Expanding metaverse market: New opportunities and challenges for the content industry DOI Creative Commons

Chang Ok Yun,

Tae Soo Yun

Metaverse, Journal Year: 2024, Volume and Issue: 5(2), P. 2920 - 2920

Published: Nov. 25, 2024

<p>The metaverse is expanding from a simple technology or service into platform-centric industrial ecosystem. Initially discussed in the context of infrastructure networks, such as computer communication it has since broadened to include content and services related virtual reality, games films. Recently, scope this expanded ecosystem further widened, linking various types through content-based platforms. In market, market plays crucial role. This paper aims examine current state within explore its future development directions. We will analyze aspects sector utilizing both domestically internationally, investigating how use evolving mere entertainment productive with applicable business models.</p>

Language: Английский

Leveraging Marketing Strategies to Help Consumers Make Decisions Using Metaverse Technologies DOI
Theodore Tarnanidis,

Lampros Gkiouzepas

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 158 - 171

Published: June 24, 2024

Metaverse technologies have become ground-breaking tools, changing the way businesses interact with consumers and analyze their behavior. This research examines innovative marketing strategies that focus on enhancing customer experiences comprehending consumer behavior through cutting-edge technologies, platforms, models. Businesses can create interactive realistic for clients in a vibrant immersive setting provided by Metaverse. Companies virtual storefronts utilizing VR AR allowing customers to explore products services visually compelling ways. The chapter provides summary of origins metaverse marketing, further explanations about employed creation strategies. main trends implications are presented, along discussion current state art which was originally developed ‘father modern marketing,' Philip Kotler.

Language: Английский

Citations

20
Market Dynamics in the Metaverse DOI

Abdul Qadeer,

Aftab Hussain,

Hassan Arif Siddiqui

et al.

Advances in business information systems and analytics book series, Journal Year: 2025, Volume and Issue: unknown, P. 23 - 38

Published: Jan. 24, 2025

The Metaverse, an emerging digital ecosystem, offers transformative opportunities for small and medium enterprises (SMEs) to innovate, expand, thrive. This study examines the market dynamics within focusing on how SMEs can leverage its potential enhance consumer engagement drive growth. Combining virtual reality (VR), blockchain, augmented (AR), Metaverse provides immersive platform businesses create unique value propositions adapt evolving preferences

Language: Английский

Citations

0
Corporate Metaverse Adoption DOI
Sahil Kohli

IGI Global eBooks, Journal Year: 2025, Volume and Issue: unknown, P. 271 - 302

Published: Feb. 27, 2025

This chapter examines Accenture's implementation of the Nth Floor, a pioneering enterprise metaverse platform that has transformed corporate training and onboarding processes. Through detailed analysis quantitative qualitative outcomes, explores how Accenture successfully deployed virtual reality technology across its global workforce 700,000 employees, resulting in 150,000 new hires deployment 60,000 VR headsets. The study investigates strategic planning, technical architecture, change management approaches contributed to achieving 33% improvement learning retention 4.7/5 employee satisfaction rating. provides comprehensive insights into challenges, success factors, best practices for organizations considering similar digital transformation initiatives. Additionally, research platform's impact on collaboration, organizational culture, operational efficiency, while identifying future implications directions adoption.

Language: Английский

Citations

0
Economic Transformation from Physical to Digital: A Bibliometric Analysis of the Metaverse Economy DOI Creative Commons

Zihni Tuncsiper,

Selim ŞANLISOY, Üzeyir AYDIN

et al.

Journal of Metaverse, Journal Year: 2025, Volume and Issue: 5(1), P. 25 - 37

Published: March 8, 2025

The metaverse is a virtual ecosystem formed by the combination of innovative technologies such as augmented reality (AR), (VR) and blockchain, which are reshaping global trade, consumption patterns cross-sector collaboration. This offers new economic structure that combines physical digital worlds with elements appreciation assets, proliferation NFTs integration decentralised finance (DeFi) applications. subject interest research both in business world academic world. In this study, data obtained from Scopus database covering period between 2018-2024 were analysed bibliometric analysis method. institutions, countries, cited studies keyword links produced most works evaluated detail. key findings study indicate on economy has experienced exponential growth, significant contributions United Kingdom, China, States. Additionally, performance reveals metaverse, NFT, transformation frequently explored topics literature.

Language: Английский

Citations

0
Redefining Consumer Engagement in Virtual Spaces DOI
Manpreet Arora

Advances in marketing, customer relationship management, and e-services book series, Journal Year: 2024, Volume and Issue: unknown, P. 415 - 430

Published: Oct. 4, 2024

This perspective explores the integration of neuromarketing and metaverse in understanding influencing consumer behavior. Neuromarketing combines neuroscience marketing to gain insights into subconscious reactions, which can be analyzed real-time within virtual environments using technologies like VR AR. The offers opportunities for personalized marketing, emotional engagement, enhanced product testing, while also posing challenges such as cognitive overload ethical concerns related data privacy. By leveraging metaverse, brands create immersive emotionally resonant experiences, ultimately driving loyalty sales.

Language: Английский

Citations

2
Disruptive Technologies and Innovations in Business 5.0 DOI
Neli Maria Mengalli, Antonio Aparecido de Carvalho

Advances in e-business research series, Journal Year: 2024, Volume and Issue: unknown, P. 69 - 91

Published: July 17, 2024

This chapter was written based on bibliographical research, qualitative, and exploratory studies. The objective of writing the to highlight main disruptive technologies innovations for business 5.0 with application perspectives recommendations; and, when reading academic materials, it noticed that few areas are covered in investigations into 5.0. There solutions recommendations, as well directions future research. final considerations, among conclusions, well-being generations revolutions be documented a fairer society, whether reality or augmented, virtual, mixed, extended realities.

Language: Английский

Citations

0
Expanding metaverse market: New opportunities and challenges for the content industry DOI Creative Commons

Chang Ok Yun,

Tae Soo Yun

Metaverse, Journal Year: 2024, Volume and Issue: 5(2), P. 2920 - 2920

Published: Nov. 25, 2024

<p>The metaverse is expanding from a simple technology or service into platform-centric industrial ecosystem. Initially discussed in the context of infrastructure networks, such as computer communication it has since broadened to include content and services related virtual reality, games films. Recently, scope this expanded ecosystem further widened, linking various types through content-based platforms. In market, market plays crucial role. This paper aims examine current state within explore its future development directions. We will analyze aspects sector utilizing both domestically internationally, investigating how use evolving mere entertainment productive with applicable business models.</p>

Language: Английский

Citations

0