Digital entrepreneurship research: A systematic review

Journal of Business Research, Год журнала: 2022, Номер 156, С. 113507 - 113507

Опубликована: Ноя. 30, 2022

Several extant contemporary works of literature diagnose the lack sound theoretical underpinnings Digital Entrepreneurship phenomenon. This paper provides a systematic review offering insights on phenomenon to generate into recent developments in field. A was conducted enhance understanding Web Science and Scopus were employed identify, extract, select, related articles using search keywords. Finally, from 25 SSCI-indexed journals selected for this study. identifies current research paths digital entrepreneurship categorizing key findings themes, contexts, methodologies TCM framework. we propose conceptual model that presents how traditional enterprise can transform enterprise. The study contributes conceptualization by laying groundwork further development encouraging researchers investigate

Язык: Английский

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Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world

Journal of Consumer Behaviour, Год журнала: 2023, Номер 23(2), С. 556 - 585

Опубликована: Июль 24, 2023

Abstract Brands are moving towards the Metaverse (3D immersive virtual spaces), where growth of intangible products and nonfungible tokens (NFTs) evolving into a new type hybrid experience for users. This paper aims to establish role “gamification marketing activities” its influence on consumer‐based brand equity in examine mediating consumers' engagement love. To evaluate conceptual model based cross‐cultural data from two emerging countries Asia Africa, study followed two‐stage, mechanism using PLS‐SEM neural network modeling. provides insights Metaverse–a taxonomy technology, context embodiment, presence AVATAR, interactivity world, supported by social exchange theory. also suggests practitioners focus authenticity while projecting their Metaverse.

Язык: Английский

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Migration of skilled professionals across the border: Brain drain or brain gain?

European Management Journal, Год журнала: 2022, Номер 41(6), С. 1021 - 1033

Опубликована: Дек. 19, 2022

Язык: Английский

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The effect of utilitarian and hedonic motivations on mobile shopping outcomes. A cross‐cultural analysis

International Journal of Consumer Studies, Год журнала: 2022, Номер 47(2), С. 751 - 766

Опубликована: Сен. 10, 2022

Abstract Mobile devices are ubiquitous in the lives of modern consumers, who use them for information‐seeking and purchasing activities, fostering emergence m‐commerce. This trend has been exacerbated by COVID‐19 pandemic, which boosted m‐commerce growth both developed developing countries. Hence, there is a need cross‐cultural research concerning factors affecting behavioural intentions. Drawing upon hedonic information systems model, we measure impact utilitarian on satisfaction, repurchase intention, eWOM through mediation enjoyment across two countries characterized different stages readiness culture: China Italy. Findings suggest that satisfaction stronger among Italian users than Chinese users. On contrary, users, their mobile phones as primary device to shop online, effect stronger. With this study, contribute provide guidelines retailers operating diverse international markets.

Язык: Английский

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Role of social media on mobile banking adoption among consumers

Technological Forecasting and Social Change, Год журнала: 2022, Номер 180, С. 121720 - 121720

Опубликована: Май 4, 2022

The purpose of this paper is to examine the effectiveness social media on different stages consumers' cognitive through Hierarchy Effects (HOE) model for mobile banking adoption among consumers. A two-stage analytical approach with Structural Equation Modeling (SEM) and Neural Network (NN) analysis bring out media's distinctive confirmatory influence Data from 482 respondents in age group 18 years 30 (the young consumers) India was analyzed acceptance. Results show increasing tendency level. Among four (Attention, Interest, Desire, Action- AIDA model) m-banking adoption, Action Interest are most influenced by media, followed Desire Attention. This research provides a combining “SEM NN” assess impact integration constructs. We develop an original integrated which outlines phenomenon diffusion information

Язык: Английский

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The effect of perceived convenience and perceived value on intention to repurchase in online shopping: the mediating effect of e-WOM and trust

Economic Research-Ekonomska Istraživanja, Год журнала: 2023, Номер 36(3)

