An analysis of consumer behavior regarding green product purchases in Semarang, Indonesia: The use of SEM-PLS and the AIDA model DOI Creative Commons

Nobel Kristian Tripandoyo Tampubolon,

Wiludjeng Roessali, Siswanto Imam Santoso

и другие.

Open Agriculture, Год журнала: 2024, Номер 9(1)

Опубликована: Янв. 1, 2024

Abstract Background Semarang, the capital of Central Java, is one Indonesia’s top trash producers and requires more sustainable effective waste management. Even though environmentally friendly items have been introduced, plastic use in city remains high, making it vital to examine human behavior AIDA (Attention, Interest, Desire, Action) process identify what influences purchase products. Aims This study uses approach customized with SEM-PLS investigate consumer toward Semarang purchasing decision determinants. Research method A purposive sample 168 respondents from five sub-districts was interviewed online offline for this structural equation model investigation. quantitative qualitative technique analyzes, interprets, reports data using PLS 4 SEM. Results conclusion Advertising, Model, environmental awareness affect buying. Consumer innovation boosts advertising but needs be awareness. Plastic City being reduced, needed preserve relationship between purchase. Contribution In reduction has improved, can lessen green product purchases. These findings highlight complicated innovation, helping policymakers industry actors design better procurement strategies reduce waste.

Язык: Английский

From promotion to prevention: the influence of de-influencers on sustainable consumer behavioral intentions DOI Creative Commons
Yasmeen Elsantil, S. Sekar, Eid Abo Hamza

и другие.

Cogent Business & Management, Год журнала: 2025, Номер 12(1)

Опубликована: Фев. 19, 2025

Язык: Английский

Процитировано

0
Influencing consumer perceptions in green tourism: criteria and strategies for effective destination branding DOI Creative Commons

Tianchang Chen,

Liu Gao,

Xin Sui

и другие.

PLoS ONE, Год журнала: 2025, Номер 20(2), С. e0319254 - e0319254

Опубликована: Фев. 24, 2025

As the global shift towards sustainable tourism intensifies, need for effective destination branding strategies becomes increasingly important. This study investigates and prioritizes these to enhance consumer perceptions of destinations, with a focus on Guilin. The research examines five key criteria, twenty sub-criteria, nine strategic approaches essential branding. primary objective is shape promote green marketing in region. Through application Fuzzy Analytical Hierarchy Process (AHP) Technique Order Preference by Similarity Ideal Solution (TOPSIS), criteria are identified evaluated. Results from fuzzy AHP highlight communication brand transparency (GM3) as most critical criterion, stressing necessity transparent channels. Environmental sustainability (GM1) ranks second important emphasizing importance eco-friendly practices preservation Guilin’s natural environment. Stakeholder collaboration partnerships (GM4) third criterion. TOPSIS analysis reveals strategies, collaborations (STM9), infrastructure development (STM1), energy efficiency measures (STM4) emerging top approaches. These have significant potential influence positively marketing.

Язык: Английский

Процитировано

0
Sustainability on the plate: how influencers and social norms transform food choices DOI
Simran Verma, Deepa Kapoor

British Food Journal, Год журнала: 2025, Номер unknown

Опубликована: Март 8, 2025

Purpose This study attempts to encapsulate how social norms and media influencers, through their content, environmental concerns engagement with followers, encourage sustainable food choices (SFC). Additionally, it examines the role of consumers’ in consumption (CES) price sensitivity (PS) shaping choice behaviour. Design/methodology/approach An online survey 353 users utilizing a self-administered questionnaire was undertaken validate proposed research model. Data analysis performed using partial least squares structural equation modelling (PLS-SEM) methodology, incorporating measurement model analysis, prediction-oriented segmentation (POS) necessary condition (NCA). Findings The findings reveal that influencer-follower engagement, influencer’s concern followers’ trust content favourably impact SFC, while further reinforce this relationship. Moreover, CES found mediate relationship between influencer SFC. moderating behaviour has been validated. Originality/value proposes comprehensive theoretical framework holistic integrate marketing, consumer context sustainability. It enriches existing literature by offering dynamic understanding influencers shape particularly when sustainability is global concern. provides noteworthy insights practical implications for academicians, marketing practitioners, businesses policymakers.

Язык: Английский

Процитировано

0
Sustainable Branding Through Social Media Marketing DOI
Mrinal Kanti Das, Soumya Mukherjee

Advances in logistics, operations, and management science book series, Год журнала: 2025, Номер unknown, С. 329 - 356

Опубликована: Фев. 7, 2025

This study analyzes how social media platforms enhance sustainable brand communication through a bibliometric analysis and systematic literature review using the TCCM approach. It uncovers key trends developments in branding via media, revealing rapid growth publications over past decade. The identifies influential authors, top journals, highly cited articles, leading countries this field. findings highlight significant role of particularly influencers, shaping narratives. While limited to Scopus database, research suggests future studies expand more databases adopt longitudinal approaches. provides valuable insights for managers marketers on effectively utilizing branding.

