Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model
Foods,
Год журнала:
2025,
Номер
14(1), С. 125 - 125
Опубликована: Янв. 4, 2025
This
study
evaluated
how
healthy
lifestyle
motivators
(MHLs)
influence
the
Peruvian
market’s
willingness
to
consume
food
(WCHBF).
The
main
objective
was
analyze
relationship
of
variables,
such
as
attitude
(ATT),
perceived
behavioral
control
(PBC),
self-identity
(SI),
and
moral
norms
(MN)
with
WCHBF.
adopted
a
quantitative,
non-experimental,
cross-sectional
approach,
using
self-administered
questionnaire
for
data
collection.
A
total
585
individuals
participated.
participants
were
consumers
Unión
brand,
which
specializes
in
food.
5-point
Likert
scale
used
evaluate
key
variables.
For
analysis,
IBM
SPSS
Statistics
25
programs
examine
demographic
SmartPLS
4.1.0.9
assess
conceptual
model
partial
least
squares
(PLS-SEM).
results
showed
that
positively
ATT,
PBC,
SI,
MN
In
turn,
these
variables
significantly
impact
purchase
findings
suggest
marketing
campaigns
should
highlight
encourage
consumption
implications
this
reinforce
importance
understanding
psychological
factors
consumer
decision-making.
Язык: Английский
The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective
Foods,
Год журнала:
2025,
Номер
14(2), С. 213 - 213
Опубликована: Янв. 12, 2025
This
paper
aims
to
build
a
predictive
model
that
assesses
how
healthy
lifestyle
affects
different
dimensions
of
perceived
value
(quality,
social
value,
emotional
and
economic
value)
these
impact
the
willingness
purchase
brands.
A
quantitative,
non-experimental,
cross-sectional
study
was
conducted
with
sample
515
participants.
self-administered
questionnaire
used,
data
were
analyzed
using
PLS-SEM
method.
The
findings
indicate
positively
influences
perception
quality
social,
emotional,
However,
only
quality,
significantly
impacted
purchase,
while
did
not
show
relevant
effect.
It
is
concluded
determining
factor
in
foods,
which
reinforces
intention,
except
for
value.
These
suggest
companies
should
prioritize
strategies
reinforce
connections
their
products
encourage
consumption
contributes
theoretically
emerging
markets
provides
practical
implications
designing
more
effective
marketing
Peruvian
context.
Язык: Английский
Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness
Nutrients,
Год журнала:
2025,
Номер
17(7), С. 1140 - 1140
Опубликована: Март 26, 2025
Background/Objectives:
Health
consciousness
has
emerged
as
a
key
driver
of
healthy
food
purchase
decisions
in
the
post-pandemic
era.
Despite
growing
interest
health-oriented
products,
psychological
mechanisms
through
which
health
influences
intentions
remain
understudied.
This
research
examined
how
impacts
multiple
pathways,
integrating
Theory
Planned
Behavior
with
additional
constructs.
Methods:
Data
were
collected
an
online
survey
573
Peruvian
consumers.
Healthy
foods
operationalized
based
on
their
nutritional
quality,
including
high
nutrient
content,
low
saturated
fats
and
added
sugars
levels,
minimal
processing.
Structural
equation
modeling
was
employed
to
test
hypothesized
relationships
between
consciousness,
attitudes,
perceived
behavioral
control,
self-identity,
moral
norms,
intention.
Results:
demonstrated
significant
direct
effects
all
mediators
(attitudes:
β
=
0.643;
control:
0.593;
self-identity:
0.638;
norms:
0.613)
intention
(β
0.163).
However,
only
control
0.261)
self-identity
0.107)
significantly
influenced
intention,
while
attitudes
norms
non-significant.
Conclusions:
The
findings
challenge
traditional
assumptions
about
primacy
consumer
decision
making
highlight
importance
translating
into
intentions.
Successfully
promoting
consumption
requires
strategies
addressing
both
practical
barriers
identity-related
aspects
choice,
providing
valuable
insights
for
marketers
public
initiatives.
Язык: Английский
Influence of Perceived Legitimacy and Perceived Value of Professional Association Members on Attitudinal Loyalty
Administrative Sciences,
Год журнала:
2024,
Номер
15(1), С. 4 - 4
Опубликована: Дек. 25, 2024
This
article
explores
the
discoveries
related
to
organizational
legitimacy,
focusing
on
its
three
key
types:
pragmatic,
moral,
and
cognitive.
It
examines
how
perceived
value
plays
a
crucial
role
in
generation
of
legitimacy
direct
impact
attitudinal
loyalty.
The
study,
based
survey
156
members
Professional
Association
Economists
Seville,
demonstrates
significant
influence
dimensions
Based
findings,
paper
recommends
management
approach
that
emphasizes
reinforce
which
turn
strengthens
Another
important
contribution
our
work
is
it
fills
gap
literature
professional
association
membership
loyalty
antecedents.
Further
research
suggested
investigate
causes
effects
different
contexts.
Язык: Английский