Journal of Association of Arab Universities for Tourism and Hospitality,
Год журнала:
2024,
Номер
26(2), С. 179 - 204
Опубликована: Июнь 1, 2024
Virtual
museums
have
gained
great
importance
in
the
tourism
sector,
as
they
play
an
important
role
attracting
tourists,
especially
with
development
of
technological
means,
wide
spread
virtual
museums,
and
possibility
entering
them
from
various
countries
world
without
being
adhere
to
limits
place
time.
Modern
techniques
are
considered
basic
factor
on
which
based,
more
advanced
these
are,
enjoyable
interactive
museum
will
be
thus
succeed
tourists.
With
diversity
Egyptian
their
richness
unique
collections,
it
has
become
necessary
benefit
confront
economic
crisis.
In
this
context,
research
examines
modern
trends
used
generating
desire
among
tourists
visit
realistically.The
study
aims
identify
reveal
services
that
provides
determine
technology
museum.
To
achieve
goals,
descriptive
analytical
approach,
The
sample
was
a
random
120
experts
Ministry
Tourism
Antiquities.
questionnaires
were
analyzed
using
statistical
analysis
program
SPSS
v.26
extract
frequencies
arithmetic
averages.
showed
present
contribute
improving
experience
increasing
museums.
Journal of Ecohumanism,
Год журнала:
2025,
Номер
3(8)
Опубликована: Янв. 14, 2025
Introduction:
Digital
technologies
such
as
AR
and
Virtual
exhibitions
are
changing
the
art
cultural
industry
museums
by
impacting
visitor
engagement
satisfaction.
In
UK,
museum
sector
represents
a
broad
landscape
due
to
vast
number
of
museums,
in
which
these
implemented
address
challenges
declining
visitors
enhancing
Objective:
This
study
purported
investigate
impact
Exhibitions
on
satisfaction
UK
museums.
Methodology:
A
cross-sectional
research
design
was
employed,
collecting
data
from
155
respondents
through
structured
questionnaire
based
Technology
Acceptance
Model
(TAM).
Results:
The
results
revealed
that
have
positive
though
moderated
factors
technical
usability,
demographics
types.
Here,
larger
more
resources
demonstrates
greater
capacity
adopt
digital
transformation,
while
smaller
may
face
resource
constraints.
Conclusion:
nutshell,
it
can
be
said
enhance
experiences
foster
long-term
behaviours
repeat
visits
word
mouth.
Hence,
hybrid
model
us
critical
for
combine
all
physical
diverse
audiences.
Journal of Tourism Futures,
Год журнала:
2025,
Номер
unknown
Опубликована: Янв. 30, 2025
Purpose
This
study
performs
a
science
mapping
approach
based
on
bibliometric
analysis
of
the
metaverse
and
its
associated
technology
in
tourism
hospitality.
As
an
immersive
technology,
has
penetrated
various
segments
human
life
business
activities.
digital
transformation
phenomenon
also
hospitality
mixed
reality,
comprising
virtual,
augmented
extended
reality.
Design/methodology/approach
The
knowledge
structure
past
future
trends
sector’s
application
is
analyzed
to
present
topological
temporal
by
approach.
Findings
show
that
current
emerging
are
related
mobilities,
cultural
heritage
tourism,
landscape
motivation
adopt
virtual
At
same
time,
suggest
three
themes
industry
through
metaverse:
exploration,
adoption
tourism.
Research
limitations/implications
Metaverse
will
continue
impacting
services
product
offerings.
Stakeholders
players
sector
need
adapt
development
stay
competitive
relevant
today’s
environment.
Originality/value
Through
approach,
this
offers
crucial
structural
understanding
phenomenon.
Electronics,
Год журнала:
2024,
Номер
13(12), С. 2303 - 2303
Опубликована: Июнь 12, 2024
This
research
investigates
the
key
factors
influencing
young
users’
continuous
use
of
digital
twin-enhanced
metaverse
museums.
Attracting
users
to
museum
for
a
more
extended
period
consistently
contributes
increasing
frequency
visits
and
content
usage
promoting
its
sustainable
development
innovation.
However,
there
is
lack
on
museums,
which
makes
theoretical
basis
in-depth
design
user
motivation
museums
insufficient.
study
constructed
model
covering
four
dimensions—hedonic,
utilitarian,
social,
technological—based
communication’s
uses
gratification
theory
(UGT).
It
was
validated
in
Metaverse
Digital
Twin
Museum
(MDTM).
Using
Spatial.io’s
IES
Goya
as
experimental
platform,
team
conducted
Partial
Least
Squares
Structural
Equation
Modeling
(PLS-SEM)
using
SmartPLS
4.0
software
through
experiments
surveys
with
307
participants
aged
18
30.
Quantitative
analyses
revealed
that
MDTM’s
hedonic
(hope),
utilitarian
(information
self-presentation),
social
(social
interaction
presence),
technological
(immersion)
significantly
influenced
continued
intention.
The
findings
reveal
these
six
can
be
focus
future
enhance
experience.
fills
gap
applying
UGT
field
provides
managers
references
prolong
intention
use,
points
out
need
further
attention
practice.
Abstract
Digital
museums
play
a
crucial
role
in
facilitating
users'
access
to
and
exploration
of
digital
cultural
heritage
resources.
However,
exploring
the
factors
influencing
user
engagement
with
these
from
experience
perspective
remains
essential.
