Toward D2A: Enhancing Luxury Fashion With Seamless and Immersive Phygital Customer Experiences

International Journal of Consumer Studies, Год журнала: 2025, Номер 49(2)

Опубликована: Март 1, 2025

ABSTRACT This study explores direct‐to‐avatar (D2A) strategies—where brands engage directly with consumer avatars in virtual environments—in the luxury fashion retail sector, focusing on enhancing customer engagement and creating a seamless phygital (physical + digital) experience through immersion. Situated at crossroads of physical digital realms, this research assesses how immersive experiences contribute to perceived seamlessness within D2A direct‐to‐consumer (D2C) frameworks. Employing mixed‐method approach, including qualitative interviews brand managers three experimental design studies, paper addresses relatively underexplored effects marketing. Our findings reveal that immersion significantly boosts perceptions channel engagement, empowerment playing key amplifying role seamlessness–engagement relationship. enriches marketing strategies by highlighting pivotal crafting engaging unified experiences, offering practical insights thrive landscape.

Язык: Английский

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The Future of Marketing Analytics: Trends and Emerging Technologies

Deleted Journal, Год журнала: 2024, Номер 01(03), С. 23 - 32

Опубликована: Янв. 1, 2024

The study gives a summary of marketing analytics, its importance in modern companies, and the changing environment influenced by technological progress. It stresses need to keep abreast trends approaches improve organisational results. literature review explores important elements analytics such as artificial intelligence, machine learning, predictive personalization, consumer segmentation, growing significance augmented reality virtual reality. delves into how these technologies are strategies. discussion section analyses consequences new technology analytics. text impact AI, omni-channel real-time voice visual search, content personalisation, ethical issues on evolution tactics. conclusion emphasises comprehending client behaviour fostering corporate growth. developing be competitive environment. This provides future suggestions derived from examination present recommendation includes adopting technologies, customizing interactions, using investing talent development, balancing data privacy with utilizing social media, tracking ROI.

Язык: Английский

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Enabling personalized VR experiences: a framework for real-time adaptation and recommendations in VR environments

Virtual Reality, Год журнала: 2024, Номер 28(3)

Опубликована: Июнь 26, 2024

Abstract The personalization of user experiences through recommendation systems has been extensively explored in Internet applications, but this yet to be fully addressed Virtual Reality (VR) environments. complexity managing geometric 3D data, computational load, and natural interactions poses significant challenges real-time adaptation these immersive experiences. However, tailoring VR environments individual needs interests holds promise for enhancing In paper, we present Environment Adaptation Recommendations ( VR-EAR ), a framework designed address challenge. employs customizable object metadata hybrid system modeling implicit feedback We utilize optimization techniques ensure efficient performance. To evaluate our framework, virtual store where product locations dynamically adjust based on interactions. Our results demonstrate the effectiveness adapting personalizing real time. domains.

Язык: Английский

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A New Era of Automation in the Construction Industry: Implementing Leading-Edge Generative Artificial Intelligence, such as ChatGPT or Bard

SSRN Electronic Journal, Год журнала: 2024, Номер unknown

Опубликована: Янв. 1, 2024

The construction sector stands at the cusp of a transformative period propelled by integration generative artificial intelligence (AI) into diverse aspects its operations. This investigation delves revolutionary impact deploying cutting-edge AI, particularly ChatGPT model, across various dimensions activities. study concentrates on thorough exploration ChatGPT's utilization in crucial domains such as robotic equipment, 3D/4D/5D/6D printing processes, building information modeling (BIM) workflows, robotics, smart materials, and augmented/virtual reality (AR/VR) technologies, along with role drone surveying mapping. research underscores seamless enhancing effectiveness adaptability autonomous machinery. Furthermore, it examines benefits incorporating advanced where plays pivotal streamlining design iterations optimizing material usage. Additionally, investigates enhanced communication facilitated BIM promoting collaboration minimizing errors project planning execution. introduction robotics emerges groundbreaking advancement, amplifying capabilities systems enabling sophisticated tasks. also scrutinizes application development contributing to creation adaptive responsive components. Moreover, paper explores synergies between AR/VR presenting innovative approaches immersive visualization interactive planning. use mapping, showcasing elevating data analysis decision-making site management. By proposing comprehensive framework for implementing ChatGPT/Bard construction, outlines guidelines existing workflows. concludes shedding light potential ChatGPT, heralding new era automation innovation industry.

Язык: Английский

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Redefining Consumer Engagement in Virtual Spaces

Advances in marketing, customer relationship management, and e-services book series, Год журнала: 2024, Номер unknown, С. 415 - 430

Опубликована: Окт. 4, 2024

This perspective explores the integration of neuromarketing and metaverse in understanding influencing consumer behavior. Neuromarketing combines neuroscience marketing to gain insights into subconscious reactions, which can be analyzed real-time within virtual environments using technologies like VR AR. The offers opportunities for personalized marketing, emotional engagement, enhanced product testing, while also posing challenges such as cognitive overload ethical concerns related data privacy. By leveraging metaverse, brands create immersive emotionally resonant experiences, ultimately driving loyalty sales.

