Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market

Frontiers in Psychology, Год журнала: 2024, Номер 14

Опубликована: Янв. 5, 2024

Introduction This paper aimed to build a predictive model through an empirical study examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well determine three variables theory planned behavior (TPB) willingness pay (WP) for green products in Peruvian market. Methods A total 405 consumers were surveyed. Most them between ages 18 30 single. To test hypotheses, partial least squares (PLS-SEM) used using SamrtPls4 software. The results show significant positive effect EA ATT PBC. ATT, SN, PBC WP was also tested years old Results AD SN tested. Discussion research provides antecedents that allow evaluation possibility companies governments adjust dissemination strategies related public policies regarding impact environmentally responsible order contribute development variable promotes disposition friendly products.

Язык: Английский

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Un Análisis estructural con SmartPLS de las Prácticas de Consumo de Ropa de Segunda Mano en la Generación Centennial

Deleted Journal, Год журнала: 2025, Номер unknown

Опубликована: Март 24, 2025

La investigación tiene como objetivo explorar la relación entre normatividad ética y el comportamiento de consumo ropa segunda mano en generación Centennial, centrándose compra tianguis, responsable uso vintage. Se aborda creciente popularidad prendas usadas, considerando aspectos éticos procedencia las prendas, condiciones laborales higiene. Los resultados revelan que los Centennials con alta muestran una marcada preferencia por valorando diversidad singularidad prendas. Además, se observa conexión positiva responsable, así vintage, indicando convicciones éticas influyen prácticas sostenibles elección moda distintiva. En conclusión, emerge un factor integral decisiones Centennials, afectando positivamente Estos ofrecen oportunidades para estrategias marketing resalten autenticidad sostenibilidad, alineadas valores esta generación, contribuyendo a impacto positivo industria moda.

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Generation Z in Chile, Colombia, México, and Panama: Interests and new digital consumption habits. Their use of Instagram and TikTok

El Profesional de la Informacion, Год журнала: 2023, Номер unknown

Опубликована: Апрель 3, 2023

In a reality that combines the virtual with physical and in context of information saturation, there are consumers who more critical, demanding, less loyal. this context, it is timely to know new habits Centennials, so as understand their behaviors consumption trends, aligning future communication strategies personality interests. The Centennials or Generation Z digital natives, concerned technology, complex (Alonso-López; Terol-Bolinches, 2020). –analyzed study– composed those born between 2000 2008, which corresponds youth currently 14 22 years old (Vilanova; Ortega, 2017; Hernández; Andrade-del-Cid, main objective research determine patterns online behavior exhibited by generation Mexico, Colombia, Chile, Panama, focus on characteristics processes, patterns, cultural traits they possess. To achieve this, mixed method proposed consisting Twitter conversation analysis, survey application (n=550), in-depth interviews (n=36), groups (n=2); all have been applied four selected countries. conclusions preferred content humor (75%), Instagram TikTok being most used networks. For they, important thing take care image 40% not interested technological topics. Furthermore, shared among countries; however, language difference

Язык: Английский

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Marketing de contenidos y decisión de compra de los consumidores Generación Z en Ecuador

ECA Sinergia, Год журнала: 2021, Номер 12(2), С. 25 - 25

Опубликована: Май 31, 2021

Con el uso masivo de medios digitales y redes sociales emerge la administración del contenido por parte las organizaciones, es decir, marketing contenidos. El objetivo estudio determinar grado asociación entre contenidos (MDC) decisión compra consumidor generación Z (DCCZ) en Ecuador. Para ello, se realizó un correlacional aplicado a n = 411 personas. análisis estadístico muestra existencia relación lineal variables, además correlación positiva considerable (rho=0.565), lo que recomienda aplicación estrategias complementarias ayuden incidir sobre conducta compra, todo tiempos pandemia donde existen otros factores pudieran tener mayor influencia o cliente Z. Palabras clave: Consumidor, correlación, Z, marketing, contenidos. ABSTRACT With the massive use of digital media and social networks, management content by organizations emerges, that is, marketing. The objective study is to determine if there an incidence in purchasing behavior consumer generation Ecuador, for this bibliographic variables interest was carried out, correlational applied people. statistical analysis shows existence mean positive correlation (rho 0.565), so it recommended apply complementary strategies help influence behavior, especially times pandemic where are other factors may have greater on or customer Keywords: Consumer, correlation, purchase decision,

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Factores que influyen en el comportamiento de consumo sostenible en la generación Z

Retos, Год журнала: 2024, Номер 14(27), С. 51 - 67

Опубликована: Март 26, 2024

Esta investigación analiza la relación entre comportamiento de consumo sostenible con percepción, las prácticas y los atributos percibidos en productos fabricantes torno al responsable generación Z. Para esto se hizo un estudio descriptivo,con enfoque cuantitativo. Se aplicó una encuesta formato digital a 903 adultos nacidos partir 1995 ciudad Bogotá. El análisis estadístico realizó mediante factorial confirmatorio para identificar si variables agrupan constructos propuestos, seguido modelo causal ecuaciones estructurales, metodología bootstraping el fin validar hipótesis propuestas. Los resultados comprueban existencia factores propuestos identificó que hábitos responsable, actitud hacia del producto inciden sostenible, sin embargo, fabricante no tienen directa este, aunque cuando son mediados por existe incidencia. Estos hallazgos aportan conocimiento científico ya literatura actual ha analizado producción consumidor. Portal razón, deben mejorar sus esfuerzos comunicar llevar mercado amigables medio ambiente.

