Current Issues in Tourism,
Год журнала:
2024,
Номер
unknown, С. 1 - 21
Опубликована: Фев. 28, 2024
The
rapid
adoption
of
immersive
technologies
such
as
the
Metaverse
promises
to
transform
tourism
industry.
However,
some
experiences
fail
elicit
positive
feelings
about
corresponding
authentic
destinations
or
motivate
in-person
visitation.
Unless
redesigned,
risks
becoming
a
'Darkverse'
that
displaces
–
rather
than
complements
actual
travel.
This
study
provides
human-centered
approach
by
applying
technology
acceptance
model
through
mixed
methods,
including
content
analysis
and
scenario-based
experiments.
Strategies
limiting
duration
mitigate
cybersickness,
providing
exit
controls,
carefully
crafting
prove
critical
harnessing
sustainably.
By
optimising
complement
not
replace
wellbeing-focused
travel,
this
novel
presents
new
opportunities
for
industry
responsibly
leverage
technologies.
proposed
design
principles
guide
innovators
policymakers
seeking
maximise
benefits
while
avoiding
virtual
dystopia.
International Journal of Information Management,
Год журнала:
2023,
Номер
unknown, С. 102726 - 102726
Опубликована: Ноя. 1, 2023
The
virtualization
of
cultural
events
in
the
metaverse
creates
opportunities
to
generate
valuable
and
innovative
experiences
that
replicate
extend
in-person
events;
but
process
faces
associated
challenges.
In
absence
relevant
empirical
studies,
aim
this
article
is
analyze
positive
negative
aspects
user
experience
a
event
held
metaverse.
A
mixed-methods
approach
employed
test
proposed
hypotheses.
results
from
three
focus
groups
demonstrated
difficulty
users
face
focusing
their
attention
on
main
elements
metaverse,
inability
virtual
sphere
convey
authenticity
event.
Based
these
findings,
metaverse-focused
quantitative
study
was
conducted
examine
whether
perceived
gamification
mitigate
effects
failing
pay
experiences.
When
increased
levels,
ability
imagine
real
perceptions
increased,
which
produced
behavioral
intentions.
This
one
first
studies
empirically
tourist
metaverse;
managers
policymakers
can
benefit
hold
events.
Service Industries Journal,
Год журнала:
2023,
Номер
43(15-16), С. 1140 - 1172
Опубликована: Сен. 21, 2023
Although
it
is
still
at
the
inception
stage,
Metaverse
likely
to
revolutionize
service
marketing
and
management
by
disrupting
existing
business
strategies,
consumer
norms,
practices.
However,
most
of
research
focuses
on
co-creation
metaverstic
experiences
in
terms
interaction,
but
not
purchase
experience
process
actual
products
services.
This
study
proposes
a
conceptual
framework
that
explains
how
why
will
have
significant
impacts
creation
delivery
experiences,
those
through
provision
functional
hedonic
benefits
various
stakeholders.
also
discusses
potential
mitigating
decision
risks
attributed
uncertainties
associated
with
offerings,
information
overload,
confusion
ecosystems
customers'
journey.
Since
adoption
implications
for
all
stakeholders
while
presenting
challenges,
challenges
are
discussed.
provides
agenda
investigate
possible
industries.
International Journal of Tourism Cities,
Год журнала:
2024,
Номер
10(3), С. 974 - 994
Опубликована: Март 12, 2024
Purpose
The
purpose
of
this
paper
is
to
analyse
the
metaverse
platform
in
a
social
context
better
understand
future
tool
tourism
cities
and
how
can
help
improve
well-being
residents
both
digital
physical
scenarios.
Design/methodology/approach
In
paper,
current
probable
developments
metaverse,
its
use
companies
have
been
investigated.
Moreover,
study
develops,
collects
examines
main
definitions
by
expert
authors
organizations
as
methodology
ensure
transparency
credibility
analysis.
Findings
suggest
that
fusion
must
create
residents’
services
experiences
new
MetaTourPolis
interact
connect
citizens
with
city’s
institutions
companies,
well
make
more
attractive,
innovative,
environmentally
friendly
healthier
places
live.
Metaverse
will
bring
changes
for
tourists,
fact,
virtual
already
changing
improving
quality
life
people
disabilities
cities.
For
instance,
has
implemented
Seoul,
Santa
Monica
Dubai
their
residents,
including
disabilities,
resolve
bureaucratic
administrative
problems,
avoiding
group
rest
travelling
bus
or
car
institutions.
addition,
several
applications
based
on
softbot
tutors
centres
developed
blind
impaired
people,
elderly
people’
life,
respectively.
Originality/value
A
concept
called
“MetaTourPolis”
included
stage
relationship
between
platform,
where
polis
21st
century
be
at
service
citizens,
tourists
sustainable,
efficient,
quantitative
environmental
Journal of Contemporary Marketing Science,
Год журнала:
2024,
Номер
7(1), С. 56 - 83
Опубликована: Март 13, 2024
Purpose
This
study
aims
to
explore
the
conversion
of
metaverse
marketing
(MVM)
into
strategic
agility
among
SMEs
based
on
dynamic
capabilities
(DC)
and
management
(DMC)
theories.
paper
discusses
how
constructs
such
as
immersive
technologies
(IMT),
customer
immersion
(CI)
managerial
(MC)
play
critical
role
in
transformation
MVM
(SA).
Design/methodology/approach
A
theoretical
framework
DC
DMC
theories,
a
comprehensive
review
literature
MVM,
IMT,
CI,
MC
SA,
was
developed
order
theoretically
investigate
relationships
between
SA.
In
this
framework,
is
independent
variable,
while
dependent
variable
Also,
IMT
CI
both
mediate
association
moderate
SA
one
stream;
another
stream.
Findings
research
develops
that
recommends
nine
set
important
propositions
MVM.
An
extensive
conducted
examine
effect
The
proposed
suggests
brand
community
development
communication,
experiential
personalisation
once
accessed
through
(i.e.
VR,
AR,
MR)
engagement,
absorption-customer
acquisition
assimilation
knowledge,
presence)
can
produce
significant
experience
management,
value
co-creation
process
innovation.
Originality/value
current
theorise
relationship
rooted
also
perspective.
moderating
hand,
other,
provides
support
mediators
insight
SME
adoption
it
generates
Lastly,
contributes
body
knowledge
Current Issues in Tourism,
Год журнала:
2024,
Номер
unknown, С. 1 - 21
Опубликована: Март 15, 2024
The
Metaverse
opens
a
digital
realm
that
offers
transformative
possibilities
for
the
sector,
promising
to
reshape
way
tourists
explore,
experience,
and
interact
with
destinations.
objective
of
this
research
is
measure
acceptance
technology
within
tourism
industry,
particular
focus
on
adoption
patterns
among
Gen
Z
Millennials
from
given
high
education
institution.
methodology
consisted
PLS-SEM
analysis
based
sample
218
users,
Unified
Theory
Acceptance
Use
Technology
(UTAUT-2
model),
which
identified
as
robust
model
analysing
gap
in
usage.
results
work
reveal
tested
has
predictability
power
according
behavioural
intention
use
tourism.
Specifically,
facilitating
conditions,
price
value,
social
influence,
visit
destination
become
significant
factors.
Also,
these
findings
prove
evolution
could
be
analysed
also
test
changes
concerning
other
constructs.
Purpose
The
primary
objective
of
this
study
is
to
ascertain
how
Metaverse
technologies,
primarily
virtual
reality
(VR)
and
augmented
(AR),
redefine
tourism
experiences.
It
aims
delve
into
the
capabilities
these
technologies
in
eliminating
conventional
physical
economic
barriers
enabling
exploration
destinations.
Additionally,
seeks
understand
enterprises
can
leverage
for
operational
efficiency
enhance
customer
satisfaction.
Design/methodology/approach
This
research
uses
a
two-pronged
methodological
approach,
incorporating
bibliometric
analysis
techniques
systematic
literature
review.
Bibliometric
provides
quantitative
assessment
existing
literature,
identifying
key
trends,
authors
publications
domain
tourism.
Concurrently,
review
qualitatively
evaluates
content
context
studies,
focussing
on
applications
VR
AR
as
well
managerial
consumer
implications
therein.
Findings
findings
reveal
significant
uptick
production
post-2018,
indicating
burgeoning
interest
field.
facilitates
unique
blend
engaging
personalised
experiences
from
comfort
one’s
home.
Moreover,
stand
gain
streamlined
booking
processes
improve
efficiency,
which
turn
augments
Research
limitations/implications
confined
does
not
involve
data
collection,
could
limit
comprehensiveness
insights.
nascent
stage
technology
presents
challenge
deriving
conclusive
implications.
underscores
need
further
empirical
validate
theoretical
frameworks
discussed
explore
long-term
sector.
Practical
opens
avenues
their
engagement
efficiency.
offers
novel
platform
immersive
travel
experiences,
thereby
potentially
increasing
market
reach
facilitated
by
also
lead
cost
reduction
increased
profitability
enterprises.
Social
integration
democratise
allowing
individuals
who
might
be
economically
or
physically
constrained
virtually
global
However,
it
raises
concerns
regarding
digital
divide
potential
loss
authentic
human
interactions
cultural
exchanges
that
traditionally
characterise
Originality/value
among
pioneering
efforts
quantitatively
analyse
field
metaverse
By
amalgamating
with
review,
unveils
transcending
paradigms,
presenting
comprehensive
understanding
practical,
consumer-centric
Management Research Review,
Год журнала:
2024,
Номер
47(7), С. 1029 - 1051
Опубликована: Март 15, 2024
Purpose
This
study
aims
to
answer
two
significant
questions:
What
are
the
relative
consumer
and
firm-level
effects
of
marketing
through
metaverse
compared
conventional
endeavours?
current
trends
in
utilizing
as
reported
recent
literature?
Design/methodology/approach
uses
a
systematic
literature
review
methodology,
using
Preferred
Reporting
Items
for
Systematic
Reviews
Meta-Analyses
flowchart
synthesize
existing
research.
A
total
35
articles
written
English
were
selected
analysed
from
databases,
Web
Science
EBSCO
Host.
Findings
The
findings
indicate
that
consumer-level
include
loyalty
brand
attachment.
benefits
decentralization
cost
reductions.
paper
proposes
framework
indicating
variables
could
attenuate
or
enhance
association
between
immersive
components
their
resultant
effects.
Originality/value
contributes
understanding
role
practices
related
mix
components.
conceptualizes
novel
its