Язык: Английский

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Contribution of ChatGPT and Similar Generative Artificial Intelligence in Geotechnical Engineering and Soil Mechanics

SSRN Electronic Journal, Год журнала: 2024, Номер unknown

Опубликована: Янв. 1, 2024

This research study investigates the influence of ChatGPT on geotechnical engineering and soil mechanics. Positioned as an advanced language model, has emerged a formidable asset for enhancing communication, collaboration, problem-solving within geotechnics domain. A key aspect ChatGPT's contribution lies in its capacity to facilitate streamlined communication among engineers, researchers, practitioners. Leveraging natural processing capabilities, model enables seamless interaction, cultivating collaborative environment exchanging ideas, sharing insights, addressing intricate challenges projects. heightened leads expedited problem resolution enhanced decision-making processes. Additionally, plays crucial role automating routine tasks engineering, allowing professionals allocate more time critical analyses innovative pursuits. The model's ability generate human-like responses streamlines data interpretation, report generation, documentation processes, thereby boosting overall workflow efficiency. In context slope stability analysis, showcases prowess by assisting interpretation providing insights into potential failure mechanisms. Its application extends mechanics, where aids analyzing behaviour under varying conditions, contributing deeper understanding soil-structure interaction. Moreover, proves invaluable synthesizing interpreting extensive datasets, paving way advancements machine learning applications engineering. aptitude recognizing patterns relationships complex datasets enhances accuracy predictive models, ultimately elevating reliability predictions. paper delves integration education, serves valuable tool interactive experiences. By generating realistic scenarios instant feedback, contributes development practical skills students alike. impact automation, education establishes it pioneering force shaping future practices.

Язык: Английский

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Enhancing Sustainable Construction Materials Through the Integration of Generative Artificial Intelligence, such as ChatGPT or Bard

SSRN Electronic Journal, Год журнала: 2024, Номер unknown

Опубликована: Янв. 1, 2024

This study examines the potential transformation brought about by integration of ChatGPT in advancing cutting-edge sustainable construction materials. Encompassing a diverse range eco-friendly options, investigation spans recycled materials, renewable resources, low-carbon concrete alternatives, energy-efficient water-conserving compounds, green roofing steel and metal, lightweight The utilization materials plays pivotal role construction, reducing environmental impact repurposing discarded resources. Similarly, incorporation aligns with sustainability principles, advocating for use resources that can naturally replenish. Low-carbon alternatives address carbon footprint associated traditional production, providing more environmentally conscious choice research explores contribute to resource conservation diminished energy consumption throughout buildings' lifecycle. Water-conserving are scrutinized their addressing water scarcity concerns, promoting responsible usage processes. Green renowned insulation properties benefits, studied practices. Additionally, metal seeking reduced production usage. Lightweight investigated enhance efficiency diminish transportation-related emissions. An integral aspect this exploration involves evaluating how these collectively achieving Sustainable Development Goals (SDGs). investigates multifaceted ways which align propel globally recognized goals. To guide implementation advancements, proposes comprehensive framework. framework outlines strategies integrating into development processes, leveraging artificial intelligence capabilities efficacy material development. By merging technological innovation practices, aims drive industry toward socially future.

Язык: Английский

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Research on the Impact of Live Marketing on Consumers’ Irrational Consumption Behavior Under the Background of the New Economic Era

Journal of the Knowledge Economy, Год журнала: 2024, Номер unknown

Опубликована: Июнь 20, 2024

Язык: Английский

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Customers’ metaverse service encounter perceptions: sentiment analysis and topic modeling

Journal of Hospitality Marketing & Management, Год журнала: 2024, Номер unknown, С. 1 - 23

Опубликована: Июль 29, 2024

Using machine learning, we examined customers' opinions about the metaverse in hospitality industry (encompassing hotels, restaurant, gaming, virtual events, tours and travel). A total of 8,855 tweets were collected from Twitter (now called X), learning algorithms such as sentiment analysis topic modeling performed using Python libraries to capture important topics related applications. Nearly two thirds (60.9%) contained a mostly positive general toward use metaverse. Six emerged modeling: sightseeing, travel, business blockchain. Despite numerous studies on proper integration metaverse, VR AR, best our knowledge, this is one first conducted determine customer experience social media data.

Язык: Английский

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Integrated Behaviour Action (IBA) Framework for Energy Conservation Awareness

Lecture notes in networks and systems, Год журнала: 2024, Номер unknown, С. 132 - 141

Опубликована: Янв. 1, 2024

Язык: Английский

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