Asia-Pacific Journal of Business Administration,
Год журнала:
2024,
Номер
unknown
Опубликована: Дек. 12, 2024
Purpose
The
study
investigates
the
role
of
locus
control
and
motivation
in
predicting
green
buyer
behaviour
using
social
cognitive
theory.
also
examines
mediating
moderating
health
consciousness
relationship
between
consumer
behaviour.
Design/methodology/approach
To
test
postulated
relationships
study,
responses
were
collected
from
410
customers.
tested
validity
through
confirmatory
factor
analysis
examined
various
hypotheses
Process
Macros.
Findings
revealed
that
increases
established
a
positive
internal
external
intrinsic
extrinsic
motivation,
impacting
identified
evidence
supporting
influence
consciousness.
Practical
implications
expands
upon
current
theory
by
illustrating
association
customers'
purchasing
It
enhances
existing
literature
identifying
as
personal
influencing
connection
eco-friendly
purchasing,
urging
marketers
policymakers
to
promote
buying.
Originality/value
best
authors’
knowledge,
no
prior
studies
have
effect
on
Through
mechanism
factor,
both
theoretical
understanding
practical
applications.
Sustainability,
Год журнала:
2024,
Номер
16(11), С. 4441 - 4441
Опубликована: Май 23, 2024
The
pursuit
of
a
sustainable
world
has
today
compelled
both
companies
and
individuals
to
scrutinize
the
environmental
impact
goods
services.
As
result,
field
green
marketing,
encompassing
topics
like
sustainability,
ecologism,
social
impact,
gained
significance.
This
study
aims
explore
attributes
influencing
consumers’
decisions
purchase
products.
research
builds
upon
an
extensive
literature
review
conducted
using
databases
such
as
Scopus
Web
Science.
resulting
model
integrates
variables
linked
buying
behaviour.
Empirical
analysis
utilizing
partial
least
squares
(PLS)
methodology
validates
multiple
hypotheses,
including
those
concerning
personality
traits,
altruistic
attitude,
commitment,
influence
factors.
also
highlights
intricate
relationship
between
awareness,
positive
attitudes
towards
products,
perceptions
greenwashing.
In
conclusion,
this
contributes
comprehensive
understanding
factors
guiding
consumers
purchasing
choices,
shedding
light
on
interplay
attitudes,
influences,
in
realm
consumption.
Cogent Business & Management,
Год журнала:
2024,
Номер
12(1)
Опубликована: Дек. 21, 2024
For
decades,
businesses
have
struggled
with
the
dichotomy
between
going
green
and
becoming
sustainable.
Consumers
are
frequently
seen
as
most
significant
challenge
when
companies
attempt
to
become
more
sustainable
greener.
Although
consumers
claim
be
environmentally
conscious,
their
consumption
habits
limited
by
other
life
commitments,
showing
an
intention-action
gap.
There
only
a
handful
of
studies
developed
optimal
model
for
predicting
consumer
behavior.
In
this
paper,
researcher
identified
set
antecedents
Buying
Behavior,
including
Environmental
Prosocial
Attitude,
Green
Consumption
Value,
Openness
Communication,
develop
Consumer
Behavior.
The
findings
demonstrate
how
widespread
environmental
prosocial
attitudes
beliefs
related
values.
As
result,
these
values
can
positive
relationship
openness
advertising
buying
research
provides
new
insight
into
factors
influencing
behavior,
especially
attitudes.
Companies
must
understand
consumers'
accept
marketing
communications
influence
A
is
important
in
creating
creative
content
implementing
effective
Campaigns
create
favorable
behaviors.
