Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail

Asia Pacific Journal of Marketing and Logistics, Год журнала: 2024, Номер 36(10), С. 2259 - 2280

Опубликована: Март 1, 2024

Purpose The main aim of this study is to examine the effect virtual store atmospheric factors on impulsive purchasing in metaverse context. Design/methodology/approach Grounded purposive sampling, 451 individuals with previous experience were recruited accomplish objectives research. Next, identify both linear and nonlinear relationships, data analyzed using partial least squares structural equation modeling (PLS-SEM) artificial neural network (ANN) approaches. Findings findings underscore significance environment online trust shaping buying behaviors within retailing setting. Theoretically, elucidates impact atmosphere a retail Practical implications From study, because importance shop content, practitioners must address its role impulse purchases via affective trust. study’s are likely help retailers strategize improve their presentations metaverse. Originality/value discovery adds understanding consumer behavior by probing roles atmosphere, buying.

Язык: Английский

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What is beautiful is good: attractive avatars for healthier dining and satisfaction

International Journal of Contemporary Hospitality Management, Год журнала: 2024, Номер 36(12), С. 3969 - 3988

Опубликована: Март 22, 2024

Purpose As technology increasingly integrates into the restaurant industry, avatar servers present a promising avenue for promoting healthier dining habits. Grounded in halo effect theory and social comparison theory, this study aims to delve influence of avatars' appearance, humor persuasion on choices customer satisfaction. Design/methodology/approach This paper comprises three experimental studies. Study 1 manipulates appearance (supermodel-looking vs normal-looking) examine its effects perceived attractiveness, warmth relatability. These factors satisfaction healthy food through psychological mechanisms aspirational appeal. Studies 2 3 further refine theoretical model by assessing interplay with (presence absence) (health-oriented beauty-oriented), respectively. Findings Results suggest that avatars resembling supermodels evoke stronger appeal positive due their thus bolstering Moreover, moderates relationship between while Research limitations/implications research bridges offering insights enriching academic discourse technology’s role hospitality. Practical implications The findings provide actionable managers, tech developers health advocates. Originality/value Despite significance, design hospitality sector has been overlooked. addresses gap, guideline crafting attractive persuasive avatars.

Язык: Английский

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The Dark Side of Metaverse: A Multi-Perspective of Deviant Behaviors From PLS-SEM and fsQCA Findings

International Journal of Human-Computer Interaction, Год журнала: 2024, Номер unknown, С. 1 - 21

Опубликована: Апрель 3, 2024

The metaverse has created a huge buzz of interest because such phenomenon is emerging. behavioral aspect the includes user engagement and deviant behaviors in metaverse. Such technology brought various dangers to individuals society. There are growing cases reported sexual abuse, racism, harassment, hate speech, bullying online disinhibition make us feel more relaxed. This study responded literature call by investigating effect technical social features through mediating roles security privacy on data collected from virtual network users reached 1121 respondents. Partial Least Squares based structural equation modeling (PLS-SEM) fuzzy set Qualitative Comparative Analysis (fsQCA) were used. PLS-SEM results revealed that as user-to-user interaction, homophily, ties, identity, design immersive experience invisibility significantly affect users' behavior fsQCA provided insights into multiple causal solutions configurations. exceptional it decisive understanding symmetrical asymmetrical approach networks.

Язык: Английский

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The dark side of the metaverse: The role of gamification in event virtualization

International Journal of Information Management, Год журнала: 2023, Номер unknown, С. 102726 - 102726

Опубликована: Ноя. 1, 2023

The virtualization of cultural events in the metaverse creates opportunities to generate valuable and innovative experiences that replicate extend in-person events; but process faces associated challenges. In absence relevant empirical studies, aim this article is analyze positive negative aspects user experience a event held metaverse. A mixed-methods approach employed test proposed hypotheses. results from three focus groups demonstrated difficulty users face focusing their attention on main elements metaverse, inability virtual sphere convey authenticity event. Based these findings, metaverse-focused quantitative study was conducted examine whether perceived gamification mitigate effects failing pay experiences. When increased levels, ability imagine real perceptions increased, which produced behavioral intentions. This one first studies empirically tourist metaverse; managers policymakers can benefit hold events.

