Factors influencing Brand Loyalty for Scarlett Whitening products in Jakarta DOI Creative Commons

Erika Erika,

Rodhiah Rodhiah

International Journal of Management Science and Application, Год журнала: 2023, Номер 2(2), С. 48 - 60

Опубликована: Сен. 2, 2023

This study intends to investigate the effects of three important variables on brand loyalty for Scarlett Whitening products among Jakartan consumers: image, experience, and trust. The used a quantitative methodology survey method examine data from 100 customers who had at least purchases product. Structural Equation Modeling (SEM) was process data, results made it abundantly evident that all greatly affect loyalty. research is helpful both corporations academic scholars. For academics, offers well-organized overview factors influencing loyalty, acting as valuable starting point further study. Additionally, implies future should think about varying increasing sample size obtain more diverse results. findings provide critical consumer behavior insights businesses, particularly Whitening, emphasize necessity concentrate enhancing trust increase customer paves way will be thorough serves roadmap efficient management tactics.

Язык: Английский

Measuring the impact of healthcare service quality of hospitals on customer satisfaction DOI Creative Commons
Ririn Wulandari,

I Putu Doddy,

Lasmi Indaryani

и другие.

Corporate and Business Strategy Review, Год журнала: 2024, Номер 5(1, special Issue), С. 336 - 345

Опубликована: Янв. 1, 2024

Various studies have been conducted to measure the level of service provided by an institution or service, including hospitals, in order determine customer satisfaction. The purpose this research is assess role quality services offered a hospital predicting This study was at Bunda Purwokerto Hospital. participants consisted 380 samples. Hypothesis testing using Smart PLS method yielded R-square value 0.413 for satisfaction variable. results H1 revealed favourable influence on outpatient patients original sample produced coefficient 0.130, t statistic 2.163 (> 1.96), and p-value 0.031 (< 0.05). relationship between trust job performance deemed positive significant, as evidenced t-statistic exceeding 1.96. confirms that improvement healthcare shapes patient loyalty. Aspects encompassing quality, such physical environment, customer-oriented atmosphere, responsiveness, effective communication, privacy maintenance, safety, demonstrate correlation with loyalty towards hospital’s image.

Язык: Английский

Процитировано

4
Factors influencing Brand Loyalty for Scarlett Whitening products in Jakarta DOI Creative Commons

Erika Erika,

Rodhiah Rodhiah

International Journal of Management Science and Application, Год журнала: 2023, Номер 2(2), С. 48 - 60

Опубликована: Сен. 2, 2023

This study intends to investigate the effects of three important variables on brand loyalty for Scarlett Whitening products among Jakartan consumers: image, experience, and trust. The used a quantitative methodology survey method examine data from 100 customers who had at least purchases product. Structural Equation Modeling (SEM) was process data, results made it abundantly evident that all greatly affect loyalty. research is helpful both corporations academic scholars. For academics, offers well-organized overview factors influencing loyalty, acting as valuable starting point further study. Additionally, implies future should think about varying increasing sample size obtain more diverse results. findings provide critical consumer behavior insights businesses, particularly Whitening, emphasize necessity concentrate enhancing trust increase customer paves way will be thorough serves roadmap efficient management tactics.

Язык: Английский

Процитировано

1