Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How?

Journal of Decision System, Год журнала: 2023, Номер 33(4), С. 537 - 550

Опубликована: Апрель 4, 2023

With the increased momentum of knowledge generation in field research, systematic reviews are essential to epitomise state extant literature and for theory building. In this article, we discuss advantages synthesising reporting findings using a more impactful type review, framework-based review. Additionally, list summarise some popularly used frameworks, TCCM (theories-contexts-characteristics-methods; Paul & Rosado-Serrano, 2019), ADO (antecedents-decisions-outcomes; Benito, 2018), 5W+ H (who, when, where, what, why, how; Callahan, Citation2014) IMO (input-mediators-outcomes; Ilgen et al., Citation2005). We also provide methodological guidelines conducting such

Язык: Английский

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Virtual influencers as an emerging marketing theory: A systematic literature review

International Journal of Consumer Studies, Год журнала: 2023, Номер 47(6), С. 2479 - 2494

Опубликована: Май 24, 2023

Abstract Over the past few years, popularity of influencers on social media (SM) has increased, and influencer marketing become an important element in companies' strategies. This resulted significant interest from researchers practitioners; consequently, number publications devoted to topic risen. Simultaneously, computer‐generated avatars virtual (VIs), including those using artificial intelligence (AI) machine learning, have begun emerge gain SM space. Thus far, research these topics been limited, with studies examining issue different perspectives. Given growing potential VIs' inclusion consumer decision‐making process, this being a developing field, comprehensive critical review existing subject is urgently needed. In response, study consolidates current state virtual, AI, influencers. A systematic peer‐reviewed articles was conducted identify key themes dominant concepts. An analysis 35 provides understanding phenomenon, shedding light mechanisms underlying appeal VIs their role shaping attitudes behaviors. Based analysis, main thematic streams are presented. Further, gaps identified, recommendations made for future directions.

Язык: Английский

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Augmented reality in marketing: Conceptualization and systematic review

International Journal of Consumer Studies, Год журнала: 2023, Номер 47(6), С. 2335 - 2366

Опубликована: Март 27, 2023

Abstract This systematic review of the literature focuses on use AR and its impacts in marketing area. It provides a multidisciplinary, up‐to‐date synthesis an exhaustive classification AR. Through SPAR‐4‐SLR protocol, 148 articles were selected for analysis. The study has three main objectives. First, it reports key characteristics (distribution by year, publication outlets, etc.), theoretical models, methodologies used this research domain. Second, suggests types according to their triggers object augmentation (self vs. external). Third, proposes framework that presents (1) features attributes experience; (2) cognitive, affective, social mediators; (3) outcomes these experiences. Key moderators (types AR, products, individual characteristics, etc.) are also discussed. Using TCCM (theories, context, methodologies), offers several future avenues highlights importance considering effects different Finally, pointers managers how develop efficient solutions can be reduce company's carbon footprint.

Язык: Английский

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Consumers' willingness to pay for corporate social responsibility: Theory and evidence

International Journal of Consumer Studies, Год журнала: 2023, Номер 47(6), С. 2212 - 2244

Опубликована: Фев. 8, 2023

Abstract In an era when consumers believe that businesses should engage in corporate social responsibility (CSR), it is vital to understand how affects consumers' willingness pay (WTP) for the goods and services offered by such businesses. There a need in‐depth study into relationship between CSR WTP, identify mediators moderators affecting this relationship. To investigate this, we conducted systematic literature review based on preliminary search result of 116 unique articles indexed topic four bibliographic databases—Scopus, Google Scholar, Dimensions Web Science—published over previous seven decades. The findings confirm overall positive effect WTP. This also reveals indirect mediated variables like Brand Trust, Loyalty, Love, Customer Satisfaction, Attitude, Purchase Intention Equity. impacted moderators, including demographics, cause‐based aspects, company characteristics, personal aspects types products. theory explaining evidence each these provides deeper understanding intervening variables. Based these, conceptual framework involving all developed. Theory, Context Method (TCM) employed gaps systematically make recommendations future research. will aid marketers developing pricing strategies thorough consumer behaviour terms perceptions. Scholars can use study's examine previously unexplored relationships. As its influence purchase grows, comprehensive effects WTP fills important gap.