Язык: Английский

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Shared moments, lasting impressions: Experience co-creation via travel livestreaming

Journal of Hospitality and Tourism Management, Год журнала: 2024, Номер 58, С. 456 - 466

Опубликована: Март 1, 2024

Язык: Английский

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Does metaverse stimulate tourism prosocial behavior? A mindfulness-driven model with a psychological ownership perspective

International Journal of Contemporary Hospitality Management, Год журнала: 2024, Номер unknown

Опубликована: Янв. 31, 2024

Purpose Through a theoretical lens of psychological ownership, this study aims to investigate how technology mindfulness may stimulate metaverse tourism users’ feelings individual aesthetic value and conversational value, which in turn fosters intention engage prosocial behaviors. Design/methodology/approach The used scenario-based survey that allowed U.S.-based participants create their own avatars imagine using explore heritage sites the metaverse. Structural equality modeling was applied for data analysis. Findings results from 357 valid responses indicate arouses tourists’ behavioral intentions. moderating role biospheric orientation on willingness donate volunteer is investigated. Research limitations/implications research sheds light significance mindfulness, ownership perspectives metaverse, have been previously overlooked. authors mental stimulation due current limitations. Practical implications one first possibility encouraging behaviors metaverse-facilitated technology. offers guidelines hospitality customers can blend virtual experiences into real world. Originality/value This represents pioneering efforts gain an in-depth understanding application triggering behavior toward sites, explained via mindfulness-driven model with perspective.

Язык: Английский

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Embracing the metaverse: cultivating sustainable tourism growth on a global scale

Current Issues in Tourism, Год журнала: 2024, Номер unknown, С. 1 - 20

Опубликована: Авг. 13, 2024

The tourism sector must integrate sustainability to mitigate environmental impacts, ensure destination profitability, and promote responsible travel. Emerging technologies, particularly the metaverse, have potential revolutionise environmental, economic, social sustainability. Although recent research on metaverse-based sustainable development has expanded, studies its application within remain limited. This paper addresses this gap by exploring metaverse's advance practices in tourism, aligning with goals (SDGs).By integrating three behavioural theories – Theory of Planned Behavior, Technology Acceptance Model, Self-Determination provides a comprehensive framework assess impact metaverse identify most relevant SDGs. Through systematic meta-analysis, study presents four key propositions: foundational technologies will redefine travel experiences through immersive engagements; tourists may develop more realistic expectations, altering dynamics; understanding diverse identities is crucial; introduces an innovative business model aligned creative economy. interdisciplinary approach offers insights into transformative bridging technology, psychology. underscores importance these intersections, contributing valuable evolving landscape amidst changing consumer expectations imperatives.

Язык: Английский

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Metaverse as a cutting-edge platform for attaining Sustainable Development Goals (SDGs)

SSRN Electronic Journal, Год журнала: 2023, Номер unknown

Опубликована: Янв. 1, 2023

The Metaverse, an immersive virtual reality realm where users engage with computer-generated environments, is swiftly emerging as a transformative platform poised to address and propel Sustainable Development Goals (SDGs). This research delves into the intersections between Metaverse SDGs, shedding light on how this cutting-edge technology can be harnessed sustainable development across diverse sectors. Commencing comprehensive overview, paper details evolution, key components, capabilities of Metaverse. Underscoring its dynamic interactive essence, emphasizes potential revolutionize conventional approaches education, healthcare, environmental conservation, economic empowerment. A thorough analysis unveils Metaverse's role in democratizing education by transcending geographical boundaries providing inclusive learning environments. nature facilitates experiential learning, enhancing accessibility, fostering global collaboration fulfill SDG 4 (Quality Education). Additionally, explores contribute healthcare solutions through medical consultations, training professionals, simulating scenarios. innovative approach holds disparities, advance 3 (Good Health Well-being), improve overall public health. Environmental sustainability takes center stage serves for raising awareness about climate change, promoting practices, eco-friendly solutions. aligns 13 (Climate Action) 15 (Life Land), emphasizing capacity inspire real-world stewardship. Economic empowerment addressed discussions economies within highlighting opportunities entrepreneurship, job creation, financial inclusion. exploration corresponds 1 (No Poverty), 8 (Decent Work Growth), 10 (Reduced Inequality).