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Political communication on TikTok: from the feminisation of discourse to incivility expressed in emoji form. An analysis of the Spanish political platform Sumar and reactions to its strategy

El Profesional de la Informacion, Год журнала: 2023, Номер unknown

Опубликована: Ноя. 28, 2023

In a context of permanent electoral campaign, an increasing number political communication specialists are trying to unravel the resources with which government officials and their parties seek influence TikTok users. From broad perspective, theme is more current than novel, however, in specific case this research, academic void identified by combining identification idiosyncratic traits feminization discourse study reactions (text emojis) that audiovisual content imbued trend provokes The intention find out whether inclusive tone feminized rhetorical style can be extrapolated Chinese-origin social network and, if so, its particular characteristics mitigate forms incivility. To carry checks, first seven months activity on platform Sumar leader, Yolanda Díaz, as protagonist most videos, selected. mixed methodology analysis comments allows verify that, although new Spanish party does not apply strategy perfectly adapted under study, anti-polarization rhetoric storytelling techniques manage neutralize extreme flaming.

Язык: Английский

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promoción digital del consumo sostenible en la relación G2C

VISUAL REVIEW International Visual Culture Review / Revista Internacional de Cultura Visual, Год журнала: 2023, Номер 13(2), С. 1 - 10

Опубликована: Янв. 30, 2023

En abril de 2022 inició la cuenta regresiva del reloj climático según previsualización los efectos actuales globales, cual se podría desacelerar con acciones estratégicas, planeación, y participación todos. Para lograrlo, es imperante el compromiso por sostenibilidad gobiernos, su presencia digital activa para agitar consciencias provocar cambios en consumo. El objetivo este trabajo observar las ventajas marketing relación G2C (gobierno-ciudadano), crear campañas que promuevan consumo razonado sostenible, coadyuvar así salvaguarda planeta.

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La Generación Centennial y su Poder de Influencia en hábitos de consumo y compra

LATAM Revista Latinoamericana de Ciencias Sociales y Humanidades, Год журнала: 2023, Номер 4(2)

Опубликована: Июнь 5, 2023

La Generación centennial es de los recientes grupos sociales, que surgen en este nuevo milenio, como esa población gran interés, para comprender aspectos esenciales, hábitos consumo y compra, ya que, la actualidad mercado, estudios se vuelven cada vez más profundos fuertes comprender. El presente propósito del estudio es, identificar las principales características cuantitativas cualitativas centennial, sobre uso bienes servicios. Para el investigación cuestión, utiliza enfoque mixto; incluye un corte transversal, realizada durante período 2019, con edades comprendidas entre 14 a 25 años, sector GAM (Gran Área Metropolitana). Los resultados demuestran, importancia grupo generacional enfatiza compra servicios, además información clave, procesos toma decisiones tangibles e intangibles, fundamental mercadeo publicidad, tipo consumidor, esté al alcance tiempo real, través dispositivos tecnológicos.

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What determines green purchase behavior?

Frontiers research topics, Год журнала: 2024, Номер unknown

Опубликована: Янв. 1, 2024

it is a pioneering approach to the world of academia, radically improving way scholarly research managed.The grand vision Frontiers where all people have an equal opportunity seek, share and generate knowledge.Frontiers provides immediate permanent online open access its publications, but this alone not enough realize our goals. journal seriesThe series multi-tier interdisciplinary set openaccess, journals, promising paradigm shift from current review, selection dissemination processes in academic publishing.All journals are driven by researchers for researchers; therefore, they constitute service community.At same time, operates on revolutionary invention, tiered publishing system, initially addressing specific communities scholars, gradually climbing up broader public understanding, thus serving interests lay society, too. Dedication qualityEach article landmark highest quality, thanks genuinely collaborative interactions between authors review editors, who include some world's best academicians.Research must be certified peers before entering stream knowledge that may eventually reach -and shape society; only applies most rigorous unbiased reviews.Frontiers revolutionizes freely delivering outstanding research, evaluated with no bias both social point view.By applying advanced information technologies, catapulting into new generation.

Язык: Английский

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Buyer´s Journey and Kolb's Learning Styles Buyer´s Journey and Kolb's Learning Styles of the Centennials Related to E-Commerce

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 71 - 93

Опубликована: Авг. 21, 2024

The lack of knowledge the Centennial generation's characteristics, particularly their learning styles, affects B2C buyer's journey efficiency with research offering little insight into relationship. This interdisciplinary carries out a cross-sectional statistical analysis styles generation based on Kolb's theory (related to consumer behavior), intending influence design strategies improve efficiency. For this, survey was carried 351 persons. comprises 12 Statements related theory. As result, it found that has two dominant accommodating (LS1) and divergent (LS3). Considering above, is concluded prefers concrete experiences feeling (EL1). In addition, an discussion presented relate findings marketing, web design, anthropology, mathematical disciplines. Finally, some theoretical practical implications are concerning Centennials-buyer's

Язык: Английский

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