Influencing consumer perceptions in green tourism: criteria and strategies for effective destination branding

PLoS ONE, Journal Year: 2025, Volume and Issue: 20(2), P. e0319254 - e0319254

Published: Feb. 24, 2025

As the global shift towards sustainable tourism intensifies, need for effective destination branding strategies becomes increasingly important. This study investigates and prioritizes these to enhance consumer perceptions of destinations, with a focus on Guilin. The research examines five key criteria, twenty sub-criteria, nine strategic approaches essential branding. primary objective is shape promote green marketing in region. Through application Fuzzy Analytical Hierarchy Process (AHP) Technique Order Preference by Similarity Ideal Solution (TOPSIS), criteria are identified evaluated. Results from fuzzy AHP highlight communication brand transparency (GM3) as most critical criterion, stressing necessity transparent channels. Environmental sustainability (GM1) ranks second important emphasizing importance eco-friendly practices preservation Guilin’s natural environment. Stakeholder collaboration partnerships (GM4) third criterion. TOPSIS analysis reveals strategies, collaborations (STM9), infrastructure development (STM1), energy efficiency measures (STM4) emerging top approaches. These have significant potential influence positively marketing.

Language: Английский

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From promotion to prevention: the influence of de-influencers on sustainable consumer behavioral intentions

Cogent Business & Management, Journal Year: 2025, Volume and Issue: 12(1)

Published: Feb. 19, 2025

Language: Английский

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Sustainable Branding Through Social Media Marketing

Advances in logistics, operations, and management science book series, Journal Year: 2025, Volume and Issue: unknown, P. 329 - 356

Published: Feb. 7, 2025

This study analyzes how social media platforms enhance sustainable brand communication through a bibliometric analysis and systematic literature review using the TCCM approach. It uncovers key trends developments in branding via media, revealing rapid growth publications over past decade. The identifies influential authors, top journals, highly cited articles, leading countries this field. findings highlight significant role of particularly influencers, shaping narratives. While limited to Scopus database, research suggests future studies expand more databases adopt longitudinal approaches. provides valuable insights for managers marketers on effectively utilizing branding.

Language: Английский

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THE INFLUENCE OF PERCEIVED QUALITY, PRICE PERCEPTION AND SOCIAL MEDIA MARKETING ON GREEN PRODUCT PURCHASE INTENTION: CASE STUDY IN INDONESIA

Green Blue and Digital Economy Journal, Journal Year: 2025, Volume and Issue: 6(1), P. 1 - 7

Published: March 21, 2025

As global and Indonesian environmental conditions continue to deteriorate, sustainability has become an increasingly critical issue. Environmentally conscious consumers consider factors in their purchasing decisions seek products brands that minimise negative social impacts. This study used purposive sampling method with 177 students from Duta Wacana Christian University, Indonesia as participants examine the influence of perceived quality, price perception media marketing predictors green product purchase intention digital era. The research survey methods questionnaires, researchers technique. Multiple regression analysis was process data evaluate model hypotheses. results hypothesis testing indicate all have a positive significant effect on intention. findings suggest companies wishing sell must be aware quality products, exercise caution setting pricing policies, consistently use promote young Indonesia.

Language: Английский

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Cultural sustainability in hospitality and tourism: toward a holistic framework

International Journal of Contemporary Hospitality Management, Journal Year: 2025, Volume and Issue: 37(13), P. 20 - 38

Published: March 24, 2025

Purpose This paper proposes a holistic framework that identifies factors at micro-, meso- and macro-levels their impacts on the development evolution of cultural sustainability in hospitality tourism. Design/methodology/approach A thorough literature review is conducted to construct conceptual for Findings Their critical macro-level factors. When considered together, these elements offer comprehensive lens understanding complex dynamics shaping Research limitations/implications Theoretically, propositions extend existing by offering high-level insights into relationships among various effects sustainability. Practical implications discusses aspect – how tourism developments impact aspects policymakers should prioritize. Originality/value research advances discourse bringing timely attention often-overlooked dimension Additionally, this offers strategic guide future endeavors protecting promoting rich heritage destinations around world.

Language: Английский

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From Scroll to Action: Can Social Media Influencers Drive Real Behavioral Change Among Their Followers?