Язык: Английский

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Exploring the Effectiveness of Social Media on Tourism Destination Marketing: An Empirical Study in a Developing Country

WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS, Год журнала: 2024, Номер 21, С. 1392 - 1408

Опубликована: Май 31, 2024

More than 3.049 billion monthly active social media (Facebook) users are engaging in sharing content, views, surfing, and bridging their friends family. Web 3.0 is a buzzword now That going to ensure the decentralization of information, blockchain technology, data security, privacy, individual control over private data. The world’s scenery has been changed through invention internet landscape same way this century. Social revolutionized companies convey assortment products services prospective customers. It become catalyst for changing decisions users. enabled every little firm large conglomerate pinpoint niche customer segment reach them effectively with various techniques. observed that influencers have noteworthy robust correlation (i.e., 73%) contribute most travelers’ travel decision-making, indicating least reliability (28% correlation). study shows R square value 0.88 adjusted 0.88, decision-making 88% shaped by influencers. Therefore, boom also facilitated people communicate each other, especially when they seek recommendations purchasing something or availing service. provides platform both consumers businesses two-way communication where parties can interact on real-time basis without incurring much expense. brought lot tourist destinations closer tourists situated remote part country place quite untouched groups. allows destination organizations like sites, parks, hotels, amusement centers conveniently publish multimedia content involving blog posts, images, videos, interactive games attract visitors these destinations. marketing information profiles, behaviors, perceptions manager. influences groups making choosing destination, time travel, package might want avail of. In research paper, we identified four stimuli shown tourists’ decision-making. it more 80% time, positive influence about tour itinerary. opened horizon decentralized communications among all world. People easily find as looking meet demands.

Язык: Английский

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Exploring new realms or losing touch? Assessing public beliefs about tourism in the metaverse–a big-data approach

International Journal of Contemporary Hospitality Management, Год журнала: 2024, Номер unknown

Опубликована: Июль 13, 2024

Purpose The Metaverse is rapidly reshaping the understanding of tourism, yet public perception this new domain remains largely uncharted empirically. This paper aims to build on technology acceptance model (TAM) and diffusion innovations theory (DIT) fill gap, offering crucial insights that could inform scholars practitioners in both tourism sectors. Design/methodology/approach Using a big-data approach, authors applied machine learning scrape comments made by social media users recent popular posts or videos related from three prominent platforms. cleaning process narrowed down 15,461 2,650, which were then analysed using thematic, emotion sentiment analysis techniques. Findings thematic revealed virtual evokes complex range beliefs. While many express awe excitement toward its immersive capabilities, others remain sceptical about authenticity compared physical travel. Additional themes show people draw comparisons real-world discuss technology’s role note educational value novelty. However, some raise concerns potential societal harms, exploitation mental health impacts. Sentiment found over half positive, though negative. Emotion showed contentment, happiness as most frequent, sadness, worry loneliness also featured. Overall, perceptions encompass enthusiasm substantial ambivalence. Originality/value To best authors’ knowledge, study one first comprehensively analyse discussions tourism. It takes TAM Rogers’s DIT step further provides fresh into how these theories can be employed emerging field conceptual multidimensional factors shaping beliefs thus informing scholarly research interaction regarding In addition, results help providers, platforms marketers address salient sentiments/attitudes developing marketing offerings, experiences communications. Over time, methodology used track evolving

Язык: Английский

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