Leveraging Marketing Strategies to Help Consumers Make Decisions Using Metaverse Technologies
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 158 - 171
Опубликована: Июнь 24, 2024
Metaverse
technologies
have
become
ground-breaking
tools,
changing
the
way
businesses
interact
with
consumers
and
analyze
their
behavior.
This
research
examines
innovative
marketing
strategies
that
focus
on
enhancing
customer
experiences
comprehending
consumer
behavior
through
cutting-edge
technologies,
platforms,
models.
Businesses
can
create
interactive
realistic
for
clients
in
a
vibrant
immersive
setting
provided
by
Metaverse.
Companies
virtual
storefronts
utilizing
VR
AR
allowing
customers
to
explore
products
services
visually
compelling
ways.
The
chapter
provides
summary
of
origins
metaverse
marketing,
further
explanations
about
employed
creation
strategies.
main
trends
implications
are
presented,
along
discussion
current
state
art
which
was
originally
developed
‘father
modern
marketing,'
Philip
Kotler.
Язык: Английский
Economic Transformation from Physical to Digital: A Bibliometric Analysis of the Metaverse Economy
Journal of Metaverse,
Год журнала:
2025,
Номер
5(1), С. 25 - 37
Опубликована: Март 8, 2025
The
metaverse
is
a
virtual
ecosystem
formed
by
the
combination
of
innovative
technologies
such
as
augmented
reality
(AR),
(VR)
and
blockchain,
which
are
reshaping
global
trade,
consumption
patterns
cross-sector
collaboration.
This
offers
new
economic
structure
that
combines
physical
digital
worlds
with
elements
appreciation
assets,
proliferation
NFTs
integration
decentralised
finance
(DeFi)
applications.
subject
interest
research
both
in
business
world
academic
world.
In
this
study,
data
obtained
from
Scopus
database
covering
period
between
2018-2024
were
analysed
bibliometric
analysis
method.
institutions,
countries,
cited
studies
keyword
links
produced
most
works
evaluated
detail.
key
findings
study
indicate
on
economy
has
experienced
exponential
growth,
significant
contributions
United
Kingdom,
China,
States.
Additionally,
performance
reveals
metaverse,
NFT,
transformation
frequently
explored
topics
literature.
Язык: Английский
Market Dynamics in the Metaverse
Advances in business information systems and analytics book series,
Год журнала:
2025,
Номер
unknown, С. 23 - 38
Опубликована: Янв. 24, 2025
The
Metaverse,
an
emerging
digital
ecosystem,
offers
transformative
opportunities
for
small
and
medium
enterprises
(SMEs)
to
innovate,
expand,
thrive.
This
study
examines
the
market
dynamics
within
focusing
on
how
SMEs
can
leverage
its
potential
enhance
consumer
engagement
drive
growth.
Combining
virtual
reality
(VR),
blockchain,
augmented
(AR),
Metaverse
provides
immersive
platform
businesses
create
unique
value
propositions
adapt
evolving
preferences
Язык: Английский
Corporate Metaverse Adoption
IGI Global eBooks,
Год журнала:
2025,
Номер
unknown, С. 271 - 302
Опубликована: Фев. 27, 2025
This
chapter
examines
Accenture's
implementation
of
the
Nth
Floor,
a
pioneering
enterprise
metaverse
platform
that
has
transformed
corporate
training
and
onboarding
processes.
Through
detailed
analysis
quantitative
qualitative
outcomes,
explores
how
Accenture
successfully
deployed
virtual
reality
technology
across
its
global
workforce
700,000
employees,
resulting
in
150,000
new
hires
deployment
60,000
VR
headsets.
The
study
investigates
strategic
planning,
technical
architecture,
change
management
approaches
contributed
to
achieving
33%
improvement
learning
retention
4.7/5
employee
satisfaction
rating.
provides
comprehensive
insights
into
challenges,
success
factors,
best
practices
for
organizations
considering
similar
digital
transformation
initiatives.
Additionally,
research
platform's
impact
on
collaboration,
organizational
culture,
operational
efficiency,
while
identifying
future
implications
directions
adoption.
Язык: Английский
Redefining Consumer Engagement in Virtual Spaces
Advances in marketing, customer relationship management, and e-services book series,
Год журнала:
2024,
Номер
unknown, С. 415 - 430
Опубликована: Окт. 4, 2024
This
perspective
explores
the
integration
of
neuromarketing
and
metaverse
in
understanding
influencing
consumer
behavior.
Neuromarketing
combines
neuroscience
marketing
to
gain
insights
into
subconscious
reactions,
which
can
be
analyzed
real-time
within
virtual
environments
using
technologies
like
VR
AR.
The
offers
opportunities
for
personalized
marketing,
emotional
engagement,
enhanced
product
testing,
while
also
posing
challenges
such
as
cognitive
overload
ethical
concerns
related
data
privacy.
By
leveraging
metaverse,
brands
create
immersive
emotionally
resonant
experiences,
ultimately
driving
loyalty
sales.
Язык: Английский
Disruptive Technologies and Innovations in Business 5.0
Advances in e-business research series,
Год журнала:
2024,
Номер
unknown, С. 69 - 91
Опубликована: Июль 17, 2024
This
chapter
was
written
based
on
bibliographical
research,
qualitative,
and
exploratory
studies.
The
objective
of
writing
the
to
highlight
main
disruptive
technologies
innovations
for
business
5.0
with
application
perspectives
recommendations;
and,
when
reading
academic
materials,
it
noticed
that
few
areas
are
covered
in
investigations
into
5.0.
There
solutions
recommendations,
as
well
directions
future
research.
final
considerations,
among
conclusions,
well-being
generations
revolutions
be
documented
a
fairer
society,
whether
reality
or
augmented,
virtual,
mixed,
extended
realities.
Язык: Английский
Expanding metaverse market: New opportunities and challenges for the content industry
Chang Ok Yun,
Tae Soo Yun
Metaverse,
Год журнала:
2024,
Номер
5(2), С. 2920 - 2920
Опубликована: Ноя. 25, 2024
<p>The
metaverse
is
expanding
from
a
simple
technology
or
service
into
platform-centric
industrial
ecosystem.
Initially
discussed
in
the
context
of
infrastructure
networks,
such
as
computer
communication
it
has
since
broadened
to
include
content
and
services
related
virtual
reality,
games
films.
Recently,
scope
this
expanded
ecosystem
further
widened,
linking
various
types
through
content-based
platforms.
In
market,
market
plays
crucial
role.
This
paper
aims
examine
current
state
within
explore
its
future
development
directions.
We
will
analyze
aspects
sector
utilizing
both
domestically
internationally,
investigating
how
use
evolving
mere
entertainment
productive
with
applicable
business
models.</p>
Язык: Английский