Язык: Английский

Процитировано

0
THE INFLUENCE OF PERCEIVED QUALITY, PRICE PERCEPTION AND SOCIAL MEDIA MARKETING ON GREEN PRODUCT PURCHASE INTENTION: CASE STUDY IN INDONESIA DOI Creative Commons
Budi Sutedjo Dharma Oetomo, Singgih Santoso

Green Blue and Digital Economy Journal, Год журнала: 2025, Номер 6(1), С. 1 - 7

Опубликована: Март 21, 2025

As global and Indonesian environmental conditions continue to deteriorate, sustainability has become an increasingly critical issue. Environmentally conscious consumers consider factors in their purchasing decisions seek products brands that minimise negative social impacts. This study used purposive sampling method with 177 students from Duta Wacana Christian University, Indonesia as participants examine the influence of perceived quality, price perception media marketing predictors green product purchase intention digital era. The research survey methods questionnaires, researchers technique. Multiple regression analysis was process data evaluate model hypotheses. results hypothesis testing indicate all have a positive significant effect on intention. findings suggest companies wishing sell must be aware quality products, exercise caution setting pricing policies, consistently use promote young Indonesia.

Язык: Английский

Процитировано

0
Cultural sustainability in hospitality and tourism: toward a holistic framework DOI Creative Commons
Lu Zhang, Wei Wei, Alei Fan

и другие.

International Journal of Contemporary Hospitality Management, Год журнала: 2025, Номер 37(13), С. 20 - 38

Опубликована: Март 24, 2025

Purpose This paper proposes a holistic framework that identifies factors at micro-, meso- and macro-levels their impacts on the development evolution of cultural sustainability in hospitality tourism. Design/methodology/approach A thorough literature review is conducted to construct conceptual for Findings Their critical macro-level factors. When considered together, these elements offer comprehensive lens understanding complex dynamics shaping Research limitations/implications Theoretically, propositions extend existing by offering high-level insights into relationships among various effects sustainability. Practical implications discusses aspect – how tourism developments impact aspects policymakers should prioritize. Originality/value research advances discourse bringing timely attention often-overlooked dimension Additionally, this offers strategic guide future endeavors protecting promoting rich heritage destinations around world.

Язык: Английский

Процитировано

0
Effect of Social Media Influencers on Consumer Brand Engagement and its Implications on Business Decision Making DOI Creative Commons

José-Luis Galdón-Salvador,

Ignacio Gil-Pechuán,

Sakher-Faisal-Ahmad AlFraihat

и другие.

El Profesional de la Informacion, Год журнала: 2024, Номер 33(2)

Опубликована: Июнь 1, 2024

The number of social media users and accessing different platforms is increasing daily. For this reason, influencers content marketing are increasingly important in businesses' strategies. More studies on still need to be done since they relatively new concepts. research goal find out the impact online repurchase intention through brand trust customer engagement shopping stores. These findings generally found a significant positive direct trust, engagement, intention. results that was most vital determinant followed by influencers. Additionally, significantly influenced engagement. positively impacted Furthermore, identified as intentions, marketing, mediation analysis revealed did not mediate it mediates intentions. Future should continue study literature scarce.

Язык: Английский

Процитировано

3
Better Stick to the Status Quo? Eco-Friendly Product Endorsements by (Large) Lifestyle Instagram Influencers as a Curiosity-Inducing Trigger for Young Women DOI
Roseline van Gogh, Karolien Poels, Michel Walrave

и другие.

Journal of Current Issues & Research in Advertising, Год журнала: 2024, Номер unknown, С. 1 - 41

Опубликована: Июль 10, 2024

Язык: Английский

Процитировано

2
Research on the Impact of Live Marketing on Consumers’ Irrational Consumption Behavior Under the Background of the New Economic Era DOI

Mingchao Li,

Ruchun Deng,

Gong Bin

и другие.

Journal of the Knowledge Economy, Год журнала: 2024, Номер unknown

Опубликована: Июнь 20, 2024

Язык: Английский

Процитировано

1
Understanding Dual Effects of Social Network Services on Digital Well-Being and Sustainability: A Case Study of Xiaohongshu (RED) DOI Open Access
Qingyue Wu, Lei Gu, Mingxiao Zhang

и другие.

Sustainability, Год журнала: 2024, Номер 16(15), С. 6709 - 6709

Опубликована: Авг. 5, 2024

Social networking services (SNSs) address estrangement in cyberspace through their communication, recognition, and resonance features, yet they simultaneously generate new forms of alienation. This dual effect can both advance hinder sustainability. phenomenon is particularly evident Xiaohongshu (RED), a platform widely used China beyond, which has evolved from providing consumption guidance to facilitating lifestyle sharing. paper utilizes Hartmut Rosa’s Resonance Theory explore alienation within RED, examining the multifaceted impact SNSs on digital well-being sustainability qualitative methodologies, including netnography thematic analysis. The study reveals that RED fosters material, spiritual, social resonance, thereby enhancing However, also generates these dimensions, impede Moreover, generated by affect not only its own but broader environmental, social, economic, cultural Theoretically, this constructs sociological framework integrating interpret Practically, it offers recommendations for promoting sustainable practices among SNSs, addressing dimensions.

Язык: Английский

Процитировано

1