Опубликована: Янв. 25, 2023

This article investigated the effect of perceived convenience and value on intention to repurchase in online shopping. We also assessed trust e-WOM as mediators between intention. During March-July 2022, a sample 298 responses were collected from consumers that use shopping North Macedonia. analysed research model using PLS structural equation modelling (SEM) used bootstrapping technique for testing hypotheses. The findings showed all independent variables (perceived value, convenience, trust, e-WOM) affected Moreover, revealed mediate relationship its with Perceived contributed significantly during shopping, had greater impact e-WOM. Results provide some theoretical practical implications regarding effects factors

Язык: Английский

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Green human resource management and environmental performance: mediating role of green innovation – a study from an emerging country

foresight, Год журнала: 2023, Номер 26(1), С. 35 - 58

Опубликована: Июль 12, 2023

Purpose This study sought to determine the role of green human resource management (GHRM) in fostering employees' environmental performance (ENVP). aims advance knowledge related firms’ GHRM activities cultivating eco-responsible behaviors among employees, considering innovation (GI) as a mediator. Design/methodology/approach For this study, data 579 respondents were collected from employees working manufacturing industry India. In all, sector India participated study. The proposed model was tested using SMART PLS 3.3. Findings findings stated that found significantly predict ENVP Indian industry, and GI exhibited partial mediation. emphasizes carried out by firms encourage engage develop products find novel operation processes improve ENVP. Research limitations/implications As is limited organizations India, results cannot be generalized; future studies may examine different contexts generalize findings. Originality/value encourages policymakers devise laws enable implement practices. contributes existing literature on aspects corporate social responsibility management. one few attempts seek assess relationship between GHRM, industry. contribution paper significant limit literature, it empirically investigates association

Язык: Английский

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Consumer minimalism for sustainability: Exploring the determinants of rental consumption intention

Journal of Consumer Behaviour, Год журнала: 2023, Номер 23(2), С. 514 - 529

Опубликована: Июль 19, 2023

Abstract The burgeoning growth of a sharing economy model in the form rental business has created keen interest understanding various underlying factors that go on to impact consumer behavior. This article aims understand antecedents “rental consumption,” and also examines concepts familiarity minimalism, perceived reputation, ascription responsibility, effectiveness with moderating role skepticism. We empirically tested our proposed framework examined mediating minimalism vis‐à‐vis its consumption analyzed data ( N = 365) structural equation modeling AMOS 25 Process Macro. findings presumably would enhance literature “sharing economy” by integrating VBN theory, intention. conclude theoretical contributions forward‐looking research directions emphasize shift behavior minimalistic value, implications for organizations operating economy.

Язык: Английский

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The Influence of New Media Literacy on Brand Engagement: Mediating Effects of Perceived Interactivity and Openness and the Moderating Effect of Age

Behavioral Sciences, Год журнала: 2025, Номер 15(4), С. 458 - 458

Опубликована: Апрель 2, 2025

The shift toward new media has brought changes to market participants. New literacy emerged as a necessary competency for consumers, and brand engagement become key goal of communication. However, despite the established importance literacy, how it affects perceptions reactions communication not been investigated. This study examined functional critical consuming which are components influence through mediating roles perceived interactivity openness moderating effect age. A cross-sectional was conducted with 260 South Korean adults hypothetical brand’s social post. results showed that on varied by age: in younger group decreased interactivity, openness, engagement. In older group, preliminarily increased interactivity. Critical enhanced positively affecting across all ages. reframes shaping consumer behavior interactions. These findings suggest is variable understanding era.

Язык: Английский

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LET'S CONNECT IN METAVERSE. BRAND'S NEW DESTINATION TO INCREASE CONSUMERS' AFFECTIVE BRAND ENGAGEMENT & THEIR SATISFACTION AND ADVOCACY

Journal of Content Community and Communication, Год журнала: 2022, Номер 15(8), С. 276 - 293

Опубликована: Июнь 30, 2022

The bands are experiencing a change in the consumers' brand preferences pattern, where consumers more prone to experience product virtually using Metaverse. This descriptive study examined antecedents (novelty, Interactivity, Vividness) of brand's gamification marketing activities Metaverse and impact on affective engagement. Also, this explored anticipated satisfaction advocacy conceptual model was analysed SMART-PLS. collected from 9 countries were used do analysis. finding suggests that brands can have effective engagement increase their virtual if they use gamification-based

Язык: Английский

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