Journal of Content Community and Communication,
Год журнала:
2022,
Номер
15(8), С. 69 - 83
Опубликована: Июнь 30, 2022
Despite
the
challenges
of
pandemics
and
economic
slowdown,
Indian
economy
is
witnessing
a
surge
in
entrepreneurial
activities.
At
same
time,
we
are
also
seeing
start-up
companies
financial
losses,
mass
lay-offs
salary
cuts
due
to
pandemic
restrictions
slowdown.
The
main
reason
for
failure
lack
viable
strategy
develop
execute
strong
branding,
promotion
marketing
strategy.
Digital
offers
affordable
option
start-ups
brand
building.
However,
many
resistant
use
digital
purpose
research
study
understand
why
resist
adoption
tools
technologies.
We
have
conducted
cross-sectional
by
collecting
primary
data
from
355
respondents
similar
number
companies,
who
were
either
owners
or
managers
working
startup
companies.
important
finding
was
that
factors
like
usage
barrier,
value
risk
barrier
psychological
major
inhibitors
start-ups.
Gender,
age
size
company
played
moderating
role
influencing
intention.
For
male
effect
all
significant,
while
female
owners,
only
significant.
Value
had
significant
impact
on
young
middle-aged
old
owners.
Journal of Business Research,
Год журнала:
2022,
Номер
156, С. 113507 - 113507
Опубликована: Ноя. 30, 2022
Several
extant
contemporary
works
of
literature
diagnose
the
lack
sound
theoretical
underpinnings
Digital
Entrepreneurship
phenomenon.
This
paper
provides
a
systematic
review
offering
insights
on
phenomenon
to
generate
into
recent
developments
in
field.
A
was
conducted
enhance
understanding
Web
Science
and
Scopus
were
employed
identify,
extract,
select,
related
articles
using
search
keywords.
Finally,
from
25
SSCI-indexed
journals
selected
for
this
study.
identifies
current
research
paths
digital
entrepreneurship
categorizing
key
findings
themes,
contexts,
methodologies
TCM
framework.
we
propose
conceptual
model
that
presents
how
traditional
enterprise
can
transform
enterprise.
The
study
contributes
conceptualization
by
laying
groundwork
further
development
encouraging
researchers
investigate
Journal of Consumer Behaviour,
Год журнала:
2023,
Номер
23(2), С. 556 - 585
Опубликована: Июль 24, 2023
Abstract
Brands
are
moving
towards
the
Metaverse
(3D
immersive
virtual
spaces),
where
growth
of
intangible
products
and
nonfungible
tokens
(NFTs)
evolving
into
a
new
type
hybrid
experience
for
users.
This
paper
aims
to
establish
role
“gamification
marketing
activities”
its
influence
on
consumer‐based
brand
equity
in
examine
mediating
consumers'
engagement
love.
To
evaluate
conceptual
model
based
cross‐cultural
data
from
two
emerging
countries
Asia
Africa,
study
followed
two‐stage,
mechanism
using
PLS‐SEM
neural
network
modeling.
provides
insights
Metaverse–a
taxonomy
technology,
context
embodiment,
presence
AVATAR,
interactivity
world,
supported
by
social
exchange
theory.
also
suggests
practitioners
focus
authenticity
while
projecting
their
Metaverse.
International Journal of Consumer Studies,
Год журнала:
2022,
Номер
47(2), С. 751 - 766
Опубликована: Сен. 10, 2022
Abstract
Mobile
devices
are
ubiquitous
in
the
lives
of
modern
consumers,
who
use
them
for
information‐seeking
and
purchasing
activities,
fostering
emergence
m‐commerce.
This
trend
has
been
exacerbated
by
COVID‐19
pandemic,
which
boosted
m‐commerce
growth
both
developed
developing
countries.
Hence,
there
is
a
need
cross‐cultural
research
concerning
factors
affecting
behavioural
intentions.
Drawing
upon
hedonic
information
systems
model,
we
measure
impact
utilitarian
on
satisfaction,
repurchase
intention,
eWOM
through
mediation
enjoyment
across
two
countries
characterized
different
stages
readiness
culture:
China
Italy.
Findings
suggest
that
satisfaction
stronger
among
Italian
users
than
Chinese
users.
On
contrary,
users,
their
mobile
phones
as
primary
device
to
shop
online,
effect
stronger.
With
this
study,
contribute
provide
guidelines
retailers
operating
diverse
international
markets.
Technological Forecasting and Social Change,
Год журнала:
2022,
Номер
180, С. 121720 - 121720
Опубликована: Май 4, 2022
The
purpose
of
this
paper
is
to
examine
the
effectiveness
social
media
on
different
stages
consumers'
cognitive
through
Hierarchy
Effects
(HOE)
model
for
mobile
banking
adoption
among
consumers.
A
two-stage
analytical
approach
with
Structural
Equation
Modeling
(SEM)
and
Neural
Network
(NN)
analysis
bring
out
media's
distinctive
confirmatory
influence
Data
from
482
respondents
in
age
group
18
years
30
(the
young
consumers)
India
was
analyzed
acceptance.
Results
show
increasing
tendency
level.
Among
four
(Attention,
Interest,
Desire,
Action-
AIDA
model)
m-banking
adoption,
Action
Interest
are
most
influenced
by
media,
followed
Desire
Attention.
This
research
provides
a
combining
“SEM
NN”
assess
impact
integration
constructs.
We
develop
an
original
integrated
which
outlines
phenomenon
diffusion
information
Economic Research-Ekonomska Istraživanja,
Год журнала:
2023,
Номер
36(3)
Опубликована: Янв. 25, 2023
This
article
investigated
the
effect
of
perceived
convenience
and
value
on
intention
to
repurchase
in
online
shopping.
We
also
assessed
trust
e-WOM
as
mediators
between
intention.
During
March-July
2022,
a
sample
298
responses
were
collected
from
consumers
that
use
shopping
North
Macedonia.
analysed
research
model
using
PLS
structural
equation
modelling
(SEM)
used
bootstrapping
technique
for
testing
hypotheses.
The
findings
showed
all
independent
variables
(perceived
value,
convenience,
trust,
e-WOM)
affected
Moreover,
revealed
mediate
relationship
its
with
Perceived
contributed
significantly
during
shopping,
had
greater
impact
e-WOM.
Results
provide
some
theoretical
practical
implications
regarding
effects
factors
foresight,
Год журнала:
2023,
Номер
26(1), С. 35 - 58
Опубликована: Июль 12, 2023
Purpose
This
study
sought
to
determine
the
role
of
green
human
resource
management
(GHRM)
in
fostering
employees'
environmental
performance
(ENVP).
aims
advance
knowledge
related
firms’
GHRM
activities
cultivating
eco-responsible
behaviors
among
employees,
considering
innovation
(GI)
as
a
mediator.
Design/methodology/approach
For
this
study,
data
579
respondents
were
collected
from
employees
working
manufacturing
industry
India.
In
all,
sector
India
participated
study.
The
proposed
model
was
tested
using
SMART
PLS
3.3.
Findings
findings
stated
that
found
significantly
predict
ENVP
Indian
industry,
and
GI
exhibited
partial
mediation.
emphasizes
carried
out
by
firms
encourage
engage
develop
products
find
novel
operation
processes
improve
ENVP.
Research
limitations/implications
As
is
limited
organizations
India,
results
cannot
be
generalized;
future
studies
may
examine
different
contexts
generalize
findings.
Originality/value
encourages
policymakers
devise
laws
enable
implement
practices.
contributes
existing
literature
on
aspects
corporate
social
responsibility
management.
one
few
attempts
seek
assess
relationship
between
GHRM,
industry.
contribution
paper
significant
limit
literature,
it
empirically
investigates
association
Journal of Consumer Behaviour,
Год журнала:
2023,
Номер
23(2), С. 514 - 529
Опубликована: Июль 19, 2023
Abstract
The
burgeoning
growth
of
a
sharing
economy
model
in
the
form
rental
business
has
created
keen
interest
understanding
various
underlying
factors
that
go
on
to
impact
consumer
behavior.
This
article
aims
understand
antecedents
“rental
consumption,”
and
also
examines
concepts
familiarity
minimalism,
perceived
reputation,
ascription
responsibility,
effectiveness
with
moderating
role
skepticism.
We
empirically
tested
our
proposed
framework
examined
mediating
minimalism
vis‐à‐vis
its
consumption
analyzed
data
(
N
=
365)
structural
equation
modeling
AMOS
25
Process
Macro.
findings
presumably
would
enhance
literature
“sharing
economy”
by
integrating
VBN
theory,
intention.
conclude
theoretical
contributions
forward‐looking
research
directions
emphasize
shift
behavior
minimalistic
value,
implications
for
organizations
operating
economy.
Behavioral Sciences,
Год журнала:
2025,
Номер
15(4), С. 458 - 458
Опубликована: Апрель 2, 2025
The
shift
toward
new
media
has
brought
changes
to
market
participants.
New
literacy
emerged
as
a
necessary
competency
for
consumers,
and
brand
engagement
become
key
goal
of
communication.
However,
despite
the
established
importance
literacy,
how
it
affects
perceptions
reactions
communication
not
been
investigated.
This
study
examined
functional
critical
consuming
which
are
components
influence
through
mediating
roles
perceived
interactivity
openness
moderating
effect
age.
A
cross-sectional
was
conducted
with
260
South
Korean
adults
hypothetical
brand’s
social
post.
results
showed
that
on
varied
by
age:
in
younger
group
decreased
interactivity,
openness,
engagement.
In
older
group,
preliminarily
increased
interactivity.
Critical
enhanced
positively
affecting
across
all
ages.
reframes
shaping
consumer
behavior
interactions.
These
findings
suggest
is
variable
understanding
era.
Journal of Content Community and Communication,
Год журнала:
2022,
Номер
15(8), С. 276 - 293
Опубликована: Июнь 30, 2022
The
bands
are
experiencing
a
change
in
the
consumers'
brand
preferences
pattern,
where
consumers
more
prone
to
experience
product
virtually
using
Metaverse.
This
descriptive
study
examined
antecedents
(novelty,
Interactivity,
Vividness)
of
brand's
gamification
marketing
activities
Metaverse
and
impact
on
affective
engagement.
Also,
this
explored
anticipated
satisfaction
advocacy
conceptual
model
was
analysed
SMART-PLS.
collected
from
9
countries
were
used
do
analysis.
finding
suggests
that
brands
can
have
effective
engagement
increase
their
virtual
if
they
use
gamification-based