Язык: Английский

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Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review

International Journal of Consumer Studies, Год журнала: 2023, Номер 48(1)

Опубликована: Сен. 27, 2023

Abstract The notion of ‘anthropomorphism’ has been a subject intrigue for transdisciplinary academics and scholars the longest time, as origin this concept dates back to BCE (Before Common Era). Over past few decades, anthropomorphism literature burgeoning in marketing discipline its subfields (branding, advertising, consumer behaviour, etc.). This relatively novel stream adopts offers fascinating insights into consumers their choices, intentions. Although there have several qualitative review‐based assessments within field, none informed by quantitative tools or through framework‐based approach. Our hybrid variant systematic review fills gap using bibliometric techniques (performance analysis, co‐authorship analysis countries authors, co‐word keywords) Theories‐Context‐Characteristics‐Methods (TCCM) framework show evolution , trends intellectual structure behaviour research. We depict evolving trajectory over time sample 432 peer‐reviewed journal articles 27,671 secondary references (between 2005 2023) on behaviour. Significant results include identifying describing most influential articles, journals countries, different research streams, development, future directions. also present six knowledge clusters delineating field. An additional section depicting theories employed, characteristics explored, contexts examined, methods utilized domain presented. Furthermore, we used TCCM orchestrate possible trajectories By doing this, offer practitioners comprehension advancements comprehensive road map

Язык: Английский

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INNOSERV: Generalized scale for perceived service innovation

Journal of Business Research, Год журнала: 2023, Номер 160, С. 113723 - 113723

Опубликована: Фев. 25, 2023

Existing scales for Service Innovation focused mostly on technological newness in firms where the non-technological components were ignored. This study emphasizes need measures that could include both and constructs from customer perspective across a range of sectors. Mixed Method approach was adopted qualitative techniques like in-depth interview, focus group discussion used item generation purification followed by quantitative tests PCA, EFA path analysis to establish validation. A 22 items scale named INNOSERV with seven major typologies measure service innovation developed. Theoretically this helps emphasizing importance considering be viewed while measuring performance industry. Managerially, industry understanding how their customers perceive or diffuse activity. For society, organization understands also plays role contributing economic, social environmental sustainability. highlights exclusive approaches, theories measurement tools which are essential defined sector.

Язык: Английский

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Personal Values and Sustainable Consumerism: Performance Trends, Intellectual Structure, and Future Research Fronts

Journal of Consumer Behaviour, Год журнала: 2024, Номер unknown

Опубликована: Дек. 10, 2024

ABSTRACT Extant literature suggests that personal values influence consumers' choice, intention, and preference for sustainable environment‐friendly products. By adopting a replicative systematic‐cum‐quantitative approach, this bibliometric review attempts to map the existing literature, which jointly studies consumption. Choosing from toolbox, we employed diverse set of analyses such as performance analysis, co‐authorship cartographic thematic mapping, evolution on refined dataset comprising 419 peer‐reviewed journal articles 187 journals. The findings synthesis point six distinct topical clusters orchestrate present intellectual structure, along with identifying top contributors constituents in domain. We also themes chart using Sankey diagram Bibliometrix‐R. In addition, three‐dimensional TMC framework is adopted outline avenues future research. Furthermore, suggest implications theory practice elucidate limitations.

Язык: Английский

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Foreign market entry modes of family firms: A review and research agenda

Journal of Business Research, Год журнала: 2023, Номер 172, С. 114407 - 114407

Опубликована: Дек. 5, 2023

Язык: Английский

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How do consumers evaluate products in virtual reality? A literature review for a research agenda

Spanish Journal of Marketing - ESIC, Год журнала: 2023, Номер 28(3), С. 356 - 380

Опубликована: Июнь 7, 2023

Purpose This paper aims to review the existing literature about consumers’ evaluation of products in virtual reality (VR), provide an accurate overview this field, systematise knowledge developed so far, identify research gaps and propose a future agenda. Design/methodology/approach A systematic was performed on Scopus Web Science, resulting final pool 31 articles. Findings Four main themes were identified, detailed agenda is proposed based findings following theory, context, characteristics, methodology framework. Research limitations/implications The provision formal inclusion exclusion criteria may have resulted additional potentially relevant articles not indexed data set under consideration. Originality/value highlights how are perceived VR, responses, peculiarities VR compared other conditions as product test environment. To best authors’ knowledge, seems represent first systemic that focusses solely consumers assess VR. results lead broad proposal directions for can expand marketing. Practical implications concern use design strategies testing prototyping

Язык: Английский

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Public service announcements: A literature review and way forward

International Journal of Consumer Studies, Год журнала: 2023, Номер 47(6), С. 2451 - 2478

Опубликована: Май 2, 2023

Abstract This paper presents a literature review of public service announcements (PSAs). Using the SPAR‐4‐SLR protocol, we uncover 119 articles on PSAs in domains corporate social responsibility (CSR), environment, health, finance, safety, and security. The reveals that PSA makers may elicit empathy during their appeal also juxtapose with narratives. Further, they consider using fear, humour, nurturance appeals. We cull key takeaways from each domain identify commonalities differences across domains. In addition, offer strategies to make effective. run more PSAs, use targeted appeals, fewer celebrity identifies gaps outlines future research directions.

Язык: Английский

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