер 9, С. 100805 - 100805

Опубликована: Янв. 1, 2024

The purpose of this study is to conduct a bibliometric analysis Service Quality (SERVQUAL) research in private higher education institutions (HEIs). This aims provide comprehensive evaluation SERVQUAL's current state and future potential HEIs. collected 205 journal articles from the Web Science database using approach. Then, co-citation co-word analyses were conducted determine most influential publications, analyze knowledge structure, forecast trends. review offers valuable insight into expanding field SERVQUAL research, despite its limitations, as revealed five clusters analysis, respectively. contributes existing body by offering understanding context Additionally, it provides developments field.

Язык: Английский

Процитировано

12
Transforming higher education institutions through EDI leadership: A bibliometric exploration DOI Creative Commons
Xiangge Zhao, Walton Wider, Leilei Jiang

и другие.

Heliyon, Год журнала: 2024, Номер 10(4), С. e26241 - e26241

Опубликована: Фев. 1, 2024

This comprehensive bibliometric study analyzes 1820 journal articles from the Web of Science database to explore Equity, Diversity, and Inclusion (EDI) leadership in higher education institutions (HEIs). Utilizing co-citation co-word analysis, identifies distinct thematic clusters. The analysis reveals five key themes: Race, (RDI), Leadership, Self-Efficacy (DLSE), Gender Dynamics Leadership Challenges, Women's Representation Academic Medicine Transformational HEIs. Meanwhile, highlights three critical areas: Transformative Collaborative Resilience HEIs, Advancing Equality STEM, Inclusive Educational These themes collectively provide a deep understanding EDI field's intellectual structure, suggesting significant areas for future research practical application. emphasizes necessity HEIs engage comprehensively research, shedding light on importance transformative collaborative resilience, gender equality inclusive leadership. offers valuable insights developing effective policies practices, highlighting interconnectedness these fostering more equitable, diverse, environment beyond.

Язык: Английский

Процитировано

12
The evolution of smart hotels: A bibliometric review of the past, present and future trends DOI Creative Commons
Xiaoyan Liu, Walton Wider, Muhammad Ashraf Fauzi

и другие.

Heliyon, Год журнала: 2024, Номер 10(4), С. e26472 - e26472

Опубликована: Фев. 1, 2024

This study provides a bibliometric analysis of smart hotel research, drawing from 613 publications in the Web Science (WoS) database to examine scholarly trends and developments this dynamic field. Smart hotels, characterized by integrating advanced technologies such as AI, IoT, cloud computing, big data, aim redefine customer experiences operational efficiency. Utilizing co-citation co-word techniques, research delves into depth literature past future trends. In analysis, clusters including "Sustainable Hotel Green Hotel", "Theories Integration Research", "Consumers' Decisions about Hotels" underscore pivotal areas current research. Co-word further reveals emergent trend clusters: "The New Era Sustainable Tourism", "Elevating Standards Guest Loyalty", "Hotels' Blueprint Modern Travel". These reflect industry's evolving focus on sustainability technology-enhanced guest experiences. Theoretically, bridges gaps literature, proposing new frameworks for understanding decisions amid technological advancements environmental responsibilities. Practically, it offers valuable insights managers, guiding technology integration strategies enhanced efficiency loyalty while underscoring critical role green sustainability.

Язык: Английский

Процитировано

11