Social Sciences, Journal Year: 2025, Volume and Issue: 14(5), P. 253 - 253

Published: April 22, 2025

This study explores the influence of sustainability-promoting social media influencers on their followers’ adoption sustainable behaviours. Specifically, it examines how influencer credibility (IC), perceived behavioral control (PBC), and attitudes toward sustainability (AS) shape actual behavior (ASB) among followers. Using Partial Least Squares Structural Equation Modelling (PLS-SEM) based survey distributed followers in winter 2024–2025, our findings reveal that is a key driver advancing positive sustainability, as who perceive an knowledgeable, trustworthy, relatable are more likely to develop favorable views practices. Furthermore, has direct impact behaviors Perceived also significant predictor both behavior. However, alone may not directly drive change without sufficient credible influence. These highlight importance maintaining high empowering with practical, achievable guidance facilitate lifestyle changes. Thus, this highlights potential for play meaningful role sustainability.

Language: Английский

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Effect of Social Media Influencers on Consumer Brand Engagement and its Implications on Business Decision Making

El Profesional de la Informacion, Journal Year: 2024, Volume and Issue: 33(2)

Published: June 1, 2024

The number of social media users and accessing different platforms is increasing daily. For this reason, influencers content marketing are increasingly important in businesses' strategies. More studies on still need to be done since they relatively new concepts. research goal find out the impact online repurchase intention through brand trust customer engagement shopping stores. These findings generally found a significant positive direct trust, engagement, intention. results that was most vital determinant followed by influencers. Additionally, significantly influenced engagement. positively impacted Furthermore, identified as intentions, marketing, mediation analysis revealed did not mediate it mediates intentions. Future should continue study literature scarce.

Language: Английский

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Sustainability on the plate: how influencers and social norms transform food choices

British Food Journal, Journal Year: 2025, Volume and Issue: unknown

Published: March 8, 2025

Purpose This study attempts to encapsulate how social norms and media influencers, through their content, environmental concerns engagement with followers, encourage sustainable food choices (SFC). Additionally, it examines the role of consumers’ in consumption (CES) price sensitivity (PS) shaping choice behaviour. Design/methodology/approach An online survey 353 users utilizing a self-administered questionnaire was undertaken validate proposed research model. Data analysis performed using partial least squares structural equation modelling (PLS-SEM) methodology, incorporating measurement model analysis, prediction-oriented segmentation (POS) necessary condition (NCA). Findings The findings reveal that influencer-follower engagement, influencer’s concern followers’ trust content favourably impact SFC, while further reinforce this relationship. Moreover, CES found mediate relationship between influencer SFC. moderating behaviour has been validated. Originality/value proposes comprehensive theoretical framework holistic integrate marketing, consumer context sustainability. It enriches existing literature by offering dynamic understanding influencers shape particularly when sustainability is global concern. provides noteworthy insights practical implications for academicians, marketing practitioners, businesses policymakers.

Language: Английский

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Instagram Mega-Influencers’ Effect on Generation Z’s Intention to Purchase: A Technology Acceptance Model and Source Credibility Model Perspective

Journal of theoretical and applied electronic commerce research, Journal Year: 2025, Volume and Issue: 20(2), P. 94 - 94

Published: May 6, 2025

The growing use of Instagram and its influencers in marketing demonstrates their substantial influence on customer behavior intentions. Despite this, further research into the effects mega-influencers purchase intention is needed among Generation Z (born between 1997 2012) consumers. main aim study was to assess attractiveness, expertise, perceived ease use, usefulness due South Africa. This combined purposive snowball non-probability sampling methods using a quantitative approach. An online questionnaire used effect young consumers’ intention, which resulted 497 respondents. Positive associations were found purchase. Perceived also mediate positive attractiveness expertise analysis provides businesses with practical information about digital connect consumers improve profitability. contributes theoretical development constructs technology acceptance source credibility models generation cohort theory.

Language: Английский

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Research on the Impact of Live Marketing on Consumers’ Irrational Consumption Behavior Under the Background of the New Economic Era

Journal of the Knowledge Economy, Journal Year: 2024, Volume and Issue: unknown

Published: June 20, 2024

Language: Английский

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