Published: March 11, 2015
The authors study the effect on performance of family endowment on the business from the perspective of socioemotional wealth (SEW), i.e. the stock of affect-related value which the family attaches to the business. The researchers analyze the impact of ownership and board characteristics on profitability, taking into account the possible moderating factors of the family generational stage, firm size, qualified presence of non-family shareholders and firm risk. The authors analyze 2,884 medium-large Italian private firms comparing 1,944 family and 940 non-family firms using correlation and pooling GLS regressions during 2001-2010. It is shown that in the first generational stage family …
Published: March 22, 2011
With Facebook reaching half a billion users in mid-2010 and two thirds of consumers worldwide using the Internet before purchasing goods (Erbenich, Freundt, 2008) the social web represents an increasingly important point of interaction or touchpoint between businesses and consumers. This paper asks marketing professionals and experts from academia about the impact of social media marketing on the decision-making process and evaluates which social web platforms are most suitable for influencing high involvement purchase decisions. The results indicate that in the early phases of the purchase decision process, social networks, wikis and blogs are the platforms to use. In the …