This
study
evaluates
driving
continuous
behavioral
intention
towards
museum
Beijing’s
central
axis,
integrating
new
task-technology
fit
(TTF)
unified
theory
acceptance
use
technology
(UTAUT)
models,
introducing
perceived
enjoyment,
design
aesthetics,
value
as
additional
variables.
Analyzing
survey
data
(n
=
377)
utilizing
structural
equation
modeling
(SEM),
identifies
following
key
findings:
(1)
task
characteristics
significantly
impact
TTF;
(2)
performance
expectancy,
effort
all
positively
intention;
(3)
technological
were
observed
expectancy;
but
(4)
TTF
social
influence
did
not
have
no
significant
intention.
These
findings
offer
valuable
insights
into
heritage,
offering
practical
guidance
for
future
development
optimization
museums,
highlighting
specific
implications
suggestions
enhancing
experience.
Sustainability,
Год журнала:
2024,
Номер
16(18), С. 8261 - 8261
Опубликована: Сен. 23, 2024
This
paper
explores
the
integration
of
augmented
reality
(AR)
technology
within
realm
cultural
heritage
tourism,
particularly
its
influence
on
development
tourists’
heritage-responsibility
behaviors.
Addressing
recovery
and
Chinese
domestic
tourism
in
post-pandemic
period,
smart
innovations
have
been
explored.
The
research
demonstrates
that
AR,
by
surpassing
physical
temporal
constraints,
fosters
a
deeper
synthesis
traditional
contemporary
cultures,
thereby
enriching
comprehension
national
history
heritage.
Employing
stimulus–organism–response
(SOR)
theory,
theoretical
framework
is
established
to
elucidate
causal
links
from
AR
attributes
perceived
usefulness,
enjoyment,
behavioral
intentions.
analysis
reveals
interactivity,
vividness,
novelty
significantly
augment
usefulness
although
augmentation
quality
does
not
notably
impact
enjoyment.
Both
enjoyment
drive
intention
recommend.
study
offers
valuable
insights
practical
recommendations
for
strategic
deployment
sustainable
tourism.
Frontiers in Psychology,
Год журнала:
2025,
Номер
16
Опубликована: Янв. 29, 2025
Augmented
reality
(AR)
has
gained
significant
attention
and
is
being
increasingly
utilized
to
enrich
the
learning
experience
of
museum
visitors.
This
study
explores
psychological
dimensions
AR
in
education,
focusing
on
motivation
academic
achievement
museums.
A
quantitative
research
was
carried
out,
encompassing
a
survey
266
visitors
at
Wuhan
Natural
History
Museum.
Partial
Least
Squares
Structural
Equation
Modeling
(PLS-SEM)
employed
as
analytical
tool
validate
proposed
model.
The
findings
reveal
positive
effects
information
quality
immersion,
imagination,
achievement,
well
richness
achievement.
Information
mediates
relationship
between
immersion/imagination,
while
immersion
imagination
mediate
association
motivation.
Additionally,
positively
influences
Furthermore,
wearable
comfort
moderates
effect
imagination.
provides
theoretical
insights
into
complex
interplay
these
variables
their
impact
have
implications
for
design
AR-based
systems
highlight
importance
considering
enhancing
user
experiences.
Purpose
This
study
examines
the
factors
influencing
users'
intentions
to
adopt
virtual
reality
(VR)
technologies
in
museums,
emphasizing
role
of
social
cognitive
theory
(SCT)
constructs
and
trust
dimensions
(ability,
integrity
benevolence).
Design/methodology/approach
A
survey
413
university
students
from
UAE,
KSA
Kuwait
was
conducted,
partial
least
squares
structural
equation
modeling
(PLS-SEM)
applied
analyze
relationships
between
SCT
constructs,
behavioral
intention.
Findings
significantly
impact
intention
use
VR
museums.
Trust
is
a
key
mediator
whose
play
pivotal
roles
shaping
intentions.
Gender
moderates
these
relationships,
while
cultural
age
differences
have
minimal
effects.
Originality/value
advances
understanding
psychological
trust-based
driving
adoption
contexts.
It
provides
actionable
insights
for
enhancing
users’
Metaverse-based
supporting
practitioners
policymakers
leveraging
within
Metaverse.
Multimodal Technologies and Interaction,
Год журнала:
2024,
Номер
8(7), С. 58 - 58
Опубликована: Июль 5, 2024
Extended
reality,
which
encompasses
virtual,
augmented,
and
mixed
emerges
as
an
important
didactic
resource,
offering
great
potential
to
bring
heritage
closer
the
educational
environment.
Heritage
education
is
a
challenge
for
today’s
society,
contributing
cultural
social
development.
Therefore,
aim
of
this
systematic
review
analyze
documents
related
in
through
extended
reality.
The
search
was
conducted
using
Scopus
Web
Sciences
databases,
allowing
international
search.
We
excluded
any
document
that
not
scientific
article
published
journal.
A
total
52
were
analyzed,
all
open-access
articles.
Preliminary
results
indicate
virtual
reality
augmented
are
utilized
work
with
architectural,
historical,
archaeological,
musical
heritage.
has
been
applied
stages
system,
formal
non-formal
settings,
thereby
demonstrating
its
versatility.
These
experiences
increase
motivation
academic
performance
comparison
less
innovative
methodologies,
line
other
studies
on
topic.
In
conclusion,
make
significant
impact
education,
particularly
when
combined
creation
multidisciplinary
groups
will
enhance
research
